Summary
Overview
Skills
Accomplishments
Work History
Education
Work Availability
Hi, I’m

Christina Clary

Savannah,GA
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
Albert Einstein
Christina Clary

Summary

Experienced communications leader and customer experience strategist with a proven track record in marketing technology and digital strategy. Passionate about driving innovation and fostering meaningful connections in global markets.

Overview

18
years of professional experience

Skills

  • Affinity and Enrollment Marketing
  • Public Relations
  • Market Trends Analysis
  • Strategic Planning and Alignment
  • Digital Marketing
  • Vendor Management
  • Budget Oversight
  • Creative Direction and Production
  • Fundraising
  • Marketing Technology

Accomplishments

  • Led Reynolds American Trade Marketing team through design thinking workshops to conceptualize fresh B2B portal experience, chatbots, and communication strategy.
  • Enhanced SalonCentric audience segmentation, experience and compliance by leading and launching the Communication Preference Center and the Professional Beauty Surveys used to ingest rich data to enrich customer records.
  • Improved lead-to-appointment conversion rate by integrating SMS (text messages) and by leading Angi Roofing through Salesforce and Ring Central dialer upgrade for 30-person call center.
  • Significantly increased enrollment (17K increased leads in one year) by leading and delivering effective AI marketing strategies, launching over 40k web pages, and upgrading marketing technology.
  • Revamped Kennedy Space Center Speakers Bureau, resulting in a significant increase in NASA-sponsored outreach events in Florida.

Work History

Interact Digital

CEO / Founder
11.2018 - Current

Job overview

Using advanced digital strategy, design thinking, and audience research, conceptualize and define innovative B2B and B2C solutions.

  • Perform audience and market research to design digital products, go-to-Market plans, and chatbots for targeted audiences
  • Deliver digital strategy and social media training
  • Improved audience reach and messaging for small to medium-sized businesses using audience research and implementing solid go-to-market strategies, social media management, and digital ads.

Embry-Riddle Aeronautical University

Executive Director, Digital Strategy and Web Services
08.2011 - 10.2018

Job overview

Responsible for driving and managing the university's digital strategy and digitally powered customer experience for internal, external, and international audiences

  • Developed strategic communication plans and managed crisis communications on all university channels.
  • Grew a team of twenty-five managing digital communications, web development, digital advertising, social media, Martech, SEO, content management, and photography, managed $4.5 million yearly operating and advertising budget

Kennedy Space Center

Program and Project Coordinator, Strategic Communications
10.2009 - 08.2011

Job overview

Worked closely with executives to develop and deliver messaging that tell NASA's story

  • Managed NASA Speakers Bureau, and Supported Kennedy Space Center executives by developing crucial messages
  • Developed processes for archiving and managing content operations and archival

Daytona Beach News-Journal

Managing Editor
01.2006 - 10.2010

Job overview

Managed writers, editors, and graphic designers while producing print and online stories and publications

  • Created and managed entertainment brand and website, drawing more than 350,000 visitors monthly, edited and published more than 20 print publications yearly.

Education

MIT

Certificate in Applied Generative AI For Digital Transformation from Generative AI
03.2024 - 04.2024

Harvard University
, Cambridge / Online

Master of Liberal Arts in Digital Media Design from Digital Experience Design
05.2020

Full Sail University
, Winter Park, FL

Master of Science in Internet Marketing from Marketing
05.2011

The University of North Florida
, Jacksonville, FL

Bachelor of Arts in Communications from Public Relations
05.2004
Availability
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Christina Clary