CHRISTIE TRAPP
Livingston,Montana
Summary
Highly skilled marketing communications professional with over two decades of experience navigating the complex landscapes of the healthcare, semiconductor, and non-profit sectors. Expertise in strategic planning, content development, B2C and B2B marketing, and recruitment marketing. Thrives in fast-paced, collaborative environments at all levels, including C-suite. Adept at adapting to diverse industry challenges. Recent experience in a hybrid work model has honed ability to seamlessly blend remote and in-office workstyles. Eager to leverage skills and experience in a new sector to contribute to a dynamic and innovative team.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Animal Caretaker
Howlers Inn B&B and Wolf Sanctuary
07.2022 - Current
- Assist with the preparation of meals for captive-born grey wolves and Alaskan tundra wolf, ensuring dietary needs are met according to established guidelines
- Participate in the feeding process, monitoring each wolf's intake
- Engage in socialization activities with the wolves to promote their well-being and enhance their comfort with human interaction
Marketing and Communications Manager
Barrett Hospital & HealthCare
10.2017 - Current
- Design new logo with tagline, and analyze standards to support experience, image, and objective of the brand
- Spearhead evaluation, generation, and optimization of effectively branded and texted material across social media, digital media, and print with a key focus on forging strategic alliance, influencing healthcare professionals, and driving patient behavior change
- Ensure marketing messages in materials to promote the introduction of providers and new health services in collaboration with the executive team
- Oversee external agency team to create high-level patient-obsessed marketing content
- Formalize analytical strategies for all digital media platforms and channels to track performance, efficiency, and consequence
- Manage website graphic design, layout, photography, copy and content development with a key focus on being SEO-friendly
- Formulate and implement a social media strategy of utilizing media to highlight healthcare service offerings to enhance outreach and effect of communication/messages
- Construct high-quality press releases leading to various front page news articles, television coverage, and Wall Street Journal coverage to raise awareness related to health topics or issues
- Plan and execute a 100-Year Anniversary community social event attracting 600 attendees
Education
Biology Pre-Medicine -
Stephen F Austin State University
Nacogdoches, TXSkills
- Shaping Brand Perception
- Reputation Management
- Website Content and Creation
- Digital Marketing
- SEO
- SEM
- Engaging Press Releases
- Public Relations
Certification
Trained In LEAN Thinking and Practice: Lean Manager Course
Awards
- Community Benefit Report - Merit Award, Healthcare Advertising Awards, 06/01/23, Merit Healthcare Advertising Award. Over 4,300 entries were received, making the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
- Lynne Evans Risk Professional Service Award, Montana Society of Health Care Risk Management, 06/01/23, Ghost authored a nomination for the Lynne Evans Risk Professional Service Award, which was awarded.
- Trustee of the Year Award, Montana Hospital Association, 08/01/22, Ghost authored a nomination for the 2022 Trustee of the Year Award, which was awarded.
- Website Redesign- ASTER Silver Award, Aster, 05/01/19, The Aster Award is an elite national award recognizing healthcare marketing professionals for outstanding excellence in advertising.
Timeline
Animal Caretaker
Howlers Inn B&B and Wolf Sanctuary
07.2022 - Current
Marketing and Communications Manager
Barrett Hospital & HealthCare
10.2017 - Current
Biology Pre-Medicine -
Stephen F Austin State University
Trained In LEAN Thinking and Practice: Lean Manager Course
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