Christie Benicaso
Hillsborough,New Jersey
Summary
To obtain a position within a creative/production department where my extensive knowledge of Advertising, Design, Marketing and Production will be maximized.
Creative professional with proven track record in leading artistic initiatives and developing innovative campaigns. Known for strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Collaborative team player with focus on achieving creative goals and adapting to evolving project requirements.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Creative Director and Managers Board
NEMC
01.2015 - Current
- Primary responsibilities included all marketing materials for the company including brochures, emails, logos, and company branding
- I redesigned all the websites and maintained marketing and sales messaging and graphics
- I wrote, designed and maintained the company blog
- I designed and created all materials for our dealers nationwide
- I designed and produced all tradeshow graphics and also handled all tradeshow bookings as well as setting up and manning the booth at tradeshows - the largest one being NAMM
- I handled all photoshoots and retouching of our instruments
- I sat on the Board of Managers for the company making decisions on the direction of the business as well as internal workings
- I wrote, designed and blasted all email marketing for the company
Published Author
01.2011 - Current
- Professional author of published novels: The Cliff, The Purple Heart, Snapshot to Destiny, Adventure of a Lifetime and Pacifically You
- I also market all my own work and design various book covers for myself and other authors
Marketing Manager
Hoffman Equipment
03.2024 - 12.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Production Director
JK Design
01.2006 - 12.2014
- Primary responsibilities included internal workings of Agency, hiring and training new hires, estimating and budgeting all jobs, project management, Agency workflow, development and implementation of Agency procedures, studio management including management of large team, production from job inception through completion, as well as vendor management
- Primary responsibilities included estimating, negotiating, releasing, troubleshooting and actualizing all jobs
- Press runs
Board of Directors
Somerset Valley YMCA
01.2007 - 12.2010
Advisory Board
Children's Home Society
01.2006 - 12.2007
Production Director
Oxford Communications
01.2006 - 12.2006
- Primary responsibilities included estimating and budgeting all jobs, project management, Agency workflow, development and implementation of Agency procedures, studio management, work production from job inception through completion
OPT Manager
PRINCETON PARTNERS
01.2004 - 12.2006
- Primary responsibilities included estimating and budgeting all jobs, project management, Agency workflow, development and implementation of Agency procedures, studio management, work production from job inception through completion
Advisory Board of Directors
Susan G.Komen Central/South NJ
01.2002 - 12.2005
Senior Production Manager
GILLESPIE - MRM Worldwide
01.2000 - 12.2004
- Primary responsibilities included estimating, negotiating, releasing, troubleshooting and actualizing all jobs
- Press runs
Production Dir / Studio Manager / Dir of IT / Retouching
KEYES MARTIN ADVERTISING & PUBLIC RELATIONS
01.1995 - 12.2000
- Primary responsibilities included estimating jobs and tracking jobs from inception to completion; managing studio, hiring freelancers and Mac Artists, computer software/networking of studio
- Supervised production of all work and press runs
- High end digital photo retouching
- Designer
- Assisted Creative Director
MacIntosh Designer / Retoucher Art Director
ADVANCED PHOTOGRAPHICS
01.1993 - 12.1995
- Responsibilities included creative design of client work, retouching and restoration of photography, servicing clients and troubleshooting work and computer software/network problems
Education
BFA - Design Graphics
New York Institute of Technology
01.1991
Rutgers University / Douglas College
01.1988
Skills
- PC Proficient
- MAC Proficient
- Print Production
- Web/Interactive
- Out-of-Home
- Direct Mail
- IVR
- Fulfillment
- Broadcast: Radio
- TV/Video Production
- Tradeshow Design and Production
- Package Design
- Advertising Design
- Social Media
- Project Management
- Copywriting
- Proofreading
- Photographic Manipulation
- Restoration
- High-end Retouching
- Adobe Creative Suite
- Microsoft 365
- Sound-Edit Pro
- Web-based Programs
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Deadline oriented
- Social media strategy
- Advertising campaigns
Studiomanagerexpertise
- Development and implementation of company procedures, including training of employees.
- Studio management, including hiring of permanent and freelance employees, photographers and vendor companies.
- Negotiating costs of photography, music, and talent usage and rights.
References
Professional and personal references available upon request. Portfolio available upon request.
Training
Trained in NJ State Advertising Tax and Copyright Laws.
Productiondirectorexpertise
- Supervising mechanical production of jobs
- Trafficking of work to Art Studio and maintaining deadlines
- Press runs
- Estimating and art buying, negotiating of costs for all phases of advertising materials
- Extreme knowledge of print, collateral, photography and media from job inception through completion including budgeting, estimating and production timeline.
Certification
Hub Spot Email Marketing Certified
Master Reiki
Microsoft PPT Certified
Advertising Law Classes
Timeline
Marketing Manager
Hoffman Equipment
03.2024 - 12.2024
Creative Director and Managers Board
NEMC
01.2015 - Current
Published Author
01.2011 - Current
Board of Directors
Somerset Valley YMCA
01.2007 - 12.2010
Production Director
JK Design
01.2006 - 12.2014
Advisory Board
Children's Home Society
01.2006 - 12.2007
Production Director
Oxford Communications
01.2006 - 12.2006
OPT Manager
PRINCETON PARTNERS
01.2004 - 12.2006
Advisory Board of Directors
Susan G.Komen Central/South NJ
01.2002 - 12.2005
Senior Production Manager
GILLESPIE - MRM Worldwide
01.2000 - 12.2004
Production Dir / Studio Manager / Dir of IT / Retouching
KEYES MARTIN ADVERTISING & PUBLIC RELATIONS
01.1995 - 12.2000
MacIntosh Designer / Retoucher Art Director
ADVANCED PHOTOGRAPHICS
01.1993 - 12.1995
Rutgers University / Douglas College
BFA - Design Graphics
New York Institute of Technology
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