CHRISTINA-ANTE WOODSON
Marketing Management Brand Development
Leander,TX
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.: Data Analysis/Consumer Engagement Innovative Market Manager experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities. Talented Business Development Representative offering 15 years' experience in sales. Decisive, adaptable and resourceful problem solver with persuasive communication style. Skilled Business Development leader offering 10 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Business Development Representative
Anheuser-Busch
Austin, TX
11.2020 - Current
- Utilize and understand category specific insights, knowledge, and strategy to drive Anheuser-Busch Beyond Beer priorities at retail. Managed needs of more than 270 customers at once using strong prioritization and multitasking abilities
- Increase shelf space and positioning in accounts for Anheuser-Busch products
- Attend sales meetings to discuss sales issues, competitive activities, and opportunities to maximize sales efforts
- Represent Anheuser-Busch through promotions and company events
- Deliver territory volume, share, distribution, and margin contribution targets by total territory, sales channel and brand within specific geography through leveraging commercial resources (brands, programs, systems, etc.)
- Build strong business relationships with key customers and consumer groups, improving customer satisfaction by uncovering, addressing, and servicing customer needs
- Use customer data and analytical capacity to identify business opportunities in account (i.e
- Products that are selling faster) and develop tactics to capture these opportunities to retailer increasing Anheuser-Busch product sales, examples:
- Sell-in new placements and displays
- Increase shelf space and position for A-B products
- Introduce new brands and packages
- Execute changes in price points (within policy) to increase A-B and retailer sales and profitability
- Sell in of price increase strategies
- Plan and execute consumer programming and sales standards ensuring execution excellence of trade execution and POC product placement and assortment, examples:
- Distribution SKUs targets
- Consistent pricing information available to customers (price-tags)
- Accurate signage and trade marketing material
- Ensure proper product/quality freshness and packaging standards in retail
- Identify and leverage business opportunities in current account base (i.e
- New products, activation activities, etc.) and with non-buy accounts (i.e
- New customers)
- Attend sales/team meetings along with daily interaction with manager to discuss sales issues, competitive activities, and opportunities to maximize sales efforts
- Execution of call cycle and administrative duties (routine management)
- Manage account level POCM requests that drive AB and retailer sales and profitability
Territory Manager
Mosaic Sales Solutions
Austin, TX
09.2018 - 02.2021
- Engaged consumer to try out new product lines through consumer events and Retail Ambassador Training
- Manage portfolio of 57 retail accounts from Waco to San Antonio
- Manage Marketing budget while responsibly boosting sales through fulfilling request of corporate big box stores
- Established successful account relationships by building rapport and maintaining consistent communication.
- Evaluated production levels, quality standards and maintenance actions to identify and address operational problems and maintain targets.
- Generated continuous customer referrals by delivering exceptional sales support, sustaining consistent revenue and improving San Antonio and Austin area-care market share.
Market Manager/Event Manager
GMR Marketing - Global Headquarters
Austin, TX
01.2015 - 03.2020
- Networked in market to build partnerships and connections with prospects.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- For SXSW- 5000 surveyed interactions over 9 days
- Contracted 22 event venues in 30 days, conducive to program goals
- Arranged travel, schedule and training of 30+ out of market staff
- Supervised all POS inventory-prompting less then 1% Shrinkage
- Managed team scheduling and coordinated appointments between sales teams and prospects.
- Qualified and handed off prospects ready for next steps in sales process.
- Traveled to customer sites to demonstrate products, answer questions and close contracts.
- Serviced accounts regularly to effectively upsell and cross-sell core and peripheral products.
- Coached sales team members in effective selling strategies and closing techniques.
- Made strategic and successful decisions by documenting and tracking sales activities with Metrixweb.
- Made strategic and successful decisions by documenting and tracking sales activities with Sharepoint.
- Made strategic and successful decisions by documenting and tracking sales activities with iDig.
- Directed work of 50 sales professionals at multiple offices across Houston, San Antonio and Austin.
Lead Dog Marketing Local Recruitment Coordinator
Houston, TX
02.2016 - 12.2016
- Sold in and Scheduled Accounts for on sight branding
- Staffed and oversaw production of events on sight
- Worked consistently to relay presence of top selling whiskey in branding and consumer knowledge
- Effectively lead to sales of brand in Houston market and surrounding area
- Saved 34% trade spend budget by implementing cost-saving initiatives that addressed long-standing problems
- Demonstrated respect, friendliness and willingness to help wherever needed
Market Manager
MKTG
Houston, TX
02.2012 - 12.2014
- Logistically streamlined inventory items for multiple brands
- Contracted event venues, conducive to program goals
- Hired and trained field representatives on ongoing basis
- Increased interaction volume in Houston market while staying under budget by 12%
- Consistently traveled to provide market coverage and training with in region
- Networked in market to build partnerships and connections with prospects.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Made strategic and successful decisions by documenting and tracking sales activities with Sharepont.
- Traveled to customer sites to demonstrate products, answer questions and close contracts.
- Achieved monthly sales targets consistently by pursuing new business.
- Maximized customer satisfaction by effectively coordinating service delivery for 5000+ participants across territory.
- Managed team scheduling and coordinated appointments between sales teams and prospects.
Marketing manager
Trumpet Mobile
Houston, TX
07.2007 - 08.2009
- Stores launching new pre-paid cellular service
- Merchandised displays, while educating Radio Shack employees about proper promotions
- Hired and trained field representatives and explained product line to assure sales increase and close
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Maintained complete database of files, contacts and project materials.
Regional Sales Manager
The Source Latino Magazine
Houston, TX
02.2008
- Evaluated costs against expected market price points and set structures to achieve profit targetsResponsible for over sight of 25 account executives
- Primary account proctor for Indy and Major label adverting
- Responsible for agency accounts leading to substation bottom line budget coverage.
Market Manager
Mobscenemusic.com
Houston, TX
10.2007
- Acquire contracts for online marketing engine to further promote bands, venues, and concerts
- Responsible for assuring the content was accurate and correct online
- Acted as the primary liaison between corporate and the client.
Market Lead
TEAM Enterprises Houston
Houston, TX
08.2009 - Current
- Sold in and Scheduled Accounts for on sight branding
- Staffed and oversaw the production of events on sight
- Worked consistently to relay the presence of top selling whiskey in branding and consumer knowledge
- Effectively lead to sales of brand in Houston market and surrounding area
Education
Bachelor of Arts - Broadcast Journalism/Television Arts
Columbia College Chicago
Chicago, IL 08.2002 - 05.2006
Skills
Product knowledge
Certification
TABC Certified
Cicerone Certified Beer Server
Certified 12/2020 with a 93%
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Business Development Representative
Anheuser-Busch
11.2020 - Current
Territory Manager
Mosaic Sales Solutions
09.2018 - 02.2021
Lead Dog Marketing Local Recruitment Coordinator
02.2016 - 12.2016
Market Manager/Event Manager
GMR Marketing - Global Headquarters
01.2015 - 03.2020
Market Manager
MKTG
02.2012 - 12.2014
Market Lead
TEAM Enterprises Houston
08.2009 - Current
Regional Sales Manager
The Source Latino Magazine
02.2008
Market Manager
Mobscenemusic.com
10.2007
Marketing manager
Trumpet Mobile
07.2007 - 08.2009
Bachelor of Arts - Broadcast Journalism/Television Arts
Columbia College Chicago
08.2002 - 05.2006
Similar Profiles
Tracy OwensTracy Owens
Machine Operation Technician at Anheuser-BuschMachine Operation Technician at Anheuser-Busch
Patrick VelascoPatrick Velasco
Truck Driver at Anheuser-BuschTruck Driver at Anheuser-Busch
Ashlee CaesarAshlee Caesar
SR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL at Anheuser-Busch, InBevSR. MARKETING MANAGER - PARTNERSHIPS & EXPERIENTIAL at Anheuser-Busch, InBev
John SalinasJohn Salinas
Material Handler at Anheuser-Busch InBevMaterial Handler at Anheuser-Busch InBev
Lexie GarciaLexie Garcia
Instructional Assistant at Leander ISDInstructional Assistant at Leander ISD