Overview
Work History
Timeline
Generic

Christin Veach Dixon

Operations Leader
Round Rock,TX

Overview

4
4
years of professional experience

Work History

AVP → VP, Marketing Operations & Planning Manager

Valley National Bank
10.2022 - 05.2025
  • Consolidated 70+ workflows into 10 standardized models, reducing bottlenecks and campaign turnaround time by 30%.
  • Oversaw $18M+ annual marketing budget, including $8M advertising; implemented forecasting/reporting for transparency.
  • Drove 15–20% savings through vendor negotiations and SKU consolidation.
  • Led cross-functional adoption of new marketing platforms and reporting systems.
  • Built senior-level decks and dashboards to inform campaign performance and leadership decisions.

Business Operations Manager -> Program Operations Manager

Spruce
03.2021 - 10.2022
  • Implemented Jira Work Management and Service Desk to increase visibility, streamline intake, and align execution to OKRs.
  • Built and maintained team workspaces and knowledge bases to support operational efficiency and collaboration.
  • Drove cross-functional initiatives to evaluate tools and systems, leading to improved alignment and scalable processes.
  • Launched internal change management efforts and communications to support product releases and tech shifts.
  • Partnered with leadership on high-priority projects spanning platform adoption, team enablement, and efficiency gains.

Timeline

AVP → VP, Marketing Operations & Planning Manager

Valley National Bank
10.2022 - 05.2025

Business Operations Manager -> Program Operations Manager

Spruce
03.2021 - 10.2022

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Christin Veach DixonOperations Leader