Summary
Overview
Work History
Education
Skills
Timeline
Generic

Christina Anderson

Lincoln,CA

Summary

Resourceful, collaborative, and pro-active Project Manager with 9 years of expertise in organizing creative operations, financial oversight and resource management to achieve smooth flow and project operations. Monitors projects by adhering to production schedule and budget, managing production team, identifying problems and providing targeted solutions, including for multi-million dollar accounts with worldwide reach and recognition.

Overview

12
12
years of professional experience

Work History

Freelance Creative Operations & Project Manager

Various
03.2022 - Current
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Ran, analyzed, and presented weekly reports to CEO, CCO, and Head of People Ops on billable hours, resource utilization, freelance spend vs budget, and project and resource forecasting, leading to a 26% increase in resource alignment.
  • Planned workflows with department heads and project leads, including workback schedules, weekly meetings, and prioritization.
  • Sourced and contracted freelancers and vendors; budget-tracked SOWs against invoices and project progress.
  • Created and maintained detailed process documents and training videos.
  • Led onboarding and training of new hires and freelancers to fulfill business requirements.
  • Client accounts included Google, Amazon, Apple, and O'Brien Estate Winery.

Freelance Copywriter & Editor

Various
04.2012 - 03.2022
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Boosted campaign performance by developing engaging and persuasive copy and content for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Formatted copy to align with project-specific guidelines.
  • Researched a variety of subjects to create compelling content.

Project Manager

Brafton, Inc.
01.2021 - 03.2022
  • Digital Marketing Project Manager with roster of 18 clients, including tech companies, in a fully remote agency.
  • Used agile-style project management to shepherd omnichannel projects from pitch, scope, and budget, through delivery for all types of digital deliverables, including web builds, video, motion graphics/animation, SEO, social media, and PPC.
  • Led project kick-off meetings to plan campaigns and creative, and collected all necessary info for creative, design, and tech teams to move forward.
  • Created and managed project workback schedules, with key path activities, including reviews and revisions.
  • Recognized as most accurate user of company's bespoke project management tool week after week.
  • Immediately communicated and/or escalated concerns regarding budget issues, scope creep, and bottlenecks.
  • Led weekly status reports with clients, as well as weekly team scrums to fully communicate project needs.
  • Enhanced deliverable quality by diligently proofreading and editing subject matter expert articles for grammar, spelling, and consistency.
  • Proofread and quality checked all assets prior to delivery to ensure accuracy and adherence to client's brand standards.

Creative Services Supervisor

Golden Entertainment, Inc.
06.2017 - 01.2021
  • Ensured seamless integration between creative services and other departments, including C-Suite, Marketing, Legal, Compliance, HR, and Sales, promoting a cohesive brand experience across all touchpoints.
  • Developed new procedures to streamline project request and production processes and templates; restructured the asset management system; built and led training sessions on these updated procedures.
  • Led the accounts team in handling 200+ integrated campaigns per month over 13 properties/property groups.
  • Prioritized and balanced workflow: up to 38% of projects rushed with turnaround expected same- or next-day.
  • Known to have an eagle eye for details and high-level adherence to brand standards when reviewing creative, including web, direct mail and email, social media, print, digital, PPC, broadcast, ad assets, OOH, video, photography and retail.
  • Onboarded, trained, and supervised accounts services team members as well as freelancers.
  • Conducted and documented project postmortems to identify future trouble spots and best practices.
  • Boosted campaign performance by developing engaging and persuasive copy for print and digital platforms, as well as radio, TV, and streaming ads.
  • Hired as Creative Account Coordinator (Project Manager) and was quickly promoted to Senior Account Coordinator, and again in under a year to Creative Services Supervisor.

Account Coordinator and Copywriter

RDG Advertising
06.2015 - 02.2017
  • Streamlined communication between clients and internal teams for seamless project execution.
  • Project and traffic management, including workback schedules, project generation, direction, and scope for up to 7 client accounts.
  • Proofed all deliverables, checking for errors as well as brand consistency for all clients.
  • Copywriter for direct mail, email, social media, ads, OOH, and on-property collateral, writing customized brand messages to reach and capture target audience interest and drive engagement.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author's intent.
  • Clients included some of the top gaming organizations, including The Venetian Las Vegas, MGM Grand, Wynn Las Vegas, and Wynn's elite player organization, the Chairman's Club.

Education

Associate of Applied Science - Criminology

Diablo Valley College
Pleasant Hill, CA
05.1999

Skills

    Project Management

    Project Planning and Scheduling

    Client Relations

    Stakeholder Communications

    Work Flow Planning

    Budgeting and Forecasting

    Scope Management

    Editing and Proofreading

    Clear Communication

    Strong Grammar Knowledge

    Keen Eye for Detail

Timeline

Freelance Creative Operations & Project Manager

Various
03.2022 - Current

Project Manager

Brafton, Inc.
01.2021 - 03.2022

Creative Services Supervisor

Golden Entertainment, Inc.
06.2017 - 01.2021

Account Coordinator and Copywriter

RDG Advertising
06.2015 - 02.2017

Freelance Copywriter & Editor

Various
04.2012 - 03.2022

Associate of Applied Science - Criminology

Diablo Valley College

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