Christina Falcetti
Elmsford,NY
Summary
Seasoned Retail Planner with over 15 years experience, focused on maximizing sales and profitability through effective research and performance analysis. Strong forecasting and analysis skills, with dedication to organizational goals.
Overview
16
16
years of professional experience
Work History
Retail Planner
Women's Apparel, Calvin Klein
09.2016 - Current
- Develop and manage sales, gross margin, and inventory plans at department level that support company's profit objectives. Collaborate with merchandising team to ensure that financial objectives align with product opportunities.
- Drive weekly business review meetings at department level by presenting weekly forecasts, category opportunities, risks, and markdown recommendations. Ensure that all decisions are based on historical data and/or current trends and collect information to create action plans.
- Manage pricing and promotion execution.
- Prepare and present Monthly OTB forecasts to Senior Management discussing performance at department level to include strategic initiatives in order to drive opportunities and tactically manage liabilities.
- Review historical performance at category and key item level. Understand and validate analysis by delivery, and category to merchants to understand prior performance and develop future goals.
- Create Pre-Season departmental plans to support development of line. Monitor assortment plans which support merchandising.
- Set sales, margin, flow, and IMU goals prior to planning of each delivery by department. Reconcile tops down and bottom up forecasts prior to passing of receipts to merchant organization.
- Participate in buy review with merchants, store planners and allocators to ensure flawless execution. Collaborate with merchants to ensure that plans support product goals.
- Lead and facilitate buy finalization meeting with merchant. Review pre-season plans that support new assortment. Identify risks and opportunities relative to product, flow, and presentation.
Retail Planner- Chaps Men's Sportswear
Ralph Lauren
03.2008 - 06.2016
- Managed OTB's for major department store accounts to drive financial results in order to maximize sales, inventory and bottom line profitability by meeting sales, gross margin, and inventory turn goals.
- Managed margin projections throughout season and negotiated quarterly and end of season settlements, insuring that they were within corporate giveback goals.
- Developed pre-season sales and purchase plans by account to meet corporate goals and support product strategies. Reconciled top-down to bottom-up plans.
- Provided appropriate business analysis to influence future purchases and assortment strategies, collaborate with sales on development of account assortment plans and creative merchandise scenarios to further drive opportunity.
- Participated in market appointments.
- Created presentation decks for pre-season management meetings.
- Analyzed sales to stock performance by door, and made any necessary recommendations to maximize opportunities and reduce risks.
- Created and compiled weekly and monthly reports by account and total department to analyze sales performance by style/classification.
- Analyzed sales trends and inventory levels within replenishment system. Worked closely with replenishment planner to insure appropriate levels of inventory.
Merchandise Planner- Women's Shoes
Saks Fifth Avenue
2007 - 2008
- Developed and executed sales and purchase plans by store for each vendor/ delivery, based on matrix.
- Built seasonal topside selling modules to accurately forecast full price sales, markdown sales, markdowns, sell-off, etc, through out season.
- Partnered with Buyer in open to buy process.
- Developed monthly sales projections, and analyzed department trends to make recommendations on opportunities and liabilities.
- Analyzed stock to sales performance by department, and made any necessary transfer recommendations to maximize profitability and meet corporate goals.
Control Buyer
Spiegel
2006 - 2007
- Responsible for purchasing of designer brands such as Norma Kamali, Jessica McClintock, and A.B.S, as well as Spiegel's own private label and Shape Fx brand for all catalog and internet medias through out season.
- Managed and planed inventory levels that correlated to OTB to determine quantity to purchase for new and reordered SKU's.
- Reviewed plans with merchandising to agree on top sellers, rank distribution, and internet contribution to total on a seasonal/multi media basis.
- Executed clearance strategies for merchandise by reviewing overstocks for markdowns and web promotions.
- Assisted in planning process of fabric commitments and production capacity with production team based on inventory calendar.
- Forecasted sales to maximize profitability and maintain accurate OTB.
Planner
Alloy Apparel & Accessories
2005 - 2006
- Developed and maintained category plans by quarter and month to meet corporate goals.
- Created and maintained style sheets to achieve planned demand dollars, and demand units.
- Created initial, re buy, and cancelable backup purchase orders. Followed-up daily with vendors to ensure timely delivery of merchandise.
- Responsible for initial in stock percent.
- Re estimated demand for carry forward styles to maximize profitability.
- Prepared analytical reports for different aspects of business to include; in-stock, spread analysis, back-orders and space analysis.
- Worked closely with buyers in placing proper initial assortment levels.
Retail & Merchandise Planner
Perry Ellis International
2005 - 2005
- Created Purchase recaps, bookings, budget, and inventory review spreadsheets for the brand Mondo Di Marco.
- Responsible for maintaining and analyzing selling reports for Account Executive.
- Created size breakdowns at the start of each season for Production manager.
- Provided VP of Sales with weekly retail feedback from major department stores, andspecialty stores.
Assistant Buyer
Bedfordfair Apparel
2002 - 2005
- Reviewed and analyzed reports w/ Buyer such as: Average ticket, advertising to gross, vendor profitability, and price point counts.
- Created seasonal analysis reports using Access, including color and size analysis.
- Monitored orders from concept to delivery to ensure proper deliveries, minimize back orders, charge backs and cancellations.
- Assisted in catalog planning and the development of assortment plans.
- Provided accurate and timely product management support for assigned product lines.
- Tracked product performance by stickering books, initial hits, and analyzing reports.
- Assisted Buyer on sourcing product for specific categories, domestic and imported.
Education
Associate of Applied Science - Fashion Merchandising and Management
Berkeley College
White Plains, NY2002
Skills
- High level Excel & analytical skills with ability to build excel tools that efficiently intersects various data sets
- Strong organization with attention to detail and accuracy
- Ability to handle multiple demands efficiently
- Multi-Tasker; works well independently and in high pressure environments
- Solid interpersonal, works effectively in collaborative team environments
- Strong written and verbal communication
- Inventory management
- Sales planning
- Data and Trend Analysis
- Strategic Planning
- Retail Math
Timeline
Retail Planner
Women's Apparel, Calvin Klein
09.2016 - Current
Retail Planner- Chaps Men's Sportswear
Ralph Lauren
03.2008 - 06.2016
Merchandise Planner- Women's Shoes
Saks Fifth Avenue
2007 - 2008
Control Buyer
Spiegel
2006 - 2007
Planner
Alloy Apparel & Accessories
2005 - 2006
Retail & Merchandise Planner
Perry Ellis International
2005 - 2005
Assistant Buyer
Bedfordfair Apparel
2002 - 2005
Associate of Applied Science - Fashion Merchandising and Management
Berkeley College
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