Christin Jeffers
Windsor,CO
Summary
Strategic and collaborative communications and marketing leader with 15+ years of experience, and more than 10 years supporting B2B SaaS organizations. Proven success in managing cross-functional marketing campaigns, leading stakeholder engagement strategies, and executing communications initiatives that elevate brand reputation and public awareness. Expert at project management, strategic communications guidance, content creation and amplification, and external outreach.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
18
18
years of professional experience
Work History
Senior Communications Lead
National Laboratory of the Rockies (NLR), Formerly NREL
09.2025 - Current
- Advise U.S. Department of Energy (DOE) clients on communications and messaging strategy.
- Lead strategic collaboration to deliver high-impact communications materials that engage stakeholders, educate the public, and increase awareness.
- Championed and facilitated a working group to adapt messaging for the Joint Office of Energy and Transportation’s (Joint Office’s) new priorities.
- Consult clients on PowerPoint presentations for high-priority briefings with DOE leadership.
- Resource.
- Mobilize website audit and strategy to quickly and effectively update messaging.
- Translate highly technical and scientific content into communications outreach materials that engage a broad range of audiences.
- Recommend priority areas for communications based on data from quarterly reporting.
- Implement high-visibility reports that demonstrate NLR’s impact on DOE-funded work.
- Manage $500K annual communications budget to raise audience awareness, strengthen stakeholder outreach, and execute brand strategy.
- Identify new project opportunities for NLR communications service staff, including securing funding for a $30,000 case study project.
Communications Project Lead
National Laboratory of the Rockies (NLR), formerly NREL
05.2023 - 09.2025
- Led strategic communications planning and execution for the Joint Office.
- Positioned as an expert resource for scoping, managing, and delivering complex communications projects.
- Mentored junior team members to support professional development and optimize team workflows.
- Received the Chairman’s Award for Exceptional Performance for work with the Joint Office.
- Planned and executed multi-channel outreach campaigns, resulting in a 40% increase in website traffic.
- Collaborated with government partners, industry stakeholders, and national laboratory teams to accomplish strategic communications objectives.
- Spearheaded partner promotion packages to amplify campaign reach and increase Joint Office awareness.
Account Content Manager
Catapult PR-IR
08.2016 - 04.2023
- Developed thought leadership and public relations strategies for technology clients, primarily B2B SaaS companies.
- Provided live social media posting support at industry events, such as DevOps Enterprise Summit and DevOps Institute SKILup Days.
- Doubled client media mentions in one year, improving their Share of Voice ranking from third against top five competitors to first.
- Led ghostwriting for a series of contributed articles in The Enterpriser’s Project and DevOps Digest to promote DevOps Institute SKILup Days.
- Spearheaded Catapult’s marketing strategy and content calendar for business development, increasing leads by 30%.
- Produced ghostwritten materials, including white papers, long-form articles, blogs, presentations, web copy, and social content.
- Collaborated with client subject matter experts and marketing team to orchestrate cross-functional product launches that increased reach among key audiences and established clients as leaders in their categories.
- Conducted an SEO keyword project, reducing bounce rates by an average of 10% and improving Google rankings across the site.
- Leveraged AI tools for idea generation and outlines to streamline the content development process.
Digital Marketing Specialist
PSA Security Network
03.2015 - 07.2016
- Initiated social media strategy, increasing engagement by over 38%.
- Executed digital marketing campaigns across email, blog, and social media channels with engagement rates consistently higher than industry benchmarks.
- Produced quarterly performance reports to guide data-driven marketing strategies and raise visibility of marketing team accomplishments to top company leadership.
- Briefed the executive team on marketing results quarterly and secured buy-in for new approaches to increase engagement and amplify reach.
- Spearheaded blog and developed an editorial calendar for regular posting.
- Implemented marketing automation tools, such as HubSpot, to streamline and automate repetitive marketing tasks.
Digital Marketing Specialist
ACTIVE Network
09.2013 - 03.2015
- Developed copy for multi-channel marketing campaigns to increase brand visibility and audience engagement.
- Partnered with the National Forest Service, Bureau of Land Management, and United States Forest Service clients to develop and execute strategic marketing strategies to encourage recreation on public lands.
- Created customer success stories that strengthened brand credibility and supported lead-generation and retention efforts.
- Streamlined and managed web content update workflows through JIRA, improving visibility and on-time completion.
- Conducted performance analysis with Google Analytics to inform content strategies and improve user experience.
Account Executive
Catapult PR-IR
12.2010 - 08.2013
- Led multiple B2B technology accounts.
- Developed and executed strategic promotion plans for product launches to increase awareness and drive traffic to client websites.
- Wrote press releases, case studies, and long-form content to elevate brand awareness.
- Coordinated analyst briefings to improve client visibility within their industries.
- Collaborated with cross-functional client teams to execute strategic public relations tactics.
Account Coordinator
Catapult PR-IR
01.2008 - 12.2010
- Facilitated interviews, award submissions, and media coverage for multiple B2B technology clients.
- Oversaw the end-to-end management and submission of 70+ speaking proposals annually, securing more than 50 speaking opportunities for a client.
- Placed articles in industry trade publications to amplify client thought leadership.
- Monitored media coverage and translated findings into actionable insights for annual reports.
Education
Bachelor of Arts - Journalism
Colorado State University
Fort Collins, COAccomplishments
Chairman's Award for Exceptional Performance for communications work with the Joint Office.
Timeline
Senior Communications Lead
National Laboratory of the Rockies (NLR), Formerly NREL
09.2025 - Current
Communications Project Lead
National Laboratory of the Rockies (NLR), formerly NREL
05.2023 - 09.2025
Account Content Manager
Catapult PR-IR
08.2016 - 04.2023
Digital Marketing Specialist
PSA Security Network
03.2015 - 07.2016
Digital Marketing Specialist
ACTIVE Network
09.2013 - 03.2015
Account Executive
Catapult PR-IR
12.2010 - 08.2013
Account Coordinator
Catapult PR-IR
01.2008 - 12.2010
Bachelor of Arts - Journalism
Colorado State University