Summary
Overview
Work History
Education
Skills
Websites
Community Service
Timeline
Generic

Christie Welborn

Conway,SC

Summary

Proven track record of delivering President’s Club level results across industries including finance, consumer packaged goods, and health care. Known for building and revitalizing high-performing teams, forging strategic partnerships, and exceeding aggressive growth targets in complex, competitive markets. A collaborative leader with 25+ years of success in national account management, new business development, and transformational team leadership.


Overview

32
32
years of professional experience

Work History

Local Market Leader

Capital One
01.2022 - Current
  • Recruited from outside the industry by former GlaxoSmithKline colleague to backfill her Market Vice President position in the Business Card & Payments division. Led 3 different teams in 3 different markets the first 3 years. Successfully coached each team to a results oriented winning culture.
  • 2022 ranked 4th nationally out of 15 leaders with 6 tenured RMs and 3 rookies all exceeding goal during my 1st year while learning the industry
  • 2023 ranked 1st nationally out of 15 leaders in new Acquisitions channel, President’s Club Winner, delivering $154M revenue, 154% to goal
  • 2024 ranked 1st nationally out of 15 leaders, consecutive President’s Club Winner, delivering $272M revenue, 132% to goal
  • 2025 delivered $134M YTD with 4 tenured and 3 rookie RMs, 156% to goal
  • DIB East Region Champion
  • Co-led East Region Leadership Council
  • Led strategic initiatives including Inc5000 event, national Level-Up training, and cross functional partner integrations
  • Leadership Growth Mindset award

Director National Accounts

Proud Source Water
02.2021 - 12.2021
  • Recruited by headhunter to help Proud Source continue to grow as they were in their 5th year as a start-up in a very competitive market going up against large players. Spearheaded growth initiatives resulting in record-breaking gross revenue of $20MM in 2021 up from $9.8MM by leveraging extensive industry connections and strategic partnerships.
  • Collaborated with PepsiCo’s Senior Leadership team as customers to develop launch distribution plans, enhancing brand visibility and market penetration
  • Successfully negotiated key contracts with major distributors, increasing profitability and expanding market reach
  • Developed and executed strategies to secure new business with new clients including Peets Coffee (200 locations), Aramark including Capital Cafes across the country and in negotiations with airlines including Delta, Southwest and Singapore Airlines to match up with their sustainability goals resulting in substantial orders and on-going partnerships
  • Led initiatives to enhance employee engagement and professional development including the establishment of a mentor/mentee program

Sr. Director National Accounts-Foodservice

HINT, INC.
09.2019 - 02.2021
  • Hint was experiencing hyper-growth in retail channel for the last 2.5 years but still in “start-up” mode in many capacities so recruited and hired because of my knowledge of national accounts within the foodservice sector and strong relationships in the industry. Educated the brand and marketing team on the topic, resources, strategy, and need for foodservice channel including:
  • Drove strategic initiatives to penetrate the foodservice channel resulting in significant partnerships and contract renewals with major clients like Compass Group, Aramark, and national restaurant chains.
  • Developed training programs and resources to equip the field sales team with essential tools for success, fostering a culture of high performance including equipment sales trackers
  • Innovatively addressed the challenges posed by the Covid-19 pandemic, receiving positive feedback from clients for creative solutions and partnership strength

Director of National Accounts

MONSTER ENERGY COMPANY
03.2015 - 09.2019
  • Recruited and hired because of my knowledge of foodservice industry and non-commercial customer which was new to company. Worked with SLT, brand teams, marketing managers, and our field teams to help them understand the Compass/Canteen customer and POS/marketing/strategies needed that work best in the foodservice environment. Trained and recruited new hires and regional managers.
  • 2019 delivered 2.3MM cases, growing Compass to 8th largest customer and 3rd largest in incremental volume
  • Nominated and selected 2019 inaugural BeastMode leadership class (only 20 chosen across the company)
  • Launched first ever Chef’s Competition with largest Compass food sector using beverage as ingredient, 86 entries in 4 weeks
  • Finished 2018 strong with 1.7MM cases, +42%, Compass now 9th overall top customer behind Costco and just passing Quick Trip
  • Delivered 1.3MM cases, in 2017, +21%, 46% of overall FSOP volume & 71% of volume growth for FSOP channel
  • MEC only has 12 national account 1 million+ case customers and I achieved it in 2nd year with Compass Group passing large store accounts like Albertson’s/Safeway and Target becoming the 5th largest customer in the large store/emerging channel division
  • Delivered 1.09MM+ cases in 2016, +49%, delivering more cases than all other FSOP customers combined
  • Delivered 756,000+ cases in 2015, +64%, incremental $7.4million in revenue during first year launch
  • Served on new Mentor/Mentee program last 2 years resulting in helping a sales analyst develop into a Regional Operations Manager
  • 2016 National BEAST award and Monster Maven Im case award
  • Analyzed market trends to identify opportunities for new product launches and account expansion.
  • Implemented training programs for sales teams, improving product knowledge and account management skills.

Senior National Account Sales Manager – New Business Beverages

PEPSICO FOODSERVICE
01.2014 - 03.2015
  • Team mission was to drive a balance of profit and national share growth at the expense of competition. This included owning the development and execution of the Annual Operating Plan, sales approach and International expansion to address key points of difference between PepsiCo and its largest competitor.
  • Demonstrated leadership through leading pitches to Fast 50 (Fastest Growing Casual Dine Restaurants) with their C - Suite personnel, leading cross functional team of marketing, operations, finance & sales
  • Won Jet’s Pizza (PepsiCo beverages and Frito Lay) in more than 350 franchises throughout eighteen states in 2014
  • Developed many tests and messaging for Hurricane Grill & Wings for 6 months which helped lead to win
  • Created testimonial letters and display boards from new and existing customers
  • Selected for first INSPIRE future leader program

National Account Sales Manager – New Business Foods

PEPSICO FOODSERVICE
03.2011 - 12.2013
  • Sold all PepsiCo foods portfolio (Frito Lay, Quaker Oats, Tropicana, Izze, Naked Juice, and Sabra) to national restaurant and specialty customers to gain new business. Developed the strategy, targets, and gained external and internal alignment to close the business. This was accomplished by spending time understanding customer needs, identifying solutions, collaborating and building consensus internally.
  • Delivered $1MM in incremental foods volume, 2013
  • Developed and launched juice kit 2013, Q2 2013 Platinum Award
  • Identified Cracker Barrel as an untapped customer target which led to 2-year oatmeal contract, 2013
  • Created the strategy, developed sales materials and launched Kids Meal Kit solution May 2012. Conducted webinars to educate the sales team on how to use this solution including teams in Canada and China
  • 2012 Platinum Award for Leadership, REAL Award Q4 2011 winner – peer nominated
  • Helped Hobby Lobby develop their check-out lane snack section with Frito Lay & Quaker products 2011, expanding the product line in 2012 & 2013
  • PepsiCo’s Grow with Water Initiative semi-finalist (out of 160+ international entries), 2011 & 2013
  • Sold Quaker Chewy bars to Delta Airlines & Sabra to American Airlines

National Account Sales Manager (Southeast/Central)

PEPSICO FOODSERVICE
10.2007 - 03.2011
  • Manage national account customer (Sodexo, a $160mm/year PepsiCo customer) in 15 state territory to develop ways to implement the PepsiCo contractual agreement and help grow revenue for these accounts. Worked with Sodexo VPs/DMs/GMs/Mkt and PepsiCo Zone Responsible for selling all lines of PepsiCo products to include: Pepsi, Frito Lay, Quaker, Tropicana, Gatorade, Sabra, Naked Juice, Izze, and Sabra brands.
  • PepsiCo products to include: Pepsi, Frito Lay, Quaker Oats, Tropicana, Izze, Naked Juice, Sabra, Naked Juice, Izze, and Sabra brands.
  • 2011 Ring of Honor Winner, top 1% of sales force recognized
  • PepsiCo team won Sodexo’s 2010 Vendor of the Year award
  • Led in creating & implementing CATMAN initiatives and training the field teams across the country

Senior Therapeutic Specialist

GLAXOSMITHKLINE
07.2007 - 10.2007
  • Sold cardiovascular products (Coreg CR & Avandia family) into specialty offices including: Endocrinologists, Cardiologists, and Nephrologists. Also responsible for calling on the Medical University of South Carolina and all other area hospitals to ensure products are on-formulary or written for discharge patients. Demonstrated advanced knowledge of GSK products, competitor products, and promotional strategies and objectives. Worked collectively with 10 other reps in arranging speakers, displays, and special programs.

Pharmaceutical Sales Penn Rap

GLAXOSMITHKLINE
10.2003 - 06.2007
  • Responsible for selling pharmaceutical products in a team environment to over 400 physicians and other prescribers on an on-going basis while growing each product category on a quarterly basis. Developed creative sales strategies to reach "hard-to-see" doctors and perform total office calls to help ensure refill orders are made and formulary advantages are conveyed to all appropriate staff members. Trained in selling Avandia, Avandamet, Avandaryl, Levitra, Paxil CR, Avodart and Requip RLS.
  • 2005 Diamond Tier Winner (National rank 21 out of 636, #2 region in country)
  • 2006 Ruby Tier Winner (National rank 41 out of 592, Encore Award)
  • 2005-2006 Avandia District Product Champion
  • Won Paxil CR Relaunch Bonus and CEO Bonus 2005
  • Took lead in working with PDI and Schering co-promote partners to ensure proper messaging, routing and sales strategies were implemented
  • Planned and executed 17 speaker programs and 4 1-on1 dinners in 2005, and developed 3 Levitra speakers
  • Selected as 2006 RVP Advisory Board Member
  • Selected to “field test” new Levitra sales aid 2007, only 16 reps chosen throughout the country
  • Selected to serve on Avandia selling materials advisory board – only 6 selected throughout the country
  • Selected as Field Sales Trainer for 2006-2007

Key Account Manager

QUAKER OATS COMPANY
10.1999 - 07.2002
  • Responsible for establishing relationships with high volume accounts within a 3-state territory.
  • Obtained 76 new accounts for region by May 2001
  • Trained 3 new hires
  • Served as interim National Account Manager calling on ARAMARK headquarters
  • Called on military accounts (Fort Bragg, Cherry Point)
  • Top 10 Sales Rep Award winner 3 out of 4 quarters
  • Ranked as top 3rd sales rep within a 15-state region for 2000
  • Won national PGA contest in 2000
  • Obtained a customer testimonial that was used on national sell sheets
  • Sold 167 new sites within first year (goal was 120)

Interim Retail Director

ARAMARK CORPORATION
06.1999 - 10.1999
  • Managed all aspects of the marketing department for a $20 million operation with 23 locations. Devised and implemented programs to increase customer satisfaction and increase sales. Trained 30 managers and 300 employees on marketing techniques and customer service skills. Coordinated all fundraising/donation efforts for our department.
  • Contributed to a $4 million sales growth in a 3-year period, ARAMARK was losing money previous 3 years
  • 10 articles published in national trade magazines from press releases I submitted
  • 2nd Place in National Restaurant Association’s “Great Menu Contest”
  • Won 3 awards for NACUFS’s nationwide college foodservice contest
  • Served as interim Retail Director responsible for managers of 13 retail cash operations for 9 months in addition to my marketing responsibilities
  • Helped retain ARAMARK contract for new 10-year management agreement

Director of Catering and Marketing

Wake Forest University
05.1993 - 06.1996
  • In addition to marketing responsibilities, planned and executed catering including VIP events at the university president’s home, weddings, and large events like graduation. Supervised 4 full-time and 20 part-time employees.
  • Obtained $50,000 President’s Club event
  • Grew sales from $700,000 to $1,000,000 in first year
  • Won 1st Place Award for Mark of Excellence contest
  • Worked with outside vendors (including Subway, USA Today, Kellogg’s, Pepsi, Frito Lay, etc.) on ways to grow sales in our retail locations and create fun events for students to remain on campus to eat
  • In addition to marketing role, served as cafeteria manager and helped at big catering events weekly which led to operations experience and gained credibility for marketing since understood all facets of the business

Education

Bachelor of Science - Marketing

Clemson University
Clemson, South Carolina
05.1993

Skills

  • Revenue & Impact Growth
  • Team & Culture Building
  • Mission Aligned Leadership
  • Corporate Partnerships
  • DIB Champion
  • Strategic Planning
  • Recruitment & Hiring
  • Stakeholder Engagement
  • Consultative Selling

Community Service

  • Conway Middle School Improvement Council, President, Conway, SC, 2024-2025
  • Come Go with Us Ministries, Mission Volunteer, Zambia, 2023, 2025
  • HUD-funded Public Housing, Volunteer, Conway, SC, 2011-2012

Timeline

Local Market Leader

Capital One
01.2022 - Current

Director National Accounts

Proud Source Water
02.2021 - 12.2021

Sr. Director National Accounts-Foodservice

HINT, INC.
09.2019 - 02.2021

Director of National Accounts

MONSTER ENERGY COMPANY
03.2015 - 09.2019

Senior National Account Sales Manager – New Business Beverages

PEPSICO FOODSERVICE
01.2014 - 03.2015

National Account Sales Manager – New Business Foods

PEPSICO FOODSERVICE
03.2011 - 12.2013

National Account Sales Manager (Southeast/Central)

PEPSICO FOODSERVICE
10.2007 - 03.2011

Senior Therapeutic Specialist

GLAXOSMITHKLINE
07.2007 - 10.2007

Pharmaceutical Sales Penn Rap

GLAXOSMITHKLINE
10.2003 - 06.2007

Key Account Manager

QUAKER OATS COMPANY
10.1999 - 07.2002

Interim Retail Director

ARAMARK CORPORATION
06.1999 - 10.1999

Director of Catering and Marketing

Wake Forest University
05.1993 - 06.1996

Bachelor of Science - Marketing

Clemson University

Similar Profiles

CREATE PROFILE