CHRISTINA DIMAYA
Castro Valley,CA
Summary
Bringing strong customer service skills with experience in retail operations and administrative support. Skilled in using point-of-sale systems and Microsoft Office to enhance customer experiences and manage inventory. Adept at handling customer inquiries and maintaining organized records to ensure efficient service delivery.
Overview
9
9
years of professional experience
Work History
CUSTOMER SERVICE ASSISTANT
SAN FRANCISCO BAY AREA RAPID TRANSIT
Oakland, CA
02.2025 - Current
- Assist in planning and organizing outreach activities and special events sponsored by or assigned to the department.
- Support Customer Service Representatives in processing and handling complaints.
- Create and maintain mailing lists of employer vendors, school vendors, and retailers for Customer Service Representatives.
- Maintain master schedule for large Districtwide outreach activities.
- Provide direct customer service assistance at the retail customer services window on BART-related services, including sales, schedules, RTC, and Bike Locker program at the retail Customer Services Center.
- Perform sales transactions using point-of-sale system, selling fare media, railgoods store merchandise, loading value and other transit passes on Clipper cards, processing bike locker lease payments, selling Bike Link cards and Paratransit Pass booklets, and other items.
- Utilize computer applications to assist with analytical studies and maintain accurate records.
CUSTOMER SERVICE TECHNICIAN
SAN FRANCISCO BAY AREA RAPID TRANSIT
Oakland, CA
10.2024 - 02.2025
- Provided comprehensive administrative support to Customer Services Management, preparing reports, correspondence, and maintaining departmental files using Microsoft Office Suite and internal systems.
- Delivered direct customer service at the retail window, assisting with sales, schedules, Reduced Fare Clipper Cards (RTC), and BART's Bike Locker program.
- Performed POS transactions involving fare media, Clipper Cards, and company merchandise, balanced daily sales reports and reconciled inventory with a high degree of accuracy.
- Explained BART operations and policies to customers, responding to inquiries and resolving common concerns; referred complex issues to the appropriate department.
- Processed a variety of customer requests, including Tickets by Mail, Clipper Card applications, regional transit ticket exchanges, and online/email orders.
- Entered and retrieved data in both online and desktop systems; maintained ticket and locker inventories, ensuring proper documentation and control.
- Managed administrative office tasks such as ordering supplies, equipment coordination, and maintaining updated reference materials.
- Oversaw bike rental program: processed applications, managed inventory of lockers and keys, coordinated renewals, and reported maintenance issues.
- Provided guidance and work review to clerical staff when designated by management, supporting workflow efficiency and team coordination.
- Prioritized and organized workload to ensure timely and accurate completion of assigned administrative and customer service duties.
CUSTOMER SERVICE CLERK
SAN FRANCISCO BAY AREA RAPID TRANSIT
Oakland, CA
03.2023 - 10.2024
- Provided front-line customer support at the BART retail customer service center, addressing inquiries regarding fare media, trip planning, schedules, and commuter programs.
- Processed in-person sales transactions for tickets, Clipper Cards, and company merchandise using point-of-sale (POS) systems with a focus on accuracy and efficiency.
- Maintained organized customer service files, logs, and reports, ensuring compliance with BART policies and data accuracy.
- Assisted in processing RTC (Reduced Fare) card applications, regional transit passes, and other commuter benefit programs.
- Monitored inventory of ticket stock and retail items, reporting shortages and ensuring timely replenishment.
- Explained transit policies and resolved basic customer concerns independently; escalated complex issues to senior staff or management as needed.
- Supported administrative tasks such as data entry, filing, mail handling, and the preparation of internal communications.
- Participated in outreach activities and represented the department during special events, offering customer support and distributing informational materials.
- Maintained clean and organized workspace in compliance with safety and service standards.
- Demonstrated adaptability by assisting other team members and departments as operational needs required.
STORE MANAGER
PERFUMANIA
Livermore, CA
03.2019 - 08.2022
- Directed all aspects of daily store operations, including team supervision, sales performance, inventory control, merchandising, and customer service.
- Managed recruitment, onboarding, scheduling, and performance evaluations for store associates, fostering a high-performing and customer-focused team.
- Oversaw cash handling, register balancing, and daily financial reporting; ensured strict compliance with company policies and loss prevention standards.
- Analyzed sales trends and inventory reports to make data-driven decisions on product ordering, promotional strategies, and stock rotation.
- Implemented visual merchandising plans to enhance product appeal, resulting in a measurable increase in foot traffic and sales.
- Trained and coached staff on customer engagement strategies, upselling techniques, and product knowledge to improve overall sales conversion.
- Developed and maintained local marketing relationships to increase store visibility and boost customer loyalty.
- Conducted regular audits and compliance checks to ensure adherence to company policies and health & safety standards.
- Successfully met and exceeded monthly and quarterly sales goals, contributing to regional performance targets.
- Collaborated with district and corporate management to implement operational improvements and strategic initiatives.
SALES ASSOCIATE
MEPHISTO SHOES CONCEPT STORE
Berkeley, CA
10.2018 - 03.2019
- Reconciled cash drawer at start and end of each day, accounting for errors and resolving discrepancies and preparing end of day store deposits through the POS system.
- Operated cash register though the POS system for cash, check, and credit card transactions, exchanges and returns.
- Completed physical inventory counts each week, tracked usage and documented variances.
- Verified incoming products and checked delivery totals to keep system records current and accurate.
- Stocked and replenished sales floor with merchandise and maintain a clean and organized backstock in stockroom.
- Project a courteous, patient, helpful and positive attitude when dealing with customer.
- Investigated and resolved customer inquiries and complaints quickly.
- Offered hands-on assistance to customers by fitting them properly for the right size and comfort shoe according to their special foot needs.
ASSISTANT MANAGER
PERFUMANIA
Livermore, CA
04.2018 - 10.2018
- Reconciled cash drawer at the start and end of each day, accounting for errors and resolving discrepancies, and preparing end-of-day deposits through the POS system.
- Operated cash register through the POS system for cash, check, and credit card transactions, exchanges, and returns.
- Bring daily deposits to the bank and get change for the store when needed.
- Completed physical inventory counts each month.
- Utilized WebIM to prepare and maintain records and reports of inventories, price lists, shortages, shipments, and expenditures.
- Verified incoming products, checked delivery totals, and kept system records current and accurate.
- Replenished sales floor with merchandise and maintain a clean and organized back stock in the stockroom.
- Working with a high level of public contact, with a diverse customer base.
- Investigated and resolved customer inquiries and complaints quickly.
FRONT END COORDINATOR
T.J. MAXX
Walnut Creek, CA
10.2017 - 04.2018
- Reconciled cash drawer at start and end of each day, accounting for errors and resolving discrepancies and preparing end of day store deposits through the POS system.
- Maintained and monitored operational controls including change fund, refunds, and exchanges through the POS system.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Verified incoming products and checked delivery totals to keep system records current and accurate.
- Completed stockroom tasks by leading stock team, receiving and unpacking merchandise and placing all products out on sales floor.
- Ensure merchandise is properly tagged, hung, secured, and coded per company guidelines.
- Responded to customer concerns with friendly and knowledgeable service and remedied issues promptly and effectively.
Education
HIGH SCHOOL DIPLOMA - undefined
GALILEO ACADEMY OF SCIENCE & TECHNOLOGY
San Francisco, CA08-1988
Skills
- Administrative Support
- Customer Service
- Retail Merchandising
- Effective Cash Management
- Microsoft Office Proficiency
- Point Of Sale Operations
- Inventory Management
Timeline
CUSTOMER SERVICE ASSISTANT
SAN FRANCISCO BAY AREA RAPID TRANSIT
02.2025 - Current
CUSTOMER SERVICE TECHNICIAN
SAN FRANCISCO BAY AREA RAPID TRANSIT
10.2024 - 02.2025
CUSTOMER SERVICE CLERK
SAN FRANCISCO BAY AREA RAPID TRANSIT
03.2023 - 10.2024
STORE MANAGER
PERFUMANIA
03.2019 - 08.2022
SALES ASSOCIATE
MEPHISTO SHOES CONCEPT STORE
10.2018 - 03.2019
ASSISTANT MANAGER
PERFUMANIA
04.2018 - 10.2018
FRONT END COORDINATOR
T.J. MAXX
10.2017 - 04.2018
HIGH SCHOOL DIPLOMA - undefined
GALILEO ACADEMY OF SCIENCE & TECHNOLOGY