Christina Castillo

• Successfully sold $13 million in real estate within the first three years of business.
• Conduct a comprehensive market analysis to determine optimal listing prices and identify emerging trends, ensuring clients receive competitive insights.
• Guide buyers and sellers through every step of the transaction process, from initial consultation to closing, maintaining a 100% client satisfaction rate.
• Deliver tailored marketing strategies to position properties effectively, leveraging digital and print platforms.
• Consult with seller clients to prepare homes for the market, increasing the average sale price by 5% above local benchmarks.
• Negotiate terms, pricing, and contingencies for complex real estate transactions, safeguarding client interests, and achieving win-win outcomes.

• Led agile teams and cross-functional initiatives to enhance partner safety and engagement at a global scale, impacting over 300,000 employees.
• Served on the COVID-19 core response team, driving crisis management efforts to ensure partner and customer safety, operational continuity, and recovery.
• Directed a $12M Lyft-to-Work program, improving transportation access for shift workers, and enhancing employee satisfaction.
• Designed and implemented Safety Simulation Training, equipping partners with de-escalation strategies to address disruptive behaviors.

• Reinvigorated customer connection strategies resulted in a 1.6% increase in satisfaction and an $8.9M revenue boost.
• Partnered with loyalty and insights teams to streamline Starbucks Rewards, increasing membership, and transaction frequency.

• Simplified path-to-purchase processes, driving efficiency, and customer satisfaction during a national point-of-sale rollout.
• Directed the Starbucks for Life campaign, boosting loyalty program engagement with over 11 million customer interactions.

Developed a strategy to feature high-performing SKUs and communicate key business and brand initiatives. The plan consisted of removing entertainment CDs at $6.9 million and replacing them with at-home coffee for $9 million.

Researched and presented tests and findings to upper management for visibility, allowing for accurate planning and forecasting for AOP.

Led multitudes of teams, including IT, store managers, facilities, finance, studio, store design, and store development. Oversaw projects involving digital menu feasibility test, customer journey business strategies, national launch of point of sale revitalization, and analyzation of stores with wall of chill equipment.