Christina Beahm
Summary
Dynamic Senior Merchandising Director driving proven results within the Sporting Goods and PPE industries. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience regulating policies and managing budget expenditures. Collaborates with management teams and stakeholders to uphold company vision. Dedicated to applying training, monitoring and morale building abilities to enhance employee engagement and boost performance.
Overview
32
32
years of professional experience
Work History
Senior Director- Global Product Portfolio Manager
Ansell Healthcare
01.2018 - Current
- Achieved portfolio goals by developing and implementing strategic plans and initiatives for $300m+ product portfolio
- Drove FY23 revenue growth by +23.5% through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
- Curated and executed go to market commercialization strategies including content plans supporting growth initiatives. New Product Sales exceeding growth targets.
- Enhanced internal communication channels, resulting in improved information flow and decision-making processes.
- Developed strong relationships with key industry partners fostering collaboration and mutual growth opportunities.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Increased employee satisfaction by creating a positive work environment with clear expectations and support systems in place.
- Championed continuous improvement initiatives to drive operational excellence within the organization. Worked closely with organizational leadership to guide operational strategy identifying gaps in capabilities and investment opportunities
VP, GMM, SVP
Academy Sports and Outdoors
01.2012 - 01.2016
- Operated merchant organization that delivered $2.6b in revenue
- Strategically grew sales by establishing core competencies and business acumen across merchant organization delivering 4-year CAGR of 9.6%
- Oversight included Apparel, Footwear and Sports Equipment divisions for 220 retail stores
- Elevated Soft Goods PVL penetration creating unique value proposition in sporting goods channel
- Increased PVL gross margins by implementing 'shrink to grow' philosophy reducing private label brands from approximately 70+ to 19 in the span of 4 years
- Fostered category leadership through branded partnerships
- Negotiating brand investments, cost terms, value-added services, and marketing support that were in line with corporate initiatives
- Created and launched integrated marketing plans across multiple channels and markets for consistent messaging and increased brand awareness
- Built and nurtured high-performance teams of 100+, recognized as a mentor, coach, and leader
- Promoted several senior directors into VP positions.
Divisional Merchandise Manager
Columbia Sportswear
01.2008 - 05.2012
- Created branded assortments from concept to commercialization across the globe delivering strong results in volume, revenue, and SKU productivity
- Incorporated manufacturing excellence into design to drive efficiencies and deliver gross margin targets
- Championed change management initiatives contributing to a more adaptive and agile division in response to market demands.
- Developed and tracked metrics to measure supplier performance and cost savings.
- Analyzed sales data regularly to identify opportunities for expansion or adjustments in strategy, optimizing overall business performance.
- Led cross-functional teams in executing seasonal merchandise plans, achieving revenue growth across multiple categories.
- Ensured market trends were represented in assortments on an ongoing basis via trend services, in market shopping, and reviewing third party data
- Conducted competitor analysis to inform strategic decisions on pricing, product mix, and promotions for increased market share.
- Developed strong vendor relationships through clear communication, negotiation, and collaboration to drive business success.
Senior Product Line Manager
Columbia Sportswear
03.2003 - 05.2006
- Increased product line profitability by implementing cost reduction strategies and streamlining processes.
- Drove innovation within the product line by identifying emerging trends in the industry and incorporating them into future designs.
- Managed cross-functional teams to ensure timely delivery of high-quality products.
- Collaborated with sales teams to develop targeted strategies for expanding market share within key segments.
Buyer/DMM/VP
Fred Meyer (a division of The Kroger Company)
01.2000 - 01.2003
- Led Women's Apparel and accessory categories achieving sales and margin plans through effective open-to-buy management and key item planning
- Set regional assortment plans and markdown cadence driving turnover and limiting markdowns
- Elevated shopping experience implement new visual experiences which lowered wall heights, improved lighting, revamped fixtures and recalibrated use of wall space
- Pioneered the launch of the first PVL program in juniors to hit key price points and trends in the market
- Partnered with store operations to develop and execute pricing strategy that reduced operation spend and increased end of season sell through.
Buyer/Assistant Buyer
May Company
01.1997 - 01.2000
Store Manager
Esprit de Corps
01.1994 - 01.1996
Department Manager /Trainee
Macy's California
01.1992 - 01.1994
Education
Accelerated Leadership Program for Executives -
Rice University
Bachelor of Science in Marketing and Management -
University of Oregon
Skills
- Strategic Planning
- Cross-functional Collaboration
- Budgeting and Forecasting
- Decision Making
- Team Building and Motivation
- Culture Transformation
- Collaborative Leadership
- Core Values Management
- Financial Analysis
- Leadership Development
- Data Analysis
- Project Management
- Process Improvement
- Business Planning
- Legal and Regulatory Compliance
- Story Pitching
Community Outreach
- Habitat for Humanity
- Houston Humane Society
- American Red Cross
- Houston Food Bank
Languages
Spanish
Limited Working
Timeline
Senior Director- Global Product Portfolio Manager
Ansell Healthcare
01.2018 - Current
VP, GMM, SVP
Academy Sports and Outdoors
01.2012 - 01.2016
Divisional Merchandise Manager
Columbia Sportswear
01.2008 - 05.2012
Senior Product Line Manager
Columbia Sportswear
03.2003 - 05.2006
Buyer/DMM/VP
Fred Meyer (a division of The Kroger Company)
01.2000 - 01.2003
Buyer/Assistant Buyer
May Company
01.1997 - 01.2000
Store Manager
Esprit de Corps
01.1994 - 01.1996
Department Manager /Trainee
Macy's California
01.1992 - 01.1994
Accelerated Leadership Program for Executives -
Rice University
Bachelor of Science in Marketing and Management -
University of Oregon
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