Designed and optimized custom objects, fields, record types, page layouts, validation rules, and list views to support evolving business needs.
- Administered and maintained Salesforce environment including users, roles, profiles, permission sets, and security architecture.
- Built and maintained reports and dashboards for sales, operations, and leadership teams to support data-driven decision making.
- Implemented and maintained Salesforce Flow automation to streamline business processes and reduce manual effort.
- Managed end-to-end data operations, including data imports, exports, cleansing, deduplication, and migration using Data Loader.
- Collaborated with stakeholders to gather requirements and translate business needs into scalable Salesforce solutions.
- Supported user onboarding, training, and ongoing system adoption across multiple departments.
- Provided Tier 2 support for Salesforce issues, troubleshooting system errors and user access problems.
- Performed system testing, regression testing, and user acceptance testing (UAT) for Salesforce enhancements and releases.
- Supported integration between Salesforce and third-party tools (marketing, finance, or service platforms).
- Maintained data integrity through regular audits, validation rules, and governance practices.
- Assisted in release management, sandbox testing, and production deployments.
- Developed and maintained documentation, SOPs, and training materials for end users and internal teams.
- Worked closely with developers and senior admins on complex configurations and enhancements.