Christina Ciccone
Los Angeles,CA
Summary
Results-oriented Field Marketing Manager with 7+ years of experience in creating demand for Beauty, Wellness, and SaaS. Excellent interpersonal, creative, and analytical skills. Organized and dependable team player successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Field Marketing Manager
Raven Health
01.2023 - Current
- Spearheading research and implementation of weekly trade show attendance
- Managing event logistics and scheduling
- Evaluating external sponsorship participation
- Creating Marketing assets (landing pages, banners, swag, deliverables) to amplify corporate event presence
- Creating email marketing workflow automations
- Executing social media calendar, content, and scheduling
- Building and maintaining vendor relationships
- Creating processes to drive effective and streamlined decision-making
- Strategic planning and project management
- Boosted brand awareness by creating and executing strategic field marketing campaigns
- Enhanced lead generation through targeted local events and trade shows
Senior Event and Influencer Relations Coordinator
Pixi Beauty
01.2022 - 01.2023
- Planning and executing all weekly in-person and virtual events for both Pixi Beauty and POPbeauty
- Assisting in the management of a junior team
- Heading new and innovative ideas for annual events
- Designing the concepts and copy for each event, articulating all requirements including weekly invite lists
- Generating and managing monthly campaigns and marketing reports for all events, gifting, sponsorships, etc (for NA, EMEA, and APAC)
- Leading weekly influencer send-outs for collaborative content creation
- Creating concepts for marketing inserts on new product launch send-outs
- Managing and organizing the inventory of monthly product orders for both Pixi Beauty and POPbeauty
- Reporting directly to CEO to discuss ongoing strategies for both brands
- Developing copy for product knowledge and product routine (for the NA, EMEA, and APAC)
- Increased brand awareness by developing and executing effective influencer marketing campaigns
- Monitored campaign performance to make data-driven adjustments and optimize results
Events and Sales Coordinator
Scratchpay
12.2019 - 01.2022
- Coordinated 200+ national conference bookings from 2020 - 2022
- Lead monthly team social gatherings
- Managed the Sales Team’s execution of trade shows, weekly meetings, etc
- Prospected and developed new businesses
- Collaborated with the Social Team to ensure content publication for all events at various networks
- Developed and created branded items with outside vendors for meetings and events
- Coordinated the shipment and delivery of all materials for team distribution
- Responsible for team travel budget and logistics (including travel, lodging, event booths, décor, etc.)
- Maintained and distributed conference schedules (and sales team schedules to avoid any possible travel conflicts)
- Negotiated contracts and communications with partnering companies to ensure all requirements are met
Sales Development Representative
Scratchpay
03.2018 - 12.2019
- Initiated and executed corporate trade shows, weekly meetings, etc
- Prospected, developed, and maintained new businesses
- Fostered existing connections while cultivating new ones to expand business opportunities
ASSISTANT MANAGER OF SALES COMMUNICATIONS
AVON
05.2017 - 03.2018
- Utilized different Content Management Systems for weekly publications of newsletters and email blasts
- Produced and published content for Avon’s Beauty Buzz & Avon’s Facebook Representative page
- Incorporated Expression (Web 4) content into CMS to expedite the design and development of web pages
- Completing strict deadlines on the development of new strategies, ideas, and incentives for blog content
Education
Bachelor of Arts - Strategic Communications
High Point University
High Point, NC05.2017
Skills
- Event Planning & Management
- Marketing Analytics & Campaign Metrics
- Marketing Strategy Development
- Project Management
- Budgeting & Financial Management
- Creative Problem Solving
- Vendor Negotiations & Management
- Competitive Pricing Analysis
- Influencer Relations & Influencer Marketing
- Brand Development
Timeline
Field Marketing Manager
Raven Health
01.2023 - Current
Senior Event and Influencer Relations Coordinator
Pixi Beauty
01.2022 - 01.2023
Events and Sales Coordinator
Scratchpay
12.2019 - 01.2022
Sales Development Representative
Scratchpay
03.2018 - 12.2019
ASSISTANT MANAGER OF SALES COMMUNICATIONS
AVON
05.2017 - 03.2018
Bachelor of Arts - Strategic Communications
High Point University
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