Summary
Overview
Work History
Education
Skills
Timeline
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Christina Cole

Christina Cole

Jonesport,ME

Summary

Dynamic Marketing Specialist with a proven track record at Watson Inc., excelling in digital marketing and campaign management. Enhanced brand visibility through innovative social media strategies and compelling content creation. Adept at analytics, driving lead generation while fostering collaboration across teams to achieve ambitious marketing objectives.

Professional marketing expert with deep experience driving successful campaigns and fostering brand growth. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Skilled in digital marketing, content creation, and market analysis, focusing on achieving impactful results. Known for reliability and strategic thinking in fast-paced environments.

Overview

14
14
years of professional experience

Work History

Marketing Specialist

Watson Inc. / Glanbia Nutritionals
05.2015 - 03.2025
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
  • Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Tracked trade show expenses to maintain budget.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
  • Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
  • Streamlined event management processes, facilitating successful trade shows and industry conferences.
  • Enhanced brand visibility through execution of targeted social media campaigns.
  • Orchestrated product demonstrations at industry events, generating interest and facilitating lead capture.
  • Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
  • Conducted market research to identify emerging trends, informing future marketing strategies.
  • Increased lead generation with creation and implementation of innovative email marketing campaigns.
  • Leveraged social media analytics to guide content creation, driving increased follower engagement.
  • Created customized marketing materials to increase product awareness.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Utilized specialized software to capture and process data.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Researched and evaluated potential new markets and products.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Developed questionnaires and facilitated focus group discussions.
  • Tracked key metrics and developed spreadsheets and data models.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision makers.
  • Photographed company R&D samples and trials for website and trade shows.
  • Produced mock-up products for sales and marketing departments.

Owner/Operator

One Wicked Gallery
10.2010 - 05.2015
  • Managed day-to-day business operations.
  • Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
  • Increased customer satisfaction by providing high-quality services and timely communication.
  • Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
  • Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
  • Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
  • Developed business plan, processes and procedures to provide superior [Product or Service] to customers.
  • Kept all building areas and equipment functional and well-organized to promote business performance.
  • Cultivated a positive work environment, leading to higher employee retention rates and overall job satisfaction.
  • Negotiated contracts with vendors to secure favorable terms for the business.
  • Trained and motivated employees to perform daily business functions.
  • Implemented effective financial management practices, improving cash flow and profitability.
  • Assessed income and expenses and adapted plans to improve profit levels.
  • Overseeing inventory management, reducing waste and maintaining adequate stock levels to meet demand.
  • Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
  • Contributed positively to the local community through involvement in various events or charitable organizations.
  • Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
  • Implemented sustainable practices, reducing environmental impact.
  • Managed purchasing, sales, marketing, and customer account operations efficiently.
  • Negotiated prices and services with customers and vendors to decrease expenses and increase profit.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Identified and qualified customer needs and negotiated and closed profitable projects with a high success rate.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Supervised creation of exciting merchandise displays to catch the attention of store customers.
  • Provided art for movies and television series by various local artists.
  • Freelanced photo journalism pieces for local and international media and periodicals.
  • Procured and scheduled artists for onsite classes for the community.
  • Worked closely with the local museum to provide events, music, and artists for attendance and display.
  • Created festivals and procured talent for the community while working closely with local government and business owners.
  • Promoted via various media to market events for local businesses and museums.
  • Acquired talent for various gallery premieres and exhibits.
  • Created media for advertising, original art for band channels from CDs, Vinyl, and promotional concepts.
  • Worked with movie productions for their art departments.

Education

Associate of Applied Science - Graohic Art, Advertising Design And Photography

FTCC
Fayetteville, NC
06-1992

Skills

  • Social media management
  • Digital marketing
  • Customer research
  • Analytics and SEO
  • Campaign management
  • Graphic design
  • Campaign development
  • Project management
  • Copywriting
  • Promotional planning
  • Direct mail campaigns
  • Proficient in [software]
  • Market trends
  • Branding
  • Market trend analysis
  • Paid search campaigns
  • Sales strategies
  • Media relations
  • Project planning
  • Multimedia editing
  • Influencer marketing
  • Press release writing
  • Product marketing
  • Promotional material organization
  • Marketing material design
  • Marketing campaign strategy
  • Digital advertising
  • Campaign development experience
  • Promotions planning skills
  • Market research expertise
  • Graphic design proficiency
  • Content management
  • Microsoft office
  • Digital media
  • Brand promotion
  • Brand development
  • Content marketing
  • Public and media relations
  • Computer proficiency
  • Customer meeting organization

Timeline

Marketing Specialist

Watson Inc. / Glanbia Nutritionals
05.2015 - 03.2025

Owner/Operator

One Wicked Gallery
10.2010 - 05.2015

Associate of Applied Science - Graohic Art, Advertising Design And Photography

FTCC

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