Christina Dekroub
Farmington
Summary
High-performing medical device sales leader with 17+ years of experience driving revenue growth across medical devices and healthcare services. Proven success in quota attainment, territory expansion, consultative selling, product demonstrations, and relationship-building with clinical and executive stakeholders within hospital and IDN environments.
Overview
19
19
years of professional experience
Work History
Director of Business Development
Cornerstone Caregiving
Metro Detroit
01.2024 - Current
- Achieved a 511% increase in billable hours by optimizing sales processes and referral partnerships.
- Spearheaded consultative sales efforts targeting healthcare markets, including hospitals and physicians.
- Developed innovative sales and marketing strategies to expand referral networks and boost market penetration.
- Led pipeline development and forecasting to meet revenue targets consistently.
- Coached and developed cross-functional teams to enhance growth and account retention.
- Managed performance metrics to ensure alignment with strategic objectives.
- Executed field-based sales initiatives focusing on case managers and executive stakeholders.
Regional Director of Sales
Healthcare Services Group
Michigan & Indiana
06.2018 - 01.2024
- Directed multi-state healthcare sales operations across Michigan and Indiana, leading a team of 10 representatives.
- Ranked #1 nationally in 2022, surpassing $10M annual quota ahead of schedule.
- Achieved consistent quota exceedance of over 115%, driving enterprise-level account growth.
- Collaborated with healthcare executives to implement value-based solutions aligned with financial outcomes.
Territory Business Manager
Drive Medical
Michigan
01.2014 - 06.2018
- Expanded Michigan medical device territory, achieving $12M in revenue and exceeding quota by 151%.
- Conducted product demonstrations and clinical education for hospitals and home health agencies.
- Led consultative sales cycles and contract negotiations to drive account growth.
- Delivered executive-level presentations to enhance client engagement and trust.
Sales Manager
Advanced Medical Solutions
Ypsilanti
07.2007 - 01.2014
- Achieved up to 184% of sales quotas through strategic territory planning and account expansion.
- Executed consultative sales strategies, focusing on product education and executive presentations.
- Led sales initiatives for medical devices and capital equipment in hospital and healthcare settings.
- Coached and developed sales representatives to enhance performance and pipeline execution.
Education
BBA - Sales & Health Policy
University of Michigan
Ann Arbor, MI12-2014
Skills
- Medical device and capital equipment sales
- Performance metrics
- Account management and territory expansion
- Consultative selling and product demonstrations
- Pipeline development and forecasting
- Contract negotiation and GPO collaboration
- CRM proficiency (Salesforce)
- Stakeholder engagement (executive and clinical)
- Sales leadership and coaching
References
References available upon request.
Timeline
Director of Business Development
Cornerstone Caregiving
01.2024 - Current
Regional Director of Sales
Healthcare Services Group
06.2018 - 01.2024
Territory Business Manager
Drive Medical
01.2014 - 06.2018
Sales Manager
Advanced Medical Solutions
07.2007 - 01.2014
BBA - Sales & Health Policy
University of Michigan