Summary
Overview
Work History
Skills
Timeline
Generic

Christina Creed

Moncks Corner,SC

Summary

Results-driven professional with over 30 years of experience in back and front of house operations, multi-unit management, budget administration, sales, and food and beverage management. Proven ability to leverage skills in account sales management. Adept at customer service, compliance, and market share growth.

Overview

24
24
years of professional experience

Work History

Category Manager QSR Brands

Refuel Market LLC
North Charleston, SC
04.2022 - 05.2025
  • Oversaw and supported five QSR brands, enhancing franchisee and brand relationships.
  • Developed SOPs aligned with brand standards and Refuel expectations.
  • Created and implemented training programs for managers and district managers.
  • Provided operational field support to ensure effective implementation of strategies.
  • Managed BOS and POS systems, gaining expertise in all brands to assist operations team.
  • Oversaw support systems contributing to $25 million in annual sales.

Category Manager Dispensed Beverage

Refuel Market LLC
North Charleston, SC
04.2022 - 01.2024
  • Standardized all beverage programs (hot, cold, frozen, and condiments) across 227 locations.
  • Negotiated contracts, saving the company an average of $285 million annually.
  • Increased Frozen Beverage sales by 50% in one year.
  • Improved margin year-over-year by an average of 10%.

Account Executive

Sysco
Columbia, SC
03.2019 - 04.2022
  • Served as primary contact for customer compliance, product management, and satisfaction.
  • Expanded market share within the existing customer base.
  • Managed communications for an average of $1 million in weekly sales and a 500-customer territory.

Marketing Associate

Sysco
Columbia, SC
03.2013 - 03.2019
  • Spearheaded business development efforts and account penetration strategies.
  • Advised customers on business needs and market trends.
  • Recognized as Field Service Trainer (2018) and Chairman’s Club Member (2017).

Sales Associate/Buyer

LowCountry Shellfish
North Charleston, SC
07.2011 - 02.2013
  • Drove growth in a $3 million annual sales territory with strategic penetration.
  • Analyzed trends to manage over $500k in perishable purchases weekly.
  • Enhanced inventory systems and managed cost controls to minimize losses.

Area Supervisor

Sticky Fingers Ribhouse
Greenville, SC
01.2008 - 05.2010
  • Managed $15 million in annual revenue and led 500+ employees across multiple locations.
  • Developed strategies and coached operating partners to overcome obstacles and meet growth targets.
  • Evaluated and co-authored operating partner budgets and SOPs.

Operating Partner

Sticky Fingers Ribhouse
Greenville, SC
03.2001 - 01.2006
  • Directed operations of a $3.5 million location, achieving a 27% sales increase in the first year.
  • Recruited and trained managerial staff, leading to enhanced team performance.
  • Played a key role in transitioning the company to new ownership, ensuring adherence to company policies.

Skills

  • Contract negotiation
  • Sales forecasting
  • Inventory control
  • Data analysis
  • Operational support
  • Customer relationship management

Timeline

Category Manager QSR Brands

Refuel Market LLC
04.2022 - 05.2025

Category Manager Dispensed Beverage

Refuel Market LLC
04.2022 - 01.2024

Account Executive

Sysco
03.2019 - 04.2022

Marketing Associate

Sysco
03.2013 - 03.2019

Sales Associate/Buyer

LowCountry Shellfish
07.2011 - 02.2013

Area Supervisor

Sticky Fingers Ribhouse
01.2008 - 05.2010

Operating Partner

Sticky Fingers Ribhouse
03.2001 - 01.2006

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Christina Creed