Summary
Overview
Work History
Education
Skills
Websites
References
Recognition And Affiliations
Affiliations
Timeline
Generic

CHRISTINA GOECKNER

Austin

Summary

Seasoned Account Executive bringing valuable experience in managing and growing key accounts, consistently meeting sales goals, and fostering client relationships. Strong communication, negotiation, and problem-solving skills paired with ability to develop strategic business plans. Demonstrated success in driving revenue growth and improving customer satisfaction rates in previous roles.

Overview

12
12
years of professional experience

Work History

Sales Manager

Equinox
Austin
01.2024 - Current
  • Led a high-performing sales team, consistently driving membership sales and customer engagement in a competitive fitness market.
  • Achieved a 25% average increase in team KPIs from 2023 to 2024, focusing on sales volume, client retention, and member engagement.
  • Top Performer: Personally ranked in the top 8% company-wide, maintaining a close rate 32% above the company average while consistently exceeding individual and team membership sales goals.
  • Managed a team of 7 sales associates, driving performance through hands-on training and coaching, resulting in 5 out of 7 reaching year-to-date sales goals.
  • Guided underperforming team members, implementing corrective actions and improving their sales strategies and client interactions.
  • Developed and executed community fitness events to increase brand awareness and member engagement.
  • Skilled in Salesforce, Excel, Microsoft Word, leveraging these tools for reporting, client management, market insights, and operational efficiency.

Regional Account Executive

Equinox
Los Angeles
01.2020 - 01.2024
  • Managed 8 Southern California locations, surpassing sales goals by 20% and driving regional growth.
  • Launched and expanded key accounts, enhancing brand presence and driving growth in target regions.
  • Managed 70+ national corporate accounts, contributing to revenue growth through strategic outreach and sales support.
  • Negotiated nationwide corporate partnerships and subsidies.
  • Built and nurtured long-term relationships with HR leaders, C-suite executives, and business owners to support sustained client growth and retention.
  • Led quarterly corporate wellness events and co-branded activations with lifestyle partners, increasing engagement and brand alignment.
  • Mentored sales teams on corporate membership strategies, improving pipeline performance and increasing closing ratios.
  • Represented the Equinox brand at exclusive industry events, leveraging storytelling and relationship-building to drive new business opportunities.

Senior Membership Advisor

Equinox
Marina Del Rey
01.2018 - 01.2020
  • Scheduled and attended weekly appointments with clients.
  • Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
  • Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth.
  • Analyzed sales performance and service feedback to drive organizational and operational changes for greater profitability.

Beauty Stylist

Nordstrom
Santa Monica
01.2016 - 01.2018

Sales Associate

Bloomingdales
Santa Monica
01.2013 - 01.2016

Education

Business Administration - Business Marketing, Professional Selling

Santa Monica College
Santa Monica
01.2016

Skills

  • Fortune 500 company sales background
  • Key account management
  • Team leadership
  • Client relationship management
  • Sales strategy development
  • Sales performance analysis
  • Sales training
  • Data-driven decision making
  • Negotiation techniques
  • Event planning
  • Pipeline management
  • Performance coaching
  • Salesforce expert
  • Contract negotiation
  • Sales strategy
  • Lead generation
  • Territory management

References

  • Rod Olea, Managing Director, Citizens Private Wealth
  • Mehrang Toossi, Senior Director of Operations, Equinox

Recognition And Affiliations

  • Ranked Top 9% of Sales Performers at Equinox (2024)
  • Nominated Account Executive of the Year (2023, 2022)
  • Board Member, Heroes Veterans Group (ERG), Equinox | 3 Years

Affiliations

  • Board Member, Heroes Veterans Group (ERG), Equinox | 3 Years
  • Ranked 49 out of 568 of Sales Performers at Equinox (2024)
  • Nominated Account Executive of the Year (2023, 2022)

Timeline

Sales Manager

Equinox
01.2024 - Current

Regional Account Executive

Equinox
01.2020 - 01.2024

Senior Membership Advisor

Equinox
01.2018 - 01.2020

Beauty Stylist

Nordstrom
01.2016 - 01.2018

Sales Associate

Bloomingdales
01.2013 - 01.2016

Business Administration - Business Marketing, Professional Selling

Santa Monica College
CHRISTINA GOECKNER