Christin Veach Dixon
Operations Leader
Round Rock,TX
Overview
4
4
years of professional experience
Work History
AVP → VP, Marketing Operations & Planning Manager
Valley National Bank
Austin, TX
10.2022 - 05.2025
- Consolidated 70+ workflows into 10 standardized models, reducing bottlenecks and campaign turnaround time by 30%.
- Oversaw $18M+ annual marketing budget, including $8M advertising; implemented forecasting/reporting for transparency.
- Drove 15–20% savings through vendor negotiations and SKU consolidation.
- Led cross-functional adoption of new marketing platforms and reporting systems.
- Built senior-level decks and dashboards to inform campaign performance and leadership decisions.
Business Operations Manager -> Program Operations Manager
Spruce
Austin, TX
03.2021 - 10.2022
- Implemented Jira Work Management and Service Desk to increase visibility, streamline intake, and align execution to OKRs.
- Built and maintained team workspaces and knowledge bases to support operational efficiency and collaboration.
- Drove cross-functional initiatives to evaluate tools and systems, leading to improved alignment and scalable processes.
- Launched internal change management efforts and communications to support product releases and tech shifts.
- Partnered with leadership on high-priority projects spanning platform adoption, team enablement, and efficiency gains.
Timeline
AVP → VP, Marketing Operations & Planning Manager
Valley National Bank
10.2022 - 05.2025
Business Operations Manager -> Program Operations Manager
Spruce
03.2021 - 10.2022