Christina Fecher

• Served as public face of the museum, providing strategic leadership and operational oversight to ensure its continued success while the Board of Directors identified a permanent successor. Directed daily operations, managing a team of 13 full- and part-time employees, overseeing the budget, facility maintenance, memberships, admissions, donor engagement and gift shop functions. Partnered with the Board and museum staff to refine and achieve annual goals, ensuring alignment with long-term growth initiatives.

Bolstered communications for the $390M global better-for-you manufacturer to internal and external audiences, including news media, board members, investors and customers. Developed an always-on, earned-centric and social-minded communications plan to elevate the company and a dozen North American and international brands, and established its charitable giving plan. Positioned Hain as employer of choice through storytelling by executives/ambassadors.

Notable Contributions & Accomplishments:

• Led launch of Innovation Experience Center, including ribbon-cutting ceremony and six sensory-driven product demos. Developed strategic communications for media, investors, spokespeople and customers, resulting in +261M press release impressions.
• Sustained 98% positive/neutral sentiment in Q2 FY25 by deliberately amplifying a dozen corporate narratives across key channels, reinforcing brand reputation and stakeholder trust.
• Executed earned social media strategy to elevate corporate and brand visibility across key platforms, attracting attention from Wall Street analysts and investors. Drove Q2 growth of LinkedIn followers (+7.4%), Instagram followers (+200%) and net reach (+43.75%), and Facebook reach (+20.6%).
• Developed and launched executive communications strategy to increase leadership presence on LinkedIn and The Hain Way blog, enhancing thought leadership, brand voice, and stakeholder engagement.
• Elevated brand credibility by identifying and submitting nominations for several national corporate reputation awards; secured industry recognition from Progressive Grocer.
• Directed newsroom overhaul to streamline user experience and reinforce brand identity, enhancing content accessibility and audience engagement.
• Delivered high-level counsel and risk communications across multiple sensitive issues, mitigating reputational threats.

Co-led communications crisis action team and advised senior leadership on reputation risks and materials creation. Devised annual external communications strategies and implemented AI tools. Brought traditional and social media measurement tools in-house for analysis and escalation. Leveraged growth opportunities for team members, including leadership training. Oversaw content development for two external-facing storytelling platforms, ensuring alignment with corporate communication objectives.

Notable Contributions & Accomplishments:

• Drove 45% increase in earned media coverage from FY 2022 to FY 2023 by leading in-house communications team and two PR agencies; onboarded new talent and partners to accelerate brand storytelling and business growth.
• Led media training program that equipped 132 Store Directors to confidently manage press interviews; served as corporate Spokeswoman for up to 50% of retailer’s store leadership pool, amplifying brand voice and frontline credibility.
• Bolstered brand impressions by 81% in 2023 through targeted LinkedIn ad campaigns and optimized organic content, driving measurable ROI and aligning with annual external communications strategy and budget.
• Elevated retailer’s overall “Citizenship” score and achieved “Very Good” corporate reputation ratings within six months by designing and executing multi-channel external communications strategies, enhancing public perception and stakeholder trust.
• Doubled share of voice in five of eight priority markets in 2023 by leveraging data to inform and refine communications strategies.
• Increased consumer awareness and engagement in high-profile corporate events, including industry bill signings and unveilings with Governor Whitmer, by leading end-to-end communications strategy.
• Led media strategy for Meijer LPGA Classic for Simply Give for a decade. In 2023, generated 2,850+ news stores and 57K+ LinkedIn impressions; boosted event attendance by 25% and attracted record number of volunteers through high-impact coverage and engagement.

Public Relations Manager

Acted as a Spokeswoman and led media training program to prepare leadership for public engagements. Managed agency relationships and external partnerships; co-led communications crisis action team and advised senior leadership on high-impact issues. Organized response to crises. Worked with Community Giving Team to promote retailer’s philanthropic efforts.

Notable Contributions & Accomplishments:

• Led end-to-end development and execution of retailer’s annual Very Merry Meijer event, which gifted 4,400+ customers with +$2M in holiday gifts and groceries.
• Drove customer engagement during holiday season by crafting and executing internal/external communications strategies.
• Facilitated launch of neighborhood market format by developing/implementing a communications plan aligned with growth goals.
• Expanded media reach and increased awareness of Meijer message across multiple platforms by partnering with regional and national news outlets, including The Wall Street Journal and The Meredith Vieira Show.

Community Relations Specialist

Crafted and implemented inaugural communications for philanthropic initiatives like Simply Give, Food Rescue and holiday giving. Created communications for Meijer LPGA Classic, resulting in improved awareness of event's profile and participation rates.

Notable Contributions & Accomplishments:

• Fostered media relations by managing dozens of media interactions and serving as Corporate Spokeswoman and Lead Writer.
• Introduced Meijer Newsroom and Community websites, boosting retailer's online presence and stakeholder engagement.

Served as agency Spokeswoman/Writer managing communications during a gubernatorial transition. Developed and distributed risk communications for dozens of sensitive media interviews about welfare and child abuse alongside PR materials for public campaigns.

Notable Contributions & Accomplishments:

• Served as founding member of the State of Michigan Emerging Media Board, overseeing development of state's social media policy, and managed a team of 50 internal authors to maintain agency's website content.

Created communications during 2009 H1N1 flu outbreak increasing public awareness. Supported vaccination outreach by writing weekly newsletters for medical care providers, preparing transcripts from the U.S. Centers for Disease Control and Prevention, and developing content for Michigan Department of Community Health (MDCH) website and social media.

Notable Contributions & Accomplishments:

• Drove public awareness during H1N1 flu crisis by crafting targeted communications to educate and inform the public.
• Amplified vaccination outreach by producing weekly newsletters to aid healthcare providers in crisis management.
• Maximized community engagement through content creation for digital platforms, enhancing response to public health directives.

• Award-winning reporter with a diverse portfolio, covering local government, news, health, court, education, and suburban trends.
• Spearheaded "The Long Road Home" project, detailing resilience and adaptation of a quadruple amputee to regain life skills with prosthetic limbs; series earned multiple awards, including 1st place for feature reporting at Michigan AP Editorial Association Awards.