Christian Yirgu
Program and Social Media Manager
Los Angeles,CA
Summary
Detail-oriented Program Manager and Social Media Manager. Knowledgeable leader and dedicated problem solver bringing six years of valuable expertise in Media, Entertainment & Sports. Attentive to detail with experience in project management, programs and improvements, communication, organization and task prioritization.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
PROGRAM MANAGER AND SOCIAL MEDIA MANAGER
UCLA CENTER FOR MEDIA, ENTERTAINMENT & SPORTS
Los Angeles, CA
02.2018 - Current
- Implement and lead programming for UCLA Anderson Center for Media, Entertainment & Sports
- Including Pulse Entertainment Conference and the first annual Global Sports Business Forum (400+ attendees)
- Conduct strategy sessions for conferences and partnership programs among all program contributors and
- Board Members
- Develop and facilitate Howard University HBCU Initiative and Real Madrid Partnership, along with yearly summer programming (Summer Institutes, IMPACT, Athleta ED, Summer Discovery)
- Knowledge of fund accounting, fund management principles, UCLA financial and budgetary policies/processes
- Develop, prepare, and analyze financial reports for monthly, quarterly, and annual budget v
- Actual reports
- Provide expert assistance to Anderson business units regarding all aspects purchasing, travel Connexxus, and entertainment reimbursements
- Monitor fund balances and prepare transfer of funds, monetary transfer of funds and expense adjustments (NPEAR) as necessary
- Departmental Buyer using the Bruin PAC system/ UCLA Accounting/ PO certified
- Manage hiring of student work studies/teaching assistants; provide support to faculty and students for Center courses on a quarterly basis
- Liaise all department communications and engagement with students, clubs, and alumni (Entertainment
- Management Association, Sports Business Association, Undergraduate Business Association)
- Manage Center’s Digital Media: Newsletters, Webinars, Social Media Accounts (FB, IG, Twitter, & LinkedIn) and Marketing Campaigns
SOCIAL MEDIA MANAGER & CONTENT CREATOR
SESSIONS
Los Angeles, CA
01.2021 - Current
- Manage Sessions’ social media accounts (Instagram, LinkedIn, & Facebook) @sessionsmp
- Determine content strategy to help grow the applications public presence, social following, and app waitlist
- Manage and create content for Sessions’ waitlist newsletter (sent on a biweekly or monthly frequency)
- Facilitate and manage brand outreach, grant applications, and proposals
- Manage social media and content strategy for CEO, Arielle Winfield's personal Instagram account
ADMINISTRATIVE SPECIALIST-FACULTY SUPPORT
UCLA ANDERSON SCHOOL OF MANAGEMENT, MARKETING DEPT
Los Angeles, CA
02.2016 - 02.2018
- Provide administrative support to faculty members, PhD and MBA students in the marketing academic area
- Coordinate conferences, travel, hospitality, catering, and special events
- Departmental Buyer using the BruinBuy PAC system/ UCLA Accounting and Bruin PAC system certified
- Manage budget and accounts, reconcile ledgers, process expenses, and purchase equipment
- Prepare quarterly summary reports for the Marketing Department
- Provide coursework support, recruitment, and seminars for faculty and students (including UCLA Marketing
- Camp)
- Edit layout and format for print/web publication such as UCLA CCLE/CANVAS System
CLINICAL TRIALS LAB ASSOCIATE
QUEST DIAGNOSTICS INC. MOLECULAR DEPT
04.2014 - 07.2015
- Create, reconstitute, and test pH balance of various reagents, calibrators, internal standards, and controls used during molecular testing
- Order and facilitate distribution of laboratory supplies from numerous vendors
- Assist processors with labeling, splitting, and organization of incoming samples to be tested
- Create cover sheets, forms and data tables/graphs using Microsoft Office
PEER MENTOR
UCLA BRUIN GUARDIAN SCHOLARS ACADEMY
Los Angeles, CA
06.2013 - 08.2014
- Provide mentorship, guidance, and supervision while demonstrating leadership throughout a four-week residential program for disadvantaged foster youth
- Targeting college-readiness in academic and psychosocial domains to matriculate into and graduate from college
- Provide mentorship throughout the academic school year as well as participate in weekend Saturday academies
- QPR Gatekeeper Certified for suicide prevention and trauma mentorship
CONCERT COORDINATOR
VINGT VINS D’ART JAZZ CONCERT
PARIS
06.2013 - 08.2013
- Organized and managed a jazz concert featuring pianist and singer Almeta Speaks
- Created visual outlets and social media campaign within Paris to advertise to French audiences
- Managed Facebook marketing for Vingt Vins D’Art Restaurant
Education
B.A. - African American Studies
UNIVERSITY OF CALIFORNIA, LOS
2014
A.A - Social and Behavioral Sciences; Psychology
RIVERSIDE CITY COLLEGE
2011
Skills
- Organizational Performance
- Critical Thinking
- Presentation Creation and Delivery
- Budget Preparation
- Managing Operations and Efficiency
- Team Leadership
- Project Coordination
- Event Planning
- Verbal and Written Communication
- Procurement
Accomplishments
- Collaborated with a team of 40 students, 13 board members, event staff and sponsors in the development of UCLA's first inaugural Global Sports Business Forum, bringing together 400+ attendees to the historic UCLA Pauley Pavilion.
- Completed the Global Sports Business Forum budget on time and under $300,000 budget.
- Increased Center revenue by $3 million by working with development team on negotiating donor contributions.
- Designed and launched the Center for Media, Entertainment & Sports social media channels and marketing campaigns resulting in a 80% increase in visibility for the Center.
Certification
BruinBuy Purchasing & Accounts Payable system/ UCLA Accounting certified
Procurement System and Purchase Order certified
Star Employee Award
The 2021 UCLA Anderson Star Employee Award recognizes employees for exceptional performance and/or significant contributions related to and supportive of individual, departmental, divisional, and/or organizational goals and objectives. Managers will acknowledge and reward individuals and teams for: Exceptional Performance, Creativity, Organizational Abilities, Work success, and Teamwork.
Languages
English
Native or Bilingual
Amharic
Full Professional
Timeline
SOCIAL MEDIA MANAGER & CONTENT CREATOR
SESSIONS
01.2021 - Current
PROGRAM MANAGER AND SOCIAL MEDIA MANAGER
UCLA CENTER FOR MEDIA, ENTERTAINMENT & SPORTS
02.2018 - Current
ADMINISTRATIVE SPECIALIST-FACULTY SUPPORT
UCLA ANDERSON SCHOOL OF MANAGEMENT, MARKETING DEPT
02.2016 - 02.2018
CLINICAL TRIALS LAB ASSOCIATE
QUEST DIAGNOSTICS INC. MOLECULAR DEPT
04.2014 - 07.2015
PEER MENTOR
UCLA BRUIN GUARDIAN SCHOLARS ACADEMY
06.2013 - 08.2014
CONCERT COORDINATOR
VINGT VINS D’ART JAZZ CONCERT
06.2013 - 08.2013
B.A. - African American Studies
UNIVERSITY OF CALIFORNIA, LOS
A.A - Social and Behavioral Sciences; Psychology
RIVERSIDE CITY COLLEGE
BruinBuy Purchasing & Accounts Payable system/ UCLA Accounting certified
Procurement System and Purchase Order certified
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