Hi, I’m
CHRISTINA FINDLEY
Summary
Engaging professional with more than 17 years working as Strategic Marketing Professional for various marketing agencies and directly for various corporations. Effective in nurturing relationships, building strategic ideas and creating teams that thrive.
Overview
15
years of professional experience
Work History
OAK CREEK TRAIL, San Diego, CA
Senior Project/Account Manager
01.2018 - Current
Job overview
- Act as contracted remote Account Manager and Sr. Project Manager
- Sr. Project Manager to large and small clients providing digital advertising/marketing support
- Servicing multi-billion dollar nationwide home builder with digital advertising budget in excess of $1 million, as well as smaller independent companies
- Support client needs with business consulting, web updates, social media auditing and strategy
- Assist in development of new business proposals/pitch decks and supports new business acquisition activities
- Build strong relationships with clients resulting in client retention and new business acquisition
- Develop and implement client statements work, maintain focus on budget adherence, meet timelines and maintain client satisfaction
- Recently overhauled internal project management system (implemented Workamajig) and currently serve as lead creative traffic monitor and billing manager resulting in more efficient workflow and increased profitability
- Provide onboarding services to new clients as well as new consultants/contractors
- Collaborates with various team members to deliver accurate Scopes of Work for client review/approval
- Work as liaison between cross-functional teams, various internal teams and third parties contractors
- Work independently with minimal supervision.
- Gain customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Negotiate prices, terms of sales and service agreements.
EVERY IMPRESSION COUNTS, Phoenix, AZ
Senior Project Manager
12.2019 - 09.2021
Job overview
- Advised, managed and coordinated fulfillment of digital projects to include websites and pay-per-click campaigns for various retail and business clients
- Developed and maintained detailed project plans and tracking
- Developed new workflow processes to identify opportunities and improve workflow efficiency with website projects
- Provided sales support on numerous proposals and presented to multiple potential clients
- Closely collaborated with project members to identify and quickly address problems
- Oversaw large portfolio of projects to support teams, report progress and influence positive outcomes for key stakeholders
- Maintained schedules to meet key milestones at every project phase
- Communicated project plans and progress to key stakeholders and project contributors
- Kept projects on schedule and within budget while serving as project leader
- Directed offsite team design, transition and standardization of ten processes, resulting in maximized team resources and management
- Managed over five web developers and ad producers
REFLEX BLU, Birmingham, Alabama
Creative Resources Manager/Sr. Project Manager
04.2013 - 01.2018
Job overview
- Created and managed Resource and Traffic Department and workflow processes resulting in project efficiencies and cost savings for both Reflex Blu and clients
- Managed workflow for over ten creative and six account managers
- Served as member of company Executive Leadership Group at request of CEO and actively participated in shaping and decision making of next steps for company
- Coordinated and managed all new business pitches along with setting project timelines with Creative Department, New Business Department and Account Management
- Provide Account Management Services to clients maintaining high level of customer service, as well as maintaining budgetary success in all projects
- Implemented both Basecamp and Workamajig Project Management Software at Reflex Blu
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress
- Managed and mentored internal team of digital designers and extended team of regular freelance designers
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices
- Oversaw technical production and implementation of online creatives
- Maintained timeline and budget guidelines for daily operations and all projects
LUCKIE & COMPANY, Birmingham, Alabama
Creative Resources & Traffic Department Manager
01.2012 - 04.2013
Job overview
- Provided support to the entire agency of 150 employees by scheduling creative resources for all Luckie & Company projects, as well and managing the internal and external traffic department that totals three employees
- Facilitated coordinated efforts of print and broadcast production departments to create efficiency in thandling of creative project workflow
- Managed all creative resources for any and all projects within agency
- Coordinated and project managed all new business pitches
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Oversaw technical production and implementation of online creatives.
BBDO ATLANTA, Atlanta, Georgia
Senior Group Project Manager
01.2010 - 01.2012
Job overview
- Provided high-level creative resourcing support in advertising agency to the Chief Creative Officer, EVP of Behavioral Brand Planning and Creative Department of over forty personnel
- Managed all creative resources for any and all projects within the agency; forecasted freelance needs, as well and budget guidelines based on project by project basis
- Coordinated and project managed all new business pitches
- Worked hand in hand with the CD to perform yearly reviews with creative teams and to goal set for the upcoming year
- Facilitated and coordinated efforts of the print and broadcast production departments
- Reviewed creative portfolios and made recommendations to CD for new hires and freelancers
- Identified plans and resources required to meet project goals and objectives
- Managed projects from procurement to commission.
- Developed and initiated projects, managed costs, and monitored performance
- Achieved project deadlines by coordinating with contractors to manage performance
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
- Modified and directed project plans to meet organizational needs
ENERGY BBDO, Chicago, Illinois
Project Manager
01.2008 - 01.2010
Job overview
- Provided high-level administrative support in an advertising agency to the Executive Vice President, Client Service Director and the Client Service Team
- Coordinated onsite and offsite meetings for domestic and international participants
- Reduced company travel expense in first year of tenure by identifying cost-effective travel agencies and negotiating with key travel-service providers
- Managed projects from procurement to commission
- Identified plans and resources required to meet project goals and objectives
- Developed and initiated projects, managed costs, and monitored performance
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
Education
Wesleyan College , Macon, Georgia
Bachelor of Arts from Vocal, Art History
05.1999
Skills
- Excellent Communication
- Planning and Coordination
- Flexible and Adaptable
- Training and Development
- Microsoft Software Proficiency
- Client liaison
- Project Scheduling
- Organization and Time Management
- Critical Thinking
- Problem-Solving
- Self-Motivated
- G-Suite
- Analytical and Critical Thinking
- Teamwork and Collaboration
Timeline
Senior Project Manager
EVERY IMPRESSION COUNTS
12.2019 - 09.2021
Senior Project/Account Manager
OAK CREEK TRAIL
01.2018 - Current
Creative Resources Manager/Sr. Project Manager
REFLEX BLU
04.2013 - 01.2018
Creative Resources & Traffic Department Manager
LUCKIE & COMPANY
01.2012 - 04.2013
Senior Group Project Manager
BBDO ATLANTA
01.2010 - 01.2012
Project Manager
ENERGY BBDO
01.2008 - 01.2010
Wesleyan College
Bachelor of Arts from Vocal, Art History
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