Christie Bardo
Washington,DC
Summary
Results-oriented executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success. Proven record of success in building successful teams and managing profitable operations. Passionate on building and maintaining dynamic company cultures focused on maximizing performance.
Overview
18
18
years of professional experience
Work History
President / Chief Customer Officer
VetMedux
01.2023 - 03.2024
- Cultivated company-wide culture of innovation and collaboration
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Established culture of accountability by setting clear expectations and holding individuals responsible for results.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Directed change management initiatives that aligned employees with evolving business objectives
- Maintained P&L and shouldered corporate fiscal responsibility.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Mentored and coached senior leaders to develop their potential fully while fostering a collaborative and supportive work environment.
- Developed and executed long-term strategic plans for sustained business growth, resulting in increased market share and profitability.
- Established strong partnerships with key industry players, enhancing the company''s reputation and enabling successful collaborations.
- Devised and presented business plans and forecasts to board of directors.
- Negotiated strategic partnerships with industry leaders to enhance offering capabilities, creating new revenue opportunities in the process.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Created positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Chief Revenue Officer
VetMedux
09.2020 - 01.2024
- Championed a company-wide culture of accountability which contributed to sustained revenue growth over multiple years.
- Developed and executed a go-to-market strategy to drive company success in exceeding revenue and profitability goals.
- Managed high performing sales and marketing teams achieving X% of YOY growth from 2019-2023
- Implemented robust performance metrics to evaluate and improve individual and team performance.
- Introduced cutting-edge CRM tools that improved data-driven decision-making across the organization.
- Fostered an environment of continuous improvement, leading to enhanced sales team capabilities.
- Collaborated closely with marketing teams to develop targeted campaigns that drove lead generation efforts.
- Boosted overall company revenue by developing and implementing effective sales strategies.
- Oversaw the development of innovative pricing models that increased competitiveness while maintaining healthy profit margins.
- Enhanced customer satisfaction levels, leading to increased repeat business and client loyalty.
- Achieved consistent year-on-year revenue growth by setting ambitious targets and motivating the team to exceed expectations.
- Drove operational excellence at every stage of sales funnel and buyer journey and developed innovative strategies to sell to existing partners and consumers.
- Established a strong sales pipeline with targeted prospecting and lead generation techniques.
- Streamlined internal communication channels for better collaboration among cross-functional teams.
- Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
- Successfully negotiated favorable contract terms with major clients, enhancing profitability margins for the company.
- Inspired customer success leadership to define and deliver on customer value proposition without sacrificing profitability targets maintaining an over 94% renewal rate on Plumb's MRR/ARR
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Vice President / General Manager, Digital
Hanley Wood Media
04.2018 - 08.2020
- Managed $16M digital platform for all of HW Media, inclusive of branding, demand generation, marketing services and education verticals
- Owner of budget and forecast of digital platform reporting to CRO
- Implemented and grew Native advertising platform across all divisions, increased revenue from $100k to $2.5M in 3 years, with strategic marketing services team member growth of 250%
- Subject matter expert on digital & marketing services sales, assist with all media accounts in #1 growth platform
- Training and development of sales staff on digital and demand generation services and capabilities
- Served on HW Media Digital Steering Committee
- Manage 2.0M of individual account revenue across all platforms, responsible for sales of events, digital, print and marketing services
- Maintain sales involvement and relationships with key customers across all divisions.
Senior Vice President / General Manager, Digital
Hanley Wood Media
01.2013 - 01.2020
- Managed $25M P&L for the market’s #1 data, events, media and marketing services platform serving the $6B residential construction market
- Collaborated with CRO on company-wide HW Media platform of $60M sales strategy
- Developed sales & marketing Go-to-Market strategy for five media brands, six conferences, data services, market intelligence and marketing services
- Led $18M revenue platform for HW Media, inclusive of branding, demand generation, marketing services and education verticals
- Responsible for digital product creation, strategic partnerships, business development joint ventures and portfolio pricing and packaging strategy and execution
- Collaborated across organization with key decision makers including editorial, marketing, finance, accounting, audience development, operations and technology
- Managed sales team of four senior sales managers and corporate account owners, including budgeting and forecasting responsibilities
- Managed launch of new editorial platform and sold exclusive sponsorship to personal account for $425k in year 1 on a registration/demand gen model
- Drove growth of $2.4M (40% increase) in individual accounts across all platforms (events, digital, print, data and marketing services)
- Speaker and SME at HW Media branded events and panelist at corporate client retreats
- Responsible for Data services sales growth of 150% in 3 years within New Residential group
- Recruited, hired and developed team members across departments including strategic sales, insides sales, CRM capabilities and marketing services.
Senior Director, Digital Sales
Hanley Wood Media
08.2013 - 04.2019
- Managed digital sales of Design Group, grew platform revenue 120% over a 2-year period
- Served on HW Media Digital Steering Committee
- Managed East territory of $1.8M, exceeded sales quota by 22%
- Led ideation, creation and launch of native advertising platform on ARCHITECT site, responsible for GTM strategy and sales launch.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
Senior Account Director, Government Executive
Atlantic Media
01.2008 - 01.2013
- Managed Northeast territory with over 50 key accounts, building revenue from $1M to over $3M
- Responsible for sales of integrated marketing solutions including digital media, print, research and events
- Exceeded 100% of annual quota every fiscal year
- Led sales team in number of and revenue of new accounts, business development
- Increased digital revenue 200% year over year in territory
- Collaborated with product managers to create new products for changing markets, sold new product launches aggressively
- Owned senior client relationships for Fortune 100 companies including but not limited to Deloitte, Accenture, McKinsey & Company, SAP, GEICO, Blackberry, Avaya, Thomson Reuters, Verizon and PWC.
Regional Account Manager, South Central Division
Discovery Communications
01.2007 - 01.2008
- Managed 16 states, Puerto Rico, US Virgin Islands and over 600 individual accounts in order to increase local ad sales revenue and enhance distribution agreements and ad insertion on all 17 Discovery Networks, including awareness and information gathering on status and strategy for VOD, ITV and all new products
- Planned, organized and executed value and brand building events to increase distribution for U.S networks in south central region; exceeded distribution goals by more than 40%
- Fully responsible for the oversight and accountability of enterprise region; including but not limited to development and management of all initiatives, strategic decision making, proactively building, strengthening and maintaining relationships with key contacts and the development and integration of Affiliate Ad Sales into any departmental objectives related to these organizations.
Financial Services Advisory Consultant
Ernst & Young, LLP
01.2006 - 01.2007
- Drafted procedure documentation for a mortgage corporation’s Bank subsidiary in its start-up phase of new commercial lending operations
- Responsibilities included conducting thorough reviews, evaluations and business unit’s risk assessment in preparation for day one activities
- Created deal materials for high profile pursuits of multimillion-dollar engagements and client proposals
- Supervised a team tasked with the procurement and validation of tax withholding documents in the loan syndication department of a leading commercial bank
- Performed a detailed assessment of the anti-money laundering controls in the cross-border division of a large, commercial bank.
Education
Bachelor of Science, Finance -
Virginia Tech
12.2005
Skills
- Organizational Leadership
- Operational Excellence
- Change Management
- Revenue Growth
- Profitability Optimization
- Executive Performance Management
- Strategic Planning
- Decision Making
- Critical Thinking
- Employee Relations
- Sales and Marketing
- Negotiation
- Contract Management
- Capital and Resource Management
- Talent Recruitment
- Infrastructure Planning
Timeline
President / Chief Customer Officer
VetMedux
01.2023 - 03.2024
Chief Revenue Officer
VetMedux
09.2020 - 01.2024
Vice President / General Manager, Digital
Hanley Wood Media
04.2018 - 08.2020
Senior Director, Digital Sales
Hanley Wood Media
08.2013 - 04.2019
Senior Vice President / General Manager, Digital
Hanley Wood Media
01.2013 - 01.2020
Senior Account Director, Government Executive
Atlantic Media
01.2008 - 01.2013
Regional Account Manager, South Central Division
Discovery Communications
01.2007 - 01.2008
Financial Services Advisory Consultant
Ernst & Young, LLP
01.2006 - 01.2007
Bachelor of Science, Finance -
Virginia Tech
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