CHRISTINA CARDINALE
Brand Manager
Dallas
Summary
Experienced Associate Brand Manager with a focus on management and development, go-to-market strategy, consumer insights, loyalty programs, and customer feedback. Proven expertise in managing consumer affairs, developing impactful go-to-market campaigns, and planning engaging consumer events. Adept at creating and executing strategies to drive brand awareness and consumer engagement, utilizing data-driven insights and feedback to optimize marketing initiatives. Dedicated to fostering strong customer relationships and delivering successful marketing campaigns to elevate brand experiences and achieve business objectives.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Retention Marketing Coordinator
Sticky Digital
05.2025 - 07.2025
- I assisted in the overall retention strategy for top Shopify brands—overseeing every touchpoint that supports stronger customer relationships and long-term growth. This includes email and SMS marketing,loyalty programs, subscription offerings, and retention-focused tech integrations.
- • Developing and managing holistic retention strategies across email, SMS, loyalty, and subscriptions
- • Leading client communication and acting as the day-to-day strategic contact
- • Overseeing campaign planning, timelines, and execution
- • Driving performance through A/B testing, segmentation, and data analysis
- • Managing integrations with platforms like Klaviyo, Attentive, Okendo, Rebuy, and others
Brand Manager
BuzzBallz
05.2023 - 05.2025
- Strategically driving brand growth and market engagement in the beverage sector, with a pivotal role in adapting marketing strategies that have led to the acquisition by SAZERAC in March 2024
- Collaborating and managing go-to-market plans utilizing Trello and SmartSheets to enhance brand awareness and drive customer engagement
- Orchestrated high-impact events, including assistance with trade shows and consumer activations, consistently delivering events under budget while exceeding attendance and engagement goals by 25%.
- Oversaw a cross-channel international digital marketing campaign in collaboration with the digital lead, resulting in a 17% increase in lead generation through advanced SEO strategies and targeted social media advertising.
- Partnering with Trade Marketing to drive sponsorships/partnership efforts, resulting in a 34% increase in BuzzBallz concession sales YoY, brand awareness and loyalty.
- Managing campus field ambassador program to promote the brand, improve off/on prem venue experiences and target Gen Z.
- Lead and manage national and local consumer event calendar increasing attendance/sponsored events by 60% YTD driving consumer excitement around BuzzBallz.
- Fostering robust relationships with key industry partners and stakeholders, enhancing cooperative marketing efforts and promotional ventures.
- Championed BuzzClub loyalty program that effectively boosted customer retention rates and reinforced brand loyalty through personalized marketing tactics.
- Oversaw a cross-channel international digital marketing campaign in collaboration with the digital lead, resulting in a 17% increase in lead generation through advanced SEO strategies and targeted social media advertising.
Associate Digital and Events Coordinator
Catholic Diocese of Dallas
11.2022 - 05.2023
- Positioned the Catholic Diocese favorably to increase attendance and event participation, managed budgets, planned events from conception to execution, and handled all reporting.
- Planned and executed 15 high-profile events from conception to execution, event & customer reporting and increased church event attendance by 15%.
- Collaborated with cross-functional teams to drive event success (operations, pastoral team and various event vendors).
- Streamline the donations program to improve building community relationships.
- Provided insights & reports on strategies to improve based on attendee feedback and learnings from each event.
Analytics and Marketing Coordinator
COVIAR
05.2021 - 10.2021
- Contributed to social media rejuvenation and marketing strategies for brand awareness and community engagement.
- Collaborated with senior social media and digital managers to ideate and implement new strategies for brand social media presence.
- Designed and maintained visually appealing and user-friendly data visualizations for company research purposes.
- Conducted research on behalf of brand managers, customer service representatives, and executive team members to support account services.
- Contributed to marketing ideas and strategic planning aimed at increasing brand awareness, product development, and community involvement.
Education
Bachelor of Science - Marketing
UNIVERSITY OF ARKANSAS
01.2017 - 01.2021
Bachelor of Science - International Busines
UNIVERSAD NEBRIJA
Skills
Go-to-Market Strategy
Event Planning & Management
Consumer Affairs Management
Cross-functional Collaboration
Budget Management
Partnerships / Sponsorships
Campaign Strategy
Brand Management
Brand positioning
Campaign planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Retention Marketing Coordinator
Sticky Digital
05.2025 - 07.2025
Brand Manager
BuzzBallz
05.2023 - 05.2025
Associate Digital and Events Coordinator
Catholic Diocese of Dallas
11.2022 - 05.2023
Analytics and Marketing Coordinator
COVIAR
05.2021 - 10.2021
Bachelor of Science - Marketing
UNIVERSITY OF ARKANSAS
01.2017 - 01.2021
Bachelor of Science - International Busines
UNIVERSAD NEBRIJA