Christina Gelsinger
Georgetown,TX
Summary
Dynamic merchandising professional with a proven track record at Core Mark, excelling in merchandise stocking and replenishment. Recognized for boosting sales through effective planogram execution and fostering genuine customer relationships. Adept at multitasking and maintaining clear communication, consistently exceeding sales expectations while ensuring an inviting shopping environment. Meets and exceeds sale requirements quarterly, as I service 5 of the top 10 stores in our entire sales area.
Hardworking merchandiser skilled in managing stock and merchandising products. Expert in assisting customers, multitasking, and handling high-volume work.
Overview
37
37
years of professional experience
Work History
Smart Stock Merchandiser
Core Mark
09.2022 - Current
- Monitored deliveries by checking merchandise against invoice paperwork and receiving delivery in Tiva app, and notifying customer service of any discrepancies. Service 7 convenience stores from Temple to Bastrop, TX.
- Stayed current on available products, store promotions, and customer service policies to better serve our customers.
- Analyzed inventory data to identify top-selling products, prioritizing their display for maximum revenue generation using Power Bi to identify sales trends and goals.
- Developed relationships with store employees, fostering collaboration on merchandising efforts across entire store.
- Managed seasonal trade show merchandise transitions smoothly, minimizing disruption during high-traffic periods in the store.
- Proactively communicated with store management regarding inventory needs, ensuring timely replenishment of products and a well-stocked sales floor at all times.
- Placed orders for stores on a weekly basis.
- Streamlined inventory management for better stock availability, utilizing efficient restocking techniques. Constantly watching for slow moving items and expired items to create better sales trends for stores and their customers.
- Maintained a clean and inviting store environment, ensuring an enjoyable shopping experience for customers.
- Contributed ideas and gave recommendations for upcoming product additions to the stores.
- Monitored competitor merchandising strategies to stay current on industry trends and adjust tactics accordingly.
- Received recognition from supervisors for consistently meeting or exceeding monthly sales goals through effective merchandising tactics.
- Unloaded, sorted and stocked merchandise according to store layout and product placement.
- Performed inventory control, such as counting, and stocking merchandise.
- Answered customer questions and provided detailed product information.
- Maintained effective team member communication.
- Maintained current knowledge of shelf planograms and end cap plans to merchandise products.
Master Merchandiser
Driveline Merchandising
08.2016 - 12.2018
- Coordinated seasonal resets of store displays, refreshing merchandise presentation in accordance with changing trends or promotional themes.
- Increased sales by implementing innovative merchandising strategies and eye-catching displays.
- Boosted customer satisfaction by providing personalized product recommendations based on their needs.
- Established rapport with repeat customers by remembering their preferences, leading to increased loyalty within the target market.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Verified products appeared at correct locations in proper quantities.
- Developed strong relationships with store personal at all levels.
Independent Data Researcher
Sunlark Research
12.2008 - 04.2018
- Exceeded project deadlines by prioritizing tasks effectively and managing time efficiently during high-pressure situations.
- Collected, sorted and complied approximately 1000-2000 records monthly and entered them in spreadsheets for submittal.
- Collected mortgage records, tax liens and marriage records online and also in person at local courthouses.
Director of Sports Club
Pure Energy Sports
06.2011 - 05.2015
- Developed high-performing teams by providing mentorship, guidance, and opportunities for growth.
- Oversaw the daily operations of the organization including staff management, scheduling and record keeping.
- Planned fundraising activities to generate revenue for the organization and also for the athletes.
- Resolved conflict among teams, coaches, and parents when needed.
- Coordinated tournament schedules for 8 teams and travel arrangements for coaches and athletes.
- Responded quickly and professionally to parent and athletes concerns.
- Administered disciplinary actions when necessary in accordance with established policies.
Retail Merchandiser
RJ Reynolds Tobacco
05.1997 - 10.2003
- Serviced 8 stores on Fort Hood.Organized and maintained displays to achieve clean and appealing product layouts.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Boosted customer satisfaction by creating visually appealing and strategically organized merchandise displays.
- Assessed inventory levels and determined restocking needs.
- Performed category resets within the brands and followed all planograms accordingly.
- Compared invoices to product received to ensure correct charges to the customers.
- Built and dissembled shelving and displays as needed.
- Change prices as needed on shelving and signage.
- Added POS as needed.
- Organized and maintained displays to achieve clean and appealing product layouts.
Reorder Clerk/Customer Service Representative
AAFES- Europe
12.1993 - 03.1996
- Utilized strong multitasking skills to manage multiple priorities and tasks, ensuring timely completion of each assignment.
- Reduced errors in data entry by carefully inputting information into computer systems with attention to detail.
- Improved customer satisfaction by promptly answering inquiries and providing accurate information.
- Managed incoming calls professionally, directing callers to appropriate personnel or taking detailed messages when necessary.
- Supervised others and provided on the job training as required.
- Maintained high standards of customer service during high volume, fast paced operations
- Performed store opening and closing procedures.
- Ordered merchandise for the sporting goods store and kept inventory levels within company standard.
Work Study Student/ Financial Aid Office
University of Pittsburgh
09.1990 - 05.1993
- Contributed to a positive work environment by maintaining strong relationships with peers, supervisors, and students.
- Provided administrative support to faculty members helping streamline the financial aid process for students.
- Participated in team building activities designed to foster cooperation among co-workers
- Demonstrated organization abilities while managing multiple tasks simultaneously.
- Maintained and updated filing, inventory, mailing and database systems, either manually or computerized.
- Provide customer service to students, parents and faculty in person, online and on the phone.
- Lead campus tours to perspective students and parents.
Cashier/ Customer Service Representative
Hills Department Store
06.1988 - 09.1992
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Delivered exceptional customer service at all points of customer contact.
- Assist customers throughout the store as needed.
- Stocked merchandise.
- Developed and maintained a positive working relationship with customer, coworkers and management.
Education
No Degree - Accounting/ Business
University of Pittsburgh
Pittsburgh, PA06.1992
High School Diploma -
Norwin Senior High School
North Huntingdon, PA06-1990
Skills
- Merchandise Stocking and replenishment
- Space optimization
- Planogram execution
- In-store support
- Visual Display set up
- Positive attitude
- Willing to learn
- Punctual and reliable
- Clear communication
- Able to build genuine customer relationships
- Verbal and written communication
- Product labeling
- POS systems
- Order receiving
- Paperwork completion
- Signing and pricing
- Proficient with planograms and schematics
- Barcode scanning
- RFID scanning
- FIFO stocking
- Teamwork and collaboration
- Multitasking Abilities
- Organizational skills
- Meet and exceed sales expectations
Languages
English
Native or Bilingual
Timeline
Smart Stock Merchandiser
Core Mark
09.2022 - Current
Master Merchandiser
Driveline Merchandising
08.2016 - 12.2018
Director of Sports Club
Pure Energy Sports
06.2011 - 05.2015
Independent Data Researcher
Sunlark Research
12.2008 - 04.2018
Retail Merchandiser
RJ Reynolds Tobacco
05.1997 - 10.2003
Reorder Clerk/Customer Service Representative
AAFES- Europe
12.1993 - 03.1996
Work Study Student/ Financial Aid Office
University of Pittsburgh
09.1990 - 05.1993
Cashier/ Customer Service Representative
Hills Department Store
06.1988 - 09.1992
No Degree - Accounting/ Business
University of Pittsburgh
High School Diploma -
Norwin Senior High School
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