Christie Stark
Swanzey,NH
Summary
Results-driven and Detail-oriented Account Supervisor with 20+ years experience in the CPG Industry. Successful at cultivating strategic partnerships, expanding market reach, and driving revenue growth. Skilled in leveraging market insights and data-driven strategies to optimize business opportunities.
Overview
7
7
years of professional experience
Work History
Account Supervisor
Advantage Unified Commerce
06.2022 - Current
- Utilize working knowledge of brand specific shopper marketing landscape and trends to develop new business opportunities and potential revenue streams
- Develop and owns key influencer relationships with client teams, agency partners, and third-party vendors
- Maximize combined $1M+ annual trade budget to achieve sales goals and drive revenue growth while introducing and implementing effective strategies and campaigns
- Directly manage program execution, financial tracking, and post-promotional reporting in accordance with company systems and processes
- Collaborate closely with 10+ planning team members to develop promotional programs with well-defined objectives, successfully influencing customer purchasing behavior
- Function as Agency liaison to ensure all deliverables are on strategy and meet client expectations
- Analyze syndicated data and prepare business reviews delivering insights to clients
Category Sales Manager
Marketing Management Inc @ C&S Wholesale Grocers
08.2019 - 06.2022
- Analyzed opportunity gaps and competitive environment to identify and source new and innovative items ultimately maximizing distribution and driving revenue growth
- Developed client specific presentations and delivered quarterly category reviews to retail and/or vendor partners
- Key Merchandising support liaison between Wholesaler’s procurement team and Vendor partners ensuring proper item set-up, pricing, product availability and delivery
- Created standard operating procedures for the organization to assist internal teams with consistent process and execution of programs
- Aligned with planogram teams to maintain effective new item launch process and provide retailers with detailed assortment recommendations
- Negotiated Food Show deals and recommended monthly promotional activity
E-Commerce/Digital Marketing Account Manager
Allegiance Retail Services
03.2017 - 06.2019
- Oversaw day-to-day operations of online shopping business-website functionality, enhancements and product content
- Guided ecommerce platform on-boarding process for participating retailers and maintained member relations with ongoing support, training and sales reporting
- Provided support for the development and implementation of digital marketing programs and mobile App
- Managed promotional and loyalty marketing events, including promotion builds, activation and store testing
- Participated in retailer launch of in-store shopper marketing kiosk
- Primary liaison between internal management teams, co-op membership, vendor partners and customers to trouble-shoot, communicate and resolve all ecommerce related issues
- Solicited Shopper Marketing contacts to participate in Digital Marketing Campaigns and coordinate all aspects of execution and billing
Education
Bachelor of Arts - Advertising Communications
Fashion Institute of Technology
New York, NYSkills
- Strategy Development
- Project Coordination
- Vendor and Project Management
- Sales Leadership
- Price and Promotional Analysis
- Budget and Financial Management
Timeline
Account Supervisor
Advantage Unified Commerce
06.2022 - Current
Category Sales Manager
Marketing Management Inc @ C&S Wholesale Grocers
08.2019 - 06.2022
E-Commerce/Digital Marketing Account Manager
Allegiance Retail Services
03.2017 - 06.2019
Bachelor of Arts - Advertising Communications
Fashion Institute of Technology
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