Christie Fosina
Fishkill,NY
Summary
Results-driven Senior Analyst, specifically around Go-to-Market, with expertise in Microsoft applications, and advanced Tableau skills. Proven track record in cross-functional collaboration to enhance pipeline analytics, delivering actionable insights that significantly improved revenue predictability and strategic decision-making for executive leadership. Adept at transforming complex data into compelling narratives for stakeholders.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Go-to-Market Analyst – Pipeline Analytics
Medallia
Remote
10.2024 - Current
- Collaborate cross-functionally to align on and implement logic across our data pipelines to ensure that data and reporting are top-class and accurate, in order to make data-driven decisions.
- Lead reporting and analysis on pipeline generation and expected close pipeline to predict closed revenue for new business and expansion, based on dimensions stakeholders deemed critical for success.
- Partner with the Strategy & Planning team on ad-hoc analyses to support corporate initiatives pertaining to growth using pipeline and funnel analytics for Leadership to leverage when making critical go-to-market decisions.
- Data validation throughout the data pipeline to assist in the creation of the transformational layer using snowflake and SQL to pinpoint insufficiencies, logic changes needed, and new requirements to enhance current reporting to external teams and C-Suite executives.
- Build models and insights, leveraging combinations of existing data, to assist in answering challenging business questions that status quo reporting could not answer for executive exposure.
- Discover and brainstorm new ways to analyze and report on conversion rates throughout the sales funnel.
Business Intelligence Analyst II & Senior
Mimecast
Remote
11.2021 - 10.2024
- Analyze the new business funnel to provide data-driven insights on process improvement, mainly conversion rates within the sales funnel.
- Track pipeline generation in real time to determine the quality of the opportunity, and the predictability of closing the deal.
- Collaborate with Marketing on a new business strategy to increase inquiries, bookings, and conversion rates, solely sourced by demand generation.
- Build models leveraging a variety of assumptions to assist in fiscal year planning, target setting at all points of the funnel, and support for corporate strategy.
- Lead reporting and analysis on the new product launch (Nov 2022) to showcase progress, success KPIs, and provide insights on improvements for strategy, process, data structure, and perspective on success criteria.
- Identify problem areas, bottlenecks, and insufficient processes around new product launch to enhance ramp time and selling success.
- Create predictive tools that help forecast future performance based on dynamic levers of improvement, such as win rates, headcount, pipeline generation, ASP, and cycle times.
Commercial Analyst I & Marketing Analyst II - Amaz
SharkNinja
Boston, Massachusetts
07.2019 - 11.2021
- Analyze sales data for Amazon to provide insights on improving the go-to-market strategy.
- Create KPIs to track Amazon's performance versus competition, and share goals to define success.
- Report real-time sales during key timeframes to recommend, adapt, and pivot if and when needed to ensure success, and execute with a sense of urgency.
- Collaborate with the sales team on the creation of external and internal presentations to evaluate the state of the retailer business.
- Create a promotional strategy that balances a strong ROI and maximizes revenue for Amazon and the company.
- Partner with cross-functional and leadership teams to ensure all perspectives are considered during strategic decision-making.
- Deliver executive reporting to provide visibility to senior leadership on retailer and competitive performance.
- Manage two brands' product lines to maximize revenue and remain competitive within the Amazon market.
Education
Bachelor of Science - Business Administration
Ithaca College
Ithaca, NY05-2019
Skills
Cross-functional collaboration
SQL proficiency
Advanced Tableau skills
Advanced Excel expertise
Advanced PowerPoint expertise
Salesforce knowledge
Affiliations
Traveling
Cooking
Volleyball
Bowling
Certification
Tableau Certification
Excel Certification
PowerPoint Certification
Google Analytics Certification
Other Work Experience (P/T)
Recovery Sports Grill Waitress/Bartender
Starbucks Barista
Tavern in the Square Waitress/Bartender
Sahara Restaurant Waitress/Bartender
Redendo’s Restaurant & Pizzeria Waitress/Cashier
Maher Chiropractic Receptionist
Kohl’s Sales Associate
Fosina Marketing Group Receptionist
Community Service
Ithaca College Food Pantry
United Way Back to School Program
Junior Achievement of New York City
National Honor Society Events
Timeline
Senior Go-to-Market Analyst – Pipeline Analytics
Medallia
10.2024 - Current
Business Intelligence Analyst II & Senior
Mimecast
11.2021 - 10.2024
Commercial Analyst I & Marketing Analyst II - Amaz
SharkNinja
07.2019 - 11.2021
Bachelor of Science - Business Administration
Ithaca College
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