CHRISTINA CHARITY
Raleigh,NC
Summary
Analytical professional pursuing studies in Business and Marketing, with nearly five years of experience in revenue generation and market growth within competitive SaaS sectors. Proficient in client communication, CRM analysis, and leveraging customer insights to implement effective demand generation strategies. Committed to enhancing collaboration between Sales and Marketing to optimize customer journeys and meet strategic business goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Sales Development Representative
ExtraHop Networks
Raleigh, North Carolina
08.2024 - Current
- Generated qualified meetings and sales pipeline through outbound prospecting, articulating the ExtraHop value proposition, and contributing directly to revenue targets.
- Managed target account lists and drove a comprehensive demand generation plan in alignment with marketing campaigns, demonstrating strategic account-based marketing execution.
- Worked cross-functionally with Field Sales and Marketing to ensure effective follow-up and timely qualification of inbound and event-generated leads, providing crucial feedback on campaign effectiveness.
- Maintained a high level of daily activity, tracking and managing prospecting, qualification, and nurture activities in the company's CRM system.
- Represented the brand at channel partner events (e.g., golf tournaments, tailgates), managing the booth and collaborating with the marketing team on event registration and execution.
Sales Development Representative
N-Able technologies
Morrisville, North Carolina
08.2023 - 08.2024
- Tactically prospected for new leads across various channels to expand N-Able's client base, while qualifying marketing-generated leads through Salesforce.
- Developed and executed comprehensive market research and targeting strategies to capture previously untapped opportunities.
- Influenced sales conversions by identifying and penetrating new markets, and delivering high-quality leads for the North American Account Executives and Distribution Channels.
- Consistently met and exceeded sales goals: Achieved 90% to plan in Q1, and 142% to plan in Q2 2024.
Sales Specialist
Peloton
Raleigh, North Carolina
10.2021 - 08.2023
- Surpassed sales goals, achieving 100%, 150%, and 171% of targets in 2023 through personalized selling techniques to cultivate long-term relationships with key prospects, and close deals effectively.
- Spearheaded lead generation efforts and maintained prospective customer lists through Salesforce.
- Effectively articulated the unique value of Peloton's product portfolio through high-level demonstrations, resulting in increased customer conversions.
- Distinguished as an AOE Salesforce leader, delivering impactful audits and feedback to drive metric improvements for the sales team.
- Represented Peloton during events such as the North Hills Farmers Market, Midtown Fit-Fest, and Peloton Homecoming, to drive foot traffic and sales for the Raleigh showroom.
Education
Biopharmaceutical Technology -
Wake Technical Community College
Raleigh, NC01.2020
Business Administration - Marketing
Wake Technical Community College
Raleigh, NCSkills
- CRM Management
- Lead generation
- Strategic prospecting
- Account-Based Marketing
- Sales-Marketing Alignment
- Competitive Intelligence
- Project management abilities
- Sales strategy
Languages
English
Certification
https://trailblazer.me/id/christinaaclc
Certified in Microsoft Word
Certified in Microsoft Powerpoint
Proficient in Microsoft Excel
Certified in Microsoft Word
Certified in Microsoft Powerpoint
Proficient in Microsoft Excel
Timeline
Senior Sales Development Representative
ExtraHop Networks
08.2024 - Current
Sales Development Representative
N-Able technologies
08.2023 - 08.2024
Sales Specialist
Peloton
10.2021 - 08.2023
Biopharmaceutical Technology -
Wake Technical Community College
Business Administration - Marketing
Wake Technical Community College