Christina Caldwell

B2B sales of EltaMD and PCASkin sold to skincare professionals including Dermatologist, Plastic Surgeons, and Med Spas throughout designated territory. Responsible for the complete sales cycle from prospecting to the closing of the sale. Identified potential clients, facilitated sales presentation, and the negotiation of closing deals. Created presentations to attract new business opportunities. Maintained a database of existing customers and prospective leads. Attended tradeshows and conferences to network with potential clients. Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing. Developed and implemented strategies to increase sales and market share. Cultivated relationships with key decision makers and became a partner in building brand growth.

Provide leadership in driving annual KPIs and sales goals through leading and inspiring and multi-functional field team. Optimize and improve overall KPI performance, success of new markets, leadership development, and continue the stronghold of the Milan culture through the embodiment of core values. Assemble and train high performance work groups through leadership, coaching, counseling, and mentoring. Ensure smooth communication and adherence to companies best practices, policies, and procedures.

• Promoted to Regional Sales Manager from District Manager for driving excellent numbers and sales growth.

Leveraged exceptional support in building the transaction in the marketplace through facilitating sales and educational training. Oversaw the Lancome account of 15 doors within the Ohio market and delivered effect sales by modeling, observing, and providing feedback to ensure effective delivery of of sales techniques for varying consumer profiles. Demonstrated solid understanding of sales, product knowledge, events, operations, and retail market to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to optimize the field operations. Sparked and led territory initiatives/events to achieve high sale results.

Led a team of 12 to a brand new store opening in the Columbus, Ohio area. Recruited, hired, and trained top sells professionals within the midwest territory. Composed shift schedules and payroll audit on a bi-weekly basis. Lead, organized, and executed inventory levels on a weekly basis for product level accuracy. Interacted with and maintained a high level of professionalism with all vendors, scheduled in store trainings with vendor partners for sell through capacity and training. Tracked and increased sales with weekly touch-bases with team and held team accountable by consistent follow up of sales performance. Embodied excellent customer service practices.