Christina Cotton
Summary
Experienced project manager adept at managing complex projects, driving engagement, nurturing stakeholder relationships and delivering successful outcomes for the company and our library partners. Eager to apply my experience and institutional knowledge to the planning of effective corporate events. Previous experience as a senior manager, event planner and public relations director. Passionate about libraries and literacy; dedicated to our future success.
Overview
34
34
years of professional experience
Work History
Sales Consultant, Public Libraries
Baker & Taylor, Inc.
07.2021 - Current
- Currently manage and grow print sales in assigned territory ($15M+).
- Extensive knowledge of all B&T product/services, providing consultation, demos and workflow reviews
- Broad knowledge of corporate structure, workflows, business units, brand and corporate culture.
- Build relationships library department managers, change makers, senior management and executive leaders.
- Develop relationships with local, consortia and state library leaders.
- Participate in state shows.
- Leverage Salesforce for targeted email campaigns, customer communication, activity tracking and sales reporting.
Customer Success Manager/Project Manager
Baker & Taylor, Inc.
10.2016 - 07.2021
- Project manager responsible for planning, complex profiling, execution, budget forecasting and monitoring of CLS projects.
- Relationship manager responsible for onboarding, marketing, launch, adoption and retention of digital platforms.
- Liaison between customer and B&T's internal teams and senior management to resolve issues and create value for our library partners.
- Planned and implemented onsite launch events for digital initiatives including onsite events at Miami Marlins stadium and Broward Storybook Festival.
- Worked with marketing team to develop promotional assets in support of customer and territory goals.
Supervisor, Implementation Services
Baker & Taylor, Inc
09.2013 - 10.2016
- Built onboarding and billing teams, organizing scalable processes for a 300% increase in services.
- Co-developed Salesforce model for transition to CRM-based onboarding.
- Digitized workflow, migrated from paper to Salesforce workflow and records.
- Project manager for creation and launch of community share model.
- Implemented professional development program for internal teams within larger business unit.
Customer Service and Technical Support
Baker & Taylor
11.2003 - 09.2013
- Managed customers in assigned territory and designated 'high priority' national customers.
- Manage two year surcharge project that resulted in significant cost savings ($1.2M), impacting 75% of customer base.
- Developed and managed policies and procedures portal for service, tech and requirements teams.
- Provided tech support during migration to TS 360.
Operations, Business Development, Public Relations
Landstar Systems, AmeriTruck, Comcar Industries
09.1994 - 11.2003
- Director of Public Relations responsible for corporate communication and community and industry relations.
- Corporate event planning: seminars, trade shows, employee events. Managed special projects for regional and national field offices.
- Launched community outreach programs in 12 states and coordinated associated events at school and district levels.
- Director of Operations responsible for corporate dispatch, service, safety and recruitment teams as well as field offices and agencies across U.S.
Public Relations and Volunteer Management
Capitol Hill Healthcare And Baptist Hospice
03.1991 - 09.1994
- Managed corporate, media and community relations, event planning, fundraising and volunteer programming.
- Corporate spokesperson and legislative liaison, working with civic and industry groups in support of community outreach.
- Managed corporate events including grand openings, legislative and association functions, fundraising walks, indigent patient awareness events and corporate training.
Education
Certificate of Non-Profit Management -
Louisiana State University At Shreveport
Shreveport, LA2011
Bachelor of Business Administration (BBA) -
Faulkner University
Montgomery, AL1994
Skills
- Project management
- Corporate and community event planning
- Marketing communication
- Process improvement and workflow efficiencies
- Well organized, detail obsessed
Timeline
Sales Consultant, Public Libraries
Baker & Taylor, Inc.
07.2021 - Current
Customer Success Manager/Project Manager
Baker & Taylor, Inc.
10.2016 - 07.2021
Supervisor, Implementation Services
Baker & Taylor, Inc
09.2013 - 10.2016
Customer Service and Technical Support
Baker & Taylor
11.2003 - 09.2013
Operations, Business Development, Public Relations
Landstar Systems, AmeriTruck, Comcar Industries
09.1994 - 11.2003
Public Relations and Volunteer Management
Capitol Hill Healthcare And Baptist Hospice
03.1991 - 09.1994
Certificate of Non-Profit Management -
Louisiana State University At Shreveport
Bachelor of Business Administration (BBA) -
Faulkner University
Similar Profiles
LELIA PRICELELIA PRICE
Senior Copy Cataloger at Baker & Taylor, Inc.Senior Copy Cataloger at Baker & Taylor, Inc.
Brenda FowlerBrenda Fowler
Receiving Supervisor at Baker & TaylorReceiving Supervisor at Baker & Taylor
Cassandra ShindelarCassandra Shindelar
VAS Processing Clerk at Baker & TaylorVAS Processing Clerk at Baker & Taylor
Mika JolankiMika Jolanki
SENIOR IT MANAGEMENT & SALES CONSULTANT TOWARDS LARGE AFFAIRS WITHIN THE PUBLIC SECTOR at NASENIOR IT MANAGEMENT & SALES CONSULTANT TOWARDS LARGE AFFAIRS WITHIN THE PUBLIC SECTOR at NA
Blessina Amulya KumarBlessina Amulya Kumar
International Public Health Consultant- Community Engagement Expert at Global Coalition of TB AdvocatesInternational Public Health Consultant- Community Engagement Expert at Global Coalition of TB Advocates