Christie Hull

Spearheaded the design and implementation of a cohesive branding and website project, boosting customer engagement by 41%

Optimized the handling of inside leads, directly contributing to a 29% growth in quarterly sales revenue
Implemented website design, navigation and content contributing to 23% increase in traffic
Ensured 100% compliance with vendor partner programs, elevating marketing standards across 4 key partnerships
Orchestrated lead generation strategies that doubled revenue by increasing a 7.4% conversion rate and increased closed deals
Curated and refined prospect lists to improve engagement and drive higher open rates

Drove the adoption of a new strategic direction, resulting in a 35% improvement in operational efficiency.

Managed social media with two posts per week leading to a retention rate of 91%
Designed and distributed a monthly digital newsletter, leading to a 37% increase in website traffic

Developed and deployed targeted marketing materials, boosting brand awareness by 23% in Q1

Cleaned and maintained contact databases in ACT for targeted communications

Managed well-established end-to-end community event including planning and vendors/sponsors coordination; created and deployed integrated marketing program across media/public relations, branding, messaging, social and website that resulted in 33% increase in attendance

Composed press releases and managed distribution
Developed a targeted media list, securing 5 placements in local publications, increasing brand visibility by 27%
Orchestrated timely photo shoots for pivotal articles and press releases, resulting in a 21% uptick in media coverage

Oversaw website updates that enhanced user experience, boosting traffic by 29%
Created and distributed publicity flyers to promote events
Initiated and established social media program
Secured 5 national publication features by enrolling museum in esteemed travel organizations, increasing visitor traffic by 17%
Guided museum tours, directly contributing to an increase in attendance at special events through cross promotion
Managed cross functional teams for community outreach campaigns increasing brand awareness by 24%

• Distributed event invitations and announcements
• Created and awarded membership certificates
• Managed printing of marketing collateral
• Worked jointly with treasurer to collect membership payments.

• Directed new corporate identity creation
• Oversaw design and content creation of all marketing materials
• Coordinated advertisements, press releases, and brand awareness campaigns
• Managed creation, distribution and tracking of direct mail campaigns
• Created and managed annual marketing budget
• Outsourced and managed website content development
• Arranged company presence at tradeshows and conferences
• Planned company parties and social events
• Developed and distributed the corporate newsletter
• Tracked and maintained company certifications on partner websites and databases
• Enrolled company in vendor business partner programs
• Managed company's participation in vendor rebate program
• Selected and purchased promotional items, holiday cards and client gifts
• Maintained customer contact database
• Initiated and managed company's trademark application.