Christina Brady
Atlanta,GA
Summary
Extensive knowledge of the travel industry, with a comprehensive understanding of product planning, training, piloting, content management, research, and executing the application lifecycle. Adept at shaping and guiding merchandising strategies, particularly from a direct channel standpoint. Proven track record of successfully implementing project initiatives from inception to completion, consistently meeting deadlines and budgetary constraints, even within tight schedules. Skilled in prioritizing and addressing potential enhancements and defects through rigorous qualitative and quantitative testing methods. The ability to collaborate efficiently with cross-functional teams, including user testing, research, and UI/UX design, to ensure optimal product performance and user experience. 20+years of background experience bringing products from conception to production. Excellent technical knowledge and presentation skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Product Manager
iSeatz
New Orleans, LA
09.2021 - Current
- Initiated the implementation of innovative loyalty experience programs across all lines of business (LOB's), encompassing accommodations, car rentals, tours & activities, flights, etc.
- Led the development of "My Trips" initiative, enabling seamless itinerary management and cross-selling opportunities through all LOB's
- intensive integration of new content management system (CMS) with a focus on translations and microscopy content
- Collaborated with Architecture teams to establish a customer-facing error catalog, enhancing user experience and integrating seamlessly with the CMS
- Pioneered the integration of AWS Pinpoint for email configurations, including translations, for enhanced customer engagement
- Crafted comprehensive business cases for location services and APIs for multiple suppliers; including various room & rate type mapping, hotel IDs, ratings and reviews, emails, content management systems, and translations platforms
- Integrated Adobe Analytics for front-end tagging of the entire platform, ensuring robust data analytics across all LOB's
Digital Product Manager
Intercontinental Hotels Group
Atlanta, GA
03.2016 - 09.2021
- Responsible for the strategy and implementation for integrating revenue management systems and service layers into consumer-facing channels
- Collaborated with cross-functional teams including Brands, Pricing, Revenue Management, Hotel Content, and Loyalty to optimize experiences throughout the customer journey (with substantial user testing)
- Provided guidance on hotel content guidelines, stay preferences, selling techniques, with pricing strategies to enhance conversion rates and average order value
- Effectively communicated and influenced key stakeholders to transform merchandising strategy for direct booking channels to meet business requirements
- Critical role as Product Manager in the ART (booking value stream) for over 2 years, identifying features and initiatives for upcoming Program Increments
- Analyzed and prioritized backlogs, refinements, feature implementations, while communicating roadmaps effectively
Product Manager, B2B
Starwood Hotels & Resorts Worldwide
White Plains, NY
01.2009 - 09.2016
- Enhanced web conversion rates through strategic product direction for various global solutions catering to Starwood customers, with a particular emphasis on Groups and Meetings business
- Pioneered and managed the industry's first “Online Master Bill”, streamlining billing processes
- Responsible for the implementation of the first PCI Compliant system for online payment scheduling, ensuring data security
- Oversaw 7 global applications, including budgeting, requirements gathering, and user acceptance testing, resulting in the successful execution of six website redesigns (UI Designs) for customer-facing tools
- Developed and maintained comprehensive business and functional requirements in collaboration with technical teams and clients
- Collaborated closely with external vendors such as Passkey, GDS, Travel Planners, Aeroplan, Expedia, and Newmarket
- Served as a subject matter expert for the Meetings segment, collaborating with various company initiatives.
Product Manager
Starwood Hotels & Resorts Worldwide
White Plains, NY
01.2006 - 01.2009
- Provided ownership for 4 dynamic global products while implementing the very first direct connect interface
- Responsible for all product features, deployments, user testing, training, marketing, and support for all group related solutions
- Increased product adoption by 1000 properties and grew daily revenue to over 2 million dollars
- Implemented the first direct connect product of an automated interface to allow loyalty members to redeem airline frequent flier miles for hotel stays, leading to 6 million dollars yearly in revenue uplift
- Creations of an online tool to book function space/food & beverage, audio visual, etc.
- Registration List comparison tool to show in-block versus out-of-block revenue
- Group Rooming List upload tool that maintained 400 million dollars yearly in group room revenue.
Senior Training & Installation Specialist
Galaxy Hotel Systems, LLC
White Plains, NY
03.2003 - 01.2006
- Responsible for the implementation of Property Management Systems while establishing hotel data, maintaining customer relations, and employing conversion preparation for both new installations and transitioned hotels
- Completion of reservation activation days, training of loyalty program and two-way interfaces
- Developed and maintained training/educational materials.
Education
Associate's Degree - Business
American International University
Skills
- Hospitality IT / PMS Systems
- SAFe Agile Methodologies
- User Experience
- Training and Development
- Vendor Management
- Hotel Operations
- Change Management
- Content Management
Certification
- SAFe Agile Certified
- Certified Six Sigma Green Belt
- Certified IPS / Fidelio Trainer
- Certified Leading Starwood (Leadership program)
- Certified Galaxy Hotel System Trainer
- Innovative Solution Award
- Gold Star Excellence Award
Personal Information
http://www.linkedin.com/in/christinabrady
Timeline
Product Manager
iSeatz
09.2021 - Current
Digital Product Manager
Intercontinental Hotels Group
03.2016 - 09.2021
Product Manager, B2B
Starwood Hotels & Resorts Worldwide
01.2009 - 09.2016
Product Manager
Starwood Hotels & Resorts Worldwide
01.2006 - 01.2009
Senior Training & Installation Specialist
Galaxy Hotel Systems, LLC
03.2003 - 01.2006
Associate's Degree - Business
American International University
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