Christie Wood

• Hired to start and lead V&S's Open Strategy capability, solving brands' stickiest problems using consumer and expert insights
• Recruited and managed a team of employees and freelancers that could be tapped as dictated by project needs
• Led new business outreach efforts to share the strategy capability with potential clients and design projects that met their needs
• Brought in over $600K in incremental revenue via new clients and projects across strategy and advertising
• Built long term relationships with major brands including Pfizer, Dove, Jarden, and Noosa
• Helped refine new project scoping and staffing process to improve profitability and efficiency
• Led agency PR efforts, working closely with a NYC-based PR firm to identify and capitalize on relevant opportunities for potential exposure.

CULINARY STRATEGY

• Led culinary innovation and trend reporting, with a particular emphasis on the natural and organic sector and 'better for you' innovations
• Developed and authored an annual 'Top 10 Trends in the Natural and Organic Space' report, which received national press (Wall Street Journal, NPR, GMA SmartBrief and over 51MM impressions)
• Covered full food event circuit including Expos East and West, Fancy Food Show, PMA, etc.
• Contributed to numerous category positioning projects, identifying unique territories and tones of voice for brands within a given sector
• Provided culinary, nutrition, and category expertise on new product innovations
• Initiated an annual series of 'Food Revolution' events featuring educational seminars with nationally acclaimed speakers to keep SRG smart on current issues in the food industry
• Assembled a panel of experts across multiple sectors of the food and wellness industries to serve as an advisory board and be on call for expert interviews and project collaboration
• Developed new intellectual properties to use with current clients and leverage for new business
• Frequently deployed on PR efforts, representing SRG, speaking to press.

ACCOUNT & BRAND MANAGEMENT

• Led teams for NatureSweet Tomatoes, Law Estate Wines, Storck candies, Schwan's Home Service, PUR water filtration, Snowshoe Ski Resort, the USA Pro Cycling Challenge, the Boulder CVB, and multiple new business pitches
• Brought in $300K in incremental revenue on a single account in 2013 - 2014 by initiating the relationship and identifying multiple project opportunities
• Doubled agency revenue on a ski resort account from 2012 - 2013 (From $175K - $350K) Reversed a pattern of decreasing annual retainer on a CPG account, increasing revenue by 50% from 2011 - 2012
• Led accounts of all sizes, from $150K to $1MM+ in professional fee

• Worked on Old Navy, Gap, and Volkswagen national campaigns, many new business pitches
• Oversaw day-to-day account management, client service, budget, and schedule management
• Led big budget productions on television, digital, print, radio, and out-of-home advertising
• Managed national and international events and sponsorships (auto shows, major marathons).

• Worked on multiple national accounts including Goodyear, Dunlop, and GlaxoSmithKline
• Managed production, budgets, timelines, implementation and results measurement/analysis of TV, print, radio, OOH and online advertising
• TV documentary project ('Reality Quitting') for GSK smoking cessation brands received national recognition, New York Times article
• Assisted Brand Promotions team in event and promotional design and PR efforts
• Internship Program Manager - lead internship committee in recruiting, interviewing, selecting interns
• Led competitive research