Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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CHRISTINA BUTKIEWICUS

Boston,ME

Summary

Experienced in spearheading comprehensive strategies for major global events like COP26, CERAWeek, and the World Economic Forum, catering to diverse audience sizes ranging from intimate round tables to large-scale conferences. Proven track record as a marketing strategist collaborating with global business leaders to enhance brand visibility in competitive markets. Proficient in driving social media initiatives and programs. Recognized for building trust and fostering successful relationships across functions, including sales, public relations, content development, and operations. Forward-thinking Senior Manager skilled in leading teams to achieve challenging objectives, providing clear vision to foster high-performing teams.

Overview

13
13
years of professional experience

Work History

Marketing and Event Strategy

Independent Contractor
07.2022 - Current
  • Implemented protocols and procedures to effectively manage planning process.
  • Produced concept plans for high-profile corporate meetings and events.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.

Director of Events

Doma Holdings
11.2021 - 05.2022
  • Cultivated lasting relationships with key industry partners, expanding the company's network of reliable service providers.
  • Championed a culture of continuous improvement within the team, fostering professional growth and heightened performance standards.
  • Developed comprehensive event proposals tailored to specific client needs, demonstrating a deep understanding of their objectives and priorities.
  • Streamlined event logistics by implementing innovative project management strategies to ensure seamless execution
  • Boosted brand visibility through targeted marketing campaigns, events, and strategic social media presence to drive quality sales leads.

Director, Events & Field Marketing

Aspen Technology
07.2018 - 11.2021
  • Oversee all logistical, budget and execution details for large industry trade shows, annual sales kick off event, smaller regional events and roundtables and virtual events.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Create event strategy that contributes to demand generation goals and brand exposure
  • Develop event best practices for content creation, lead capture, event execution and vendor management.
  • Work with executive team and SME's to create thought leadership opportunities through physical, virtual events and video
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

Director, Digital Strategy & Events

IHS MARKIT (now S&P Global)
11.2010 - 05.2018
  • Partnered with CEO and executive leaders to coordinate and deliver engagement strategy for key industry events; secured speakers, planned smaller private engagements within large event framework, and effectively managed outreach to major clients to facilitate one-on-one meetings.
  • Led all digital marketing programming elements of integrated campaigns; ensured all campaigns met quality and performance targets.
  • Built and executed plan to create and distribute social media, video, podcast, and marketing content through appropriate channels.
  • Established video strategy that drove revenue and content through marketing campaigns.
  • Collaborated with internal SMEs and clients to directs film shoots and edit video.
  • Spearheaded and established all aspects of social media presence (from the ground up).
  • Increased social media following each year by leveraging organic, paid, and partner networks.
  • Elevated total campaign impressions from zero to 1.5 billion.
  • Created strategy to broaden partnership with the World Economic Forum and increase brand visibility at regional events and annual meeting in Davos.
  • Worked directly with CEO and executive team to optimize brand exposure, highlight thought leadership of company's SMEs, support new business development, and facilitate new relationships / partnerships.

Senior Manager - Global Event Marketing

IHS MARKIT (now S&P Global)
11.2010 - 05.2018
  • Assembled and supervised eight-member Global Events Marketing team; held full budget and revenue responsibility for global event portfolio.
  • Developed and executed cross-platform digital communication strategy (encompassing website, digital media, and social networks).
  • Produced and managed event websites, landing pages, and marketing emails to optimize support both regional and global campaigns.
  • Created content for ads, emails, press releases, presentations, videos, and podcasts.
  • Delivered marketing program for CERAWeek conference that facilitated revenue spike from $9M to $22M within five years.

Education

Skills

  • Event Strategy & Management
  • Content Development
  • Strategic Partnerships
  • Brand Marketing
  • Pipeline Generation
  • Content Development
  • Team Building / Leadership
  • Internal & Incentive Events
  • Campaign Development
  • Cross-functional Team Coordination
  • Venue & Vendor Sourcing
  • Cross-Functional Collaboration
  • Strategic Planning

Accomplishments

  • Delivered video and social content for CERAWeek conference that facilitated revenue spike from $9M to $22M within five years.
  • Assembled and supervised eight-member Global Events Marketing team; held full budget and revenue responsibility for $21M global event portfolio.
  • Worked directly with CEO and executive team to optimize brand exposure, highlight thought leadership of Company's SMEs, support new business development, and facilitate new relationships/partnerships.
  • Elevated total social campaign impressions from zero to 1.5 billion.

Timeline

Marketing and Event Strategy

Independent Contractor
07.2022 - Current

Director of Events

Doma Holdings
11.2021 - 05.2022

Director, Events & Field Marketing

Aspen Technology
07.2018 - 11.2021

Director, Digital Strategy & Events

IHS MARKIT (now S&P Global)
11.2010 - 05.2018

Senior Manager - Global Event Marketing

IHS MARKIT (now S&P Global)
11.2010 - 05.2018

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CHRISTINA BUTKIEWICUS