Christie Busch
Midland,USA
Summary
Strategic client growth and engagement leader with 15+ years of success in media, digital, online marketing, and print advertising sales. Proven ability to build strong client relationships, develop new business, and lead accounts with a consultative, insight-driven approach. Skilled in discovery, strategic storytelling, cross-team collaboration, and translating client goals into effective marketing solutions.
Overview
11
11
years of professional experience
Work History
Publishing Editor/Client Development Lead
Best Version Media
07.2019 - Current
- Million dollar seller serving as the primary client relationship lead, aligning client goals with strategic marketing solutions in media sales, including exclusive print in local publications, digital ads on Google, Meta, and online marketing services.
- Prospect, pitch, and secure new business through networking, outreach, and discovery calls.
- Lead insight-driven discovery sessions translating client needs into clear direction.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Utilized upselling to maximize revenue and closed sales with an average 36-month contract.
- Followed up with customer to identify and resolve service, account or technical issues and maintain satisfaction.
- Scheduled average of 15 appointments per week.
- Analyzed sales presentations to communicate product quality and market comparison.
- Explained to clients how specific types of advertising helped promote customer products or services.
- Managed project timelines and coordinated production schedules to meet publishing deadlines.
- Developed editorial guidelines that improved consistency across multiple publications.
- Implemented feedback systems to gather input from readers, driving content improvements.
Account Executive
RR Donnelley
07.2017 - 07.2019
- Achieve new business goals by identifying and developing strategic opportunities and selling technology-centric solutions to mid-market companies.
- Develop and grow assigned territory while achieving all targeted revenue goals through self-owned account development.
- Prospect to find and cultivate the proper customer target base.
- Work with dedicated Customer Service Representatives to enhance the customer experience.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Drove new business development and client acquisition through cold calling, lead generation and exceptional service.
Territory Sales Manager
SNAP Diagnostics
01.2016 - 05.2017
- Responsible for providing educational sales presentations to primary care physicians and staff in addition to providing regular communication and support to all accounts in assigned territory.
- Responsible for the demonstration, training and sale of advanced Diagnostic equipment to the Snap-on Franchisees and customers.
- Experienced in automotive diagnostics and a good understanding of electronic equipment.
- Maintain assigned inventory levels of medical equipment.
- Cold called local doctors offices and worked directly with office staff.
Senior Account Manager
Sarasota Magazine
05.2015 - 06.2016
- Researched and secured new accounts within assigned territory to increase sales and profitability for Sarasota Magazine.
- Gave top-notch service to everyone in order to provide ample sales opportunities.
- Negotiated prices and set up contracts to finalize sales agreements.
- Reached out to accounts to measure customer satisfaction and increase revenue.
- Reviewed advertising copy, design comps and final art to approve work.
Education
Some College (No Degree) - Marketing
Northwood University
Midland, MISkills
- Story and Content Idea Development
- Project Management
- Business Development
- Strong presentation skills and effective closing ability
- Product Demonstrations
- Product and Service Sales
- Customer Service
- Prospecting and Networking
- Public Relations
- Client Consultations
- Relationship Building
- Contract Negotiation
- CRM Software
- Cold Calling
- Upselling and Cross-Selling
- Marketing Expertise
- Pipeline Management
- Pitch Presentations
- B2B Sales
- Print and Digital Sales
- Digital Marketing Expertise
- Medical Sales
Accomplishments
Published and managed a monthly magazine for 8 years, overseeing content, production, distribution, B2B sales, and advertiser relations.
Built and maintained long-term 36 month advertising partnerships, negotiating contracts and upselling that drove consistent revenue growth.
Excelled at managing multiple accounts and high-volume workloads while maintaining clear, effective communication with clients and internal teams.
Recognized for strong relationship-building skills and dependable execution in fast-paced, deadline-driven environments.
Timeline
Publishing Editor/Client Development Lead
Best Version Media
07.2019 - Current
Account Executive
RR Donnelley
07.2017 - 07.2019
Territory Sales Manager
SNAP Diagnostics
01.2016 - 05.2017
Senior Account Manager
Sarasota Magazine
05.2015 - 06.2016
Some College (No Degree) - Marketing
Northwood University