Summary
Overview
Work History
Education
Skills
Timeline
Generic

CHRISTINA CARDINALE

Brand Manager
Dallas

Summary

Experienced Associate Brand Manager with a focus on management and development, go-to-market strategy, consumer insights, loyalty programs, and customer feedback. Proven expertise in managing consumer affairs, developing impactful go-to-market campaigns, and planning engaging consumer events. Adept at creating and executing strategies to drive brand awareness and consumer engagement, utilizing data-driven insights and feedback to optimize marketing initiatives. Dedicated to fostering strong customer relationships and delivering successful marketing campaigns to elevate brand experiences and achieve business objectives.

Overview

4
4
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

Brand Manager

BuzzBallz
05.2023 - Current
  • Strategically driving brand growth and market engagement in the beverage sector, with a pivotal role in adapting marketing strategies that have led to the acquisition by SAZERAC in March 2024
  • Collaborating and managing go-to-market plans utilizing Trello and SmartSheets to enhance brand awareness and drive customer engagement
  • Orchestrated high-impact events, including assistance with trade shows and consumer activations, consistently delivering events under budget while exceeding attendance and engagement goals by 25%.
  • Oversaw a cross-channel international digital marketing campaign in collaboration with the digital lead, resulting in a 17% increase in lead generation through advanced SEO strategies and targeted social media advertising.
  • Partnering with Trade Marketing to drive sponsorships/partnership efforts, resulting in a 34% increase in BuzzBallz concession sales YoY, brand awareness and loyalty.
  • Managing campus field ambassador program to promote the brand, improve off/on prem venue experiences and target Gen Z.
  • Lead and manage national and local consumer event calendar increasing attendance/sponsored events by 60% YTD driving consumer excitement around BuzzBallz.
  • Fostering robust relationships with key industry partners and stakeholders, enhancing cooperative marketing efforts and promotional ventures.
  • Championed BuzzClub loyalty program that effectively boosted customer retention rates and reinforced brand loyalty through personalized marketing tactics.
  • Oversaw a cross-channel international digital marketing campaign in collaboration with the digital lead, resulting in a 17% increase in lead generation through advanced SEO strategies and targeted social media advertising.

Retention Marketing Coordinator

Sticky Digital
01.2025 - 05.2025
  • I assisted in the overall retention strategy for top Shopify brands—overseeing every touchpoint that supports stronger customer relationships and long-term growth. This includes email and SMS marketing,loyalty programs, subscription offerings, and retention-focused tech integrations.
  • • Developing and managing holistic retention strategies across email, SMS, loyalty, and subscriptions
  • • Leading client communication and acting as the day-to-day strategic contact
  • • Overseeing campaign planning, timelines, and execution
  • • Driving performance through A/B testing, segmentation, and data analysis
  • • Managing integrations with platforms like Klaviyo, Attentive, Okendo, Rebuy, and others

Associate Digital and Events Coordinator

Catholic Diocese of Dallas
11.2022 - 05.2023
  • Positioned the Catholic Diocese favorably to increase attendance and event participation, managed budgets, planned events from conception to execution, and handled all reporting.
  • Planned and executed 15 high-profile events from conception to execution, event & customer reporting and increased church event attendance by 15%.
  • Collaborated with cross-functional teams to drive event success (operations, pastoral team and various event vendors).
  • Streamline the donations program to improve building community relationships.
  • Provided insights & reports on strategies to improve based on attendee feedback and learnings from each event.

Analytics and Marketing Coordinator

COVIAR
05.2021 - 10.2021
  • Contributed to social media rejuvenation and marketing strategies for brand awareness and community engagement.
  • Collaborated with senior social media and digital managers to ideate and implement new strategies for brand social media presence.
  • Designed and maintained visually appealing and user-friendly data visualizations for company research purposes.
  • Conducted research on behalf of brand managers, customer service representatives, and executive team members to support account services.
  • Contributed to marketing ideas and strategic planning aimed at increasing brand awareness, product development, and community involvement.

Education

Bachelor of Science - Marketing

UNIVERSITY OF ARKANSAS
01.2017 - 01.2021

Bachelor of Science - International Busines

UNIVERSAD NEBRIJA

Skills

  • Go-to-Market Strategy

  • Event Planning & Management

  • Consumer Affairs Management

  • Cross-functional Collaboration

  • Budget Management

  • Partnerships / Sponsorships

  • Campaign Strategy

  • Brand Management

  • Brand positioning

  • Campaign planning

Timeline

Retention Marketing Coordinator

Sticky Digital
01.2025 - 05.2025

Brand Manager

BuzzBallz
05.2023 - Current

Associate Digital and Events Coordinator

Catholic Diocese of Dallas
11.2022 - 05.2023

Analytics and Marketing Coordinator

COVIAR
05.2021 - 10.2021

Bachelor of Science - Marketing

UNIVERSITY OF ARKANSAS
01.2017 - 01.2021

Bachelor of Science - International Busines

UNIVERSAD NEBRIJA

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CHRISTINA CARDINALEBrand Manager