CHRISTINA CRUZ

Collaborated closely with small to mid-size businesses to thoughtfully devise comprehensive strategies focused on enhancing brand awareness through engaging content development, impactful marketing campaigns, and well-executed events

• Evaluated client needs and expectations, establishing clear goals for each consulting engagement
• Delivered high-quality presentations to stakeholders, effectively communicating project objectives
• Generated reports detailing findings and recommendations
• Secured new business through targeted prospecting and networking efforts
• Managed client relationships through regular check-ins and updates on project progress

Spearheaded development of compelling content, devised effective communication strategies, and orchestrated large-scale events to deliver impactful experiences for corporate partners, donors, program volunteers, and community members

• Developed communications plan and thoughtful content strategy to streamline messaging across social media, email, blog, and print, generating increase in brand awareness and donor engagement
• Lead email marketing efforts through SaaS platform (MailChimp) developing and managing campaigns, newsletters, and event communications
• Implemented non-profit SaaS platforms, overseeing successful setup of event dashboard, attendee import, silent and live auction displays, and secured bidding capabilities
• Utilized non-profit CRM (Neon) to manage fundraising efforts through event registrations, donor and volunteer campaigns
• Full-scale event planning of fundraising events, program events, and corporate volunteer events
• Managed event run-of-show, logistics, onsite setup, and overall operations
• Negotiated contracts with venues, vendors, and suppliers to obtain best rates and services
• Created engaging visual materials such as dedicated event landing pages, invitations, programs, banners, and signage to promote consistent branding across all aspects of event experience
• Optimized sponsorship packages, tailoring offerings to meet unique needs of each partner and ensuring maximum value for both parties
• Managed budgets, ensuring cost-effective solutions while maintaining high-quality results to maximize fundraising efforts

Led cross-functional teams to drive successful marketing initiatives, elevating company reputation and fostering customer engagement

• Orchestrated high ROI engagement events, from healthcare conventions and regional conferences to webinars and customer advisory boards
• Skillfully oversaw average of 24 events per quarter, ensuring seamless alignment with marketing communications and sales training
• Implemented innovative event marketing strategies to increase attendance at trade shows, webinars, career fairs, and conferences, maximizing lead generation potential
• Spearheaded development of integrated marketing plan for each event, ensuring consistent messaging across all channels
• Managed marketing assets, sales collateral, promotional giveaways, exhibit displays, and in-booth promotions
• Developed strategic partnerships with industry influencers through creation of Customer Advisory Board and partnership marketing efforts to expand brand reach and credibility among target audiences
• Collaborated closely with sales teams to develop effective marketing initiatives that supported lead generation goals
• Spearheaded resident outreach by generating leads at career fairs, sponsorships, and networking events, contributing to growth of new business pipeline
• Led development and execution of decade-long annual corporate summit with high-level stakeholders
• Managed logistics, agenda, and attendee communications for annual summit, including venue selection, contract negotiation, vendors, attendee registration, travel, and accommodations
• Delivered exceptional customer service throughout entire event planning process, fostering long term client relationships built on trust
• Implemented post-event evaluations to identify areas of improvement and drive continuous enhancement of future initiatives
• Designed engaging loyalty programs that rewarded top customers for their continued business support
• Streamlined department workflow by implementing SaaS platform to manage requests, in-progress work, and completed project milestones, and Digital Asset Management (DAM) tool for marketing assets
• Defined and reported on targeted KPIs to validate success of marketing programs
• Set annual budgets based on company goals and objectives