Christiane Lang
Carlsbad,CA
Summary
Dynamic marketing leader with a proven track record at GOODONYA, excelling in digital marketing and brand development. Spearheaded innovative campaigns that significantly boosted eCommerce sales. Adept at strategic planning and team leadership, leveraging strong communication skills to enhance market presence and drive business growth. Proficient in Adobe Creative Suite and content management.
Overview
10
10
years of professional experience
Work History
Head of Marketing
GOODONYA
Encinitas, CA
02.2023 - 04.2025
- Established and oversaw a third-party logistics (3PL) company to handle the storage, fulfillment, and distribution of direct-to-consumer (DTC) products.
- This included setting up operational processes, managing inventory, optimizing supply chain efficiency, and ensuring seamless delivery to customers.
- Conceived, developed, and implemented marketing plans and strategies, product concepts, and promotional programs to drive interest and sales.
- Reviewed and reported on marketing strategies and implementation effectiveness.
Collaborated with CEO and Founder to align strategic efforts.
Analyzed areas of marketing to identify improvement opportunities.
Provided insights to enhance overall marketing alignment with business goals. - Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
Business Development Manager
GOODONYA
Encinitas, CA
02.2022 - 02.2023
- Identified and researched high-potential clients, leading to a significant increase in lead generation and new business opportunities.
- Fostered and strengthened strategic relationships with clients and partners, propelling sustained business growth and enhancing market presence.
- Attended and leveraged industry events to forge key connections, enhance brand visibility, and effectively promote product offerings.
- Conducted comprehensive market research to identify and align potential markets, industries, and partnerships with company objectives, fueling targeted growth strategies.
- Led the development and optimization of internal processes, streamlining content management, product development, and continuous improvement efforts to boost operational efficiency.
- Generated and implemented innovative sales and marketing initiatives, resulting in a measurable increase in eCommerce sales and overall profitability.
- Collaborated with cross-functional teams to ensure seamless integration of organizational goals into eCommerce projects, aligning efforts for successful execution and maximum impact.
Director of Creative
GOODONYA
Encinitas, CA
02.2020 - 02.2022
- Directed and coordinated website design, branding, and SEO marketing initiatives, resulting in cohesive brand identity and increased online visibility.
- Formulated and executed comprehensive content strategy aligning with company goals, effectively engaging target audience and reinforcing brand voice.
- Created, coordinated, and oversaw diverse content types, including blog posts, articles, social media content, videos, and graphics, ensuring consistent and high-quality output across all platforms.
- Created and managed detailed editorial calendar, enhancing content production and distribution for timely and strategic content deployment.
- Optimized content for SEO and user experience, leveraging keyword research and on-page optimization to boost content visibility and engagement metrics.
- Monitored industry trends and explored emerging content formats and technologies, ensuring content strategies remained innovative and competitive.
General Manager
GOODONYA
Encinitas, CA
02.2015 - 02.2020
- Oversaw day-to-day operations, ensuring seamless functionality and efficiency across all departments.
- Developed and executed growth strategies, setting and achieving annual goals for business expansion and profitability.
- Maintained budgets and optimized expenses, driving financial efficiency and cost control throughout the organization.
- Executed and formalized employment policies while optimizing restaurant processes, elevating operational consistency and compliance.
- Nurtured productive work environment, promoting professional development and growth opportunities for employees.
- Led recruitment and training efforts, ensuring the successful onboarding and development of new team members.
- Assessed and optimized operations and financial performance, pinpointing areas for enhancement and executing effective solutions.
- Oversaw employee evaluation processes, delivering clear feedback and actionable development plans.
- Managed employee scheduling and resolved staffing shortages, ensuring optimal coverage and smooth operations at all times.
- Developed and implemented marketing strategies in alignment with the overall business goals and company objectives.
- Ensured consistency and effectiveness of the company's brand identity across all marketing channels and communication materials.
- Executed digital marketing initiatives encompassing website optimization, search strategies, content marketing, email campaigns, and social media engagement.
Education
Masters of Science -
Danube University
Krems, Lower Austria09.2014
Skills
- Communication skills
- Digital marketing
- Content creation
- Social media strategy
- Project management
- Budget oversight
- Email campaigns
- Creative direction
- Brand development
- Content management
- Market analysis
- Public relations
- Lead generation
- Customer service and relations
- Team leadership and management
- Strategic planning
- Performance evaluation
- Time management
- Bilingual proficiency
- Microsoft Excel and Word
- Brand management
- Graphic design
- E-mail and direct mail marketing campaigns
- Website maintenance
- Branding
- Adobe Creative Suite proficiency
- Photography skills
- Google Workspace applications
- Website design and management
Languages
English
Full Professional
German
Native/ Bilingual
Timeline
Head of Marketing
GOODONYA
02.2023 - 04.2025
Business Development Manager
GOODONYA
02.2022 - 02.2023
Director of Creative
GOODONYA
02.2020 - 02.2022
General Manager
GOODONYA
02.2015 - 02.2020
Masters of Science -
Danube University
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