Christie Di Lorenzo
Fishkill
Summary
Highly creative director holding a solid history of success in strategic, creative and tactical marketing campaigns to drive desired results. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
Work History
Director
Bright Horizons
10.2019 - Current
- Developed and wrote the Welcome to The Neighborhood marketing material.
- Boosted brand awareness and generated leads by connecting with optimal audience groups though Facebook
- Managed social media account increasing online presence and engagement by 35%.
- Continually maintained and improved company's reputation and positive image within the community and with the market served.
- Established strong relationships with parents developing presentations for partnership calls and hosting informative workshops earing me a Family Partnership award in 2021
- Increased enrollment by 109%
- Developed and wrote the Welcome to The Neighborhood marketing material.
Assistant Director
Bright Horizons
01.2015 - 01.2017
- Mentored new teachers through observation, feedback, and professional development opportunities.
- Developed strong relationships with community partners to enhance educational opportunities for students.
- Led professional development workshops on topics such as classroom management, differentiated instruction, and assessment strategies.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Interim Director
Bright Horizons
04.2016 - 10.2016
- Boosted satisfaction rates after acquisition through exceptional relationship management and prompt resolution of issues.
- Spearheaded innovative approaches to resource potential enrollment.
- Drove business expansion by identifying new opportunities for partnerships, conducting research, and developing targeted marketing campaigns.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Teacher
Bright Horizons
09.2004 - 01.2015
- Evaluated competitor offerings to identify gaps in the market that could be exploited through innovative product development or marketing tactics.
- Assisted management with building a creative marketing plan.
- Set creative and practical vision and direction for design concept presentations and special/marketing events
- Delivered high-quality creative projects on time and within budget constraints.
Education
Bachelor of Arts - Early Childhood Education & Leadership
Rasmussen College
05.2022
Skills
- Strategic Planning
- Creativity and Innovation
- Marketing and Branding Expertise
- Teamwork and Collaboration
Timeline
Director
Bright Horizons
10.2019 - Current
Interim Director
Bright Horizons
04.2016 - 10.2016
Assistant Director
Bright Horizons
01.2015 - 01.2017
Teacher
Bright Horizons
09.2004 - 01.2015
Bachelor of Arts - Early Childhood Education & Leadership
Rasmussen College
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