Christina Dowers
Summary
Content Manager with over 16 years of experience in creative storytelling, managing freelance writers, maintaining content calendars and SEO. Core competencies include project management, critical thinking, problem solving, collaboration, time management and multitasking.
Overview
16
16
years of professional experience
Work History
Marketing Content Director
Upwork, Creative Circle And Referral-Based Project
2012.01 - Current
- Created and executed email marketing campaign that led to a 20% increase in open rate
- Created and executed social media marketing campaign that led to a 72% engagement rate increase
- Developed a robust communications plan for thought leadership marketing campaign that led to 40% engagement across social and blog channels
Marketing Manager
Caliber Collision
2022.11 - 2023.11
- Established an email marketing calendar to cut out five steps in monthly process
- Worked in five-person team while leading our outside agency to ensure a cohesive monthly content strategy that led to 15% engagement rate increase for email
Content Marketing Manager
Mortgage Coach
2021.10 - 2022.10
- Brought in 25 leads through email, social media and webinar content efforts
- Pitched SEO and social media strategy to five-person executive team, and it will be implemented in Q1 2022
Content Creator
FleetPride
2020.08 - 2021.10
- Wrote 200+ pages of monthly product content that has contributed to a 68% increase in website sessions and 2% increase in conversions
Assistant Marketing Manager
Southwest Solutions Group
2020.01 - 2020.06
- Executed a new content process while managing one full-time writer, two freelance writers and an intern
Client and Project Manager
Blue Sky Marketing
2018.11 - 2019.04
- Collaborated with internal creative team, external ads team, freelancers, and vendors to guide the content strategy for five clients
Web Content Specialist
Regis University
2016.04 - 2017.02
- Collaborated with 25 departments across campus to strategize, create, edit and proof web content
Senior Writer
Customer Communications Group
2015.05 - 2016.03
- Increased email open rates by 12% and click rates by 2% for three clients through compelling subject lines and calls to action
Content Manager
Fruition
2014.10 - 2015.03
- Strategized content marketing for 11 clients in the areas of healthcare, finance and retail
Communications Specialist
Healthy Image Marketing
2014.05 - 2014.10
- Oversaw five marketing campaigns that involved proposal writing, website strategy, social media editorial calendar creation, email marketing segmentation, print ad creation and story pitches to Thrive Magazine
Communications Specialist
University of North Texas
2009.08 - 2014.01
- Coordinated 10 departmental website projects while writing website copy and strategizing information architecture best practices, resulting in a 40% increase in prospective student activity
Media Relations Intern
Griffin Communications Group
2008.08 - 2009.01
- Assisted with satellite media tour for NASA's 50th anniversary by securing 20 media interviews with Gene Cernan
Account Coordinator
Pop Labs
2007.08 - 2008.08
- Managed 11 clients with a combined $80,000 monthly budget to increase conversions via SEO content
Education
Inbound Marketing Certification -
Hubspot
2018
Search Engine Optimization And Digital Marketing Training Certificate -
Boulder SEO Marketing
2016
Master of Journalism - Strategic Communications
University of North Texas
2011
Bachelor of Arts - Public Relations, General Business
University of North Texas
2007
Skills
- Content management systems: Drupal, WordPress, Sitecore, MODX, iContact, Kentico, Joomla
- Project management and collaboration tools: Robohead, Basecamp, Workamajig, Mavenlink, Asana, QuickBooks, Monday.com, Slack, Subversion, Google Docs, Shared Drives, GatherContent, Wrike, Smartsheet
- Social media tools: Facebook Creative Hub, Hootsuite, CoSchedule, HubSpot, BuzzSumo
- Analytical and online ad tools: Google Analytics, Semrush, Omniture, ReportGarden, Google Ads and Facebook Business Manager
- CRM and email marketing tools: Microsoft Dynamics 365, HubSpot, Salesforce, MailChimp, Constant Contact, HubSpot, Dotdigital
Timeline
Marketing Manager
Caliber Collision
2022.11 - 2023.11
Content Marketing Manager
Mortgage Coach
2021.10 - 2022.10
Content Creator
FleetPride
2020.08 - 2021.10
Assistant Marketing Manager
Southwest Solutions Group
2020.01 - 2020.06
Client and Project Manager
Blue Sky Marketing
2018.11 - 2019.04
Web Content Specialist
Regis University
2016.04 - 2017.02
Senior Writer
Customer Communications Group
2015.05 - 2016.03
Content Manager
Fruition
2014.10 - 2015.03
Communications Specialist
Healthy Image Marketing
2014.05 - 2014.10
Marketing Content Director
Upwork, Creative Circle And Referral-Based Project
2012.01 - Current
Communications Specialist
University of North Texas
2009.08 - 2014.01
Media Relations Intern
Griffin Communications Group
2008.08 - 2009.01
Account Coordinator
Pop Labs
2007.08 - 2008.08
Inbound Marketing Certification -
Hubspot
Search Engine Optimization And Digital Marketing Training Certificate -
Boulder SEO Marketing
Master of Journalism - Strategic Communications
University of North Texas
Bachelor of Arts - Public Relations, General Business
University of North Texas
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