Christian Woodward
Provo
Summary
I am a data-driven marketing professional with a proven track record in optimizing campaigns, enhancing user experiences, and driving measurable growth. With expertise in conversion rate optimization, SEO, and cross-channel campaign management, I have successfully increased landing page conversions, keyword rankings, and customer engagement. My strengths lie in analyzing complex data, implementing innovative marketing strategies, and fostering collaboration across teams to achieve shared goals. Whether building nurture campaigns, refining brand messaging, or leading website overhauls, I am passionate about delivering impactful results and creating customer-centric solutions.
Overview
5
5
years of professional experience
Work History
Marketing Optimization Analyst
National Processing
10.2022 - Current
- Increased landing page conversion rates from 10% to 16% within the first 4 months and improved website contact form conversions from 7.61% to 17.63%.
- Expanded keyword rankings from 700 to over 2,400 within a year, surpassing pre-launch performance through effective SEO strategies.
- Spearheaded A/B and multivariate tests using a Bayesian approach to optimize landing pages, email campaigns, and customer workflows.
- Monitored and analyzed performance using GA4, SEMrush, Salesforce CRM, and Mouseflow to inform data-driven marketing decisions.
- Developed and implemented a comprehensive nurture campaign, enhancing the customer journey from website visit to acquisition.
- Launched a new company website and optimized tracking systems by implementing GA4 and Google Tag Manager.
- Migrated the marketing team from Mailchimp to Pardot, streamlining email marketing and automation workflows.
- Collaborated with Sales and Customer Support to align messaging with customer pain points and ensure consistent delivery of promised value.
- Introduced and championed data-driven decision-making processes, creating a culture of testing and optimization.
- Grew the company’s LinkedIn audience by over 2,000 followers, increasing brand visibility and engagement.
Marketing Manager
LITPro
03.2022 - 10.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Increased subscription revenue by 20% month over month
- Increased customer base by 32%
- Increased social media engagement by 60%
Media Buyer
ClickFunnels
07.2021 - 09.2021
- Determined costs for media campaigns and delivered this information in reports to clients.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Managed a monthly budget over 5 figures
Media Buyer
Church Of Jesus Christ Of Latter Day Saints
07.2019 - 06.2021
- Determined costs for media campaigns and delivered this information in reports to our region manager.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Trained and lead a team of other volunteers covering all of Europe
Social Media Marketing Manager
Church Of Jesus Christ Of Latter Day Saints
07.2019 - 06.2021
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Planned and organized a Facebook live that was viewed by more than 30,000 people from 45 countries
Education
Studying Marketing
Brigham Young University
Provo, UT08-2021
High School Diploma -
Eagle High School
05.2019
Seth Godin's Marketing Seminar
03-2023
Skills
- Growth Analytics and Reporting
- Search Engine Optimization (SEO)
- A/B Testing and Optimization
- Lifecycle Marketing and Email Nurturing
- Cross-Channel Campaign Management
- Brand Messaging and Positioning
Contact
Provo, UT 84601
Education
Eagle Idaho,Provo, UT,true
Timeline
Marketing Optimization Analyst
National Processing
10.2022 - Current
Marketing Manager
LITPro
03.2022 - 10.2022
Media Buyer
ClickFunnels
07.2021 - 09.2021
Media Buyer
Church Of Jesus Christ Of Latter Day Saints
07.2019 - 06.2021
Social Media Marketing Manager
Church Of Jesus Christ Of Latter Day Saints
07.2019 - 06.2021
High School Diploma -
Eagle High School
Studying Marketing
Brigham Young University
Seth Godin's Marketing Seminar
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