Christina GUIDINGER
CONCORD,CA
Summary
Seasoned Sales Consultant with exceptional success in B2B and B2C sales within multiple industries. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals. Proven track record in growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Owner and Event Designer
Two Gem Designs
10.2020 - Current
- Brainstormed and implemented creative event concepts and themes.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
- Built professional network to establish and maintain relationships with community contacts, providers and others who may refer potential leads.
- Communicated product value, quality, and style to educate and entice potential customers.
- Managed and designed promotional booths and tents and talked to potential customers for successful promotional events.
Sales Consultant
CORK SUPPLY USA
06.2016 - 10.2020
- Managed designated territory in Bay Area, Foothills and Santa Cruz; optimizing revenue potential, Selling through budget and goal by start of Q4
- Focused on prospecting for new business, maintaining current accounts and leveraging cross-selling opportunities
- Used consultative sales techniques and technically focused knowledge to understand customer needs and recommend relevant products
- Processed sales orders, customer returns, samples/quotations, and nonconformities
- Partnered with customers and operations to ensure a reasonable and timely resolution for customer issues and subsequent nonconformities
- Managed and tracked customer shipments, ensuring timely delivery and correspondence to customer regarding any unplanned delays to shipments
- Collaborated regularly with supply chain for project information; managing completion of customer orders from start to finish
- Communicated regularly with management, supply chain and customer service team in anticipation of simplifying work flow, process; creating leaner procedures for intended outcomes
Account Manager
Shred It
11.2013 - 06.2016
- Managed book of business of top revenue grossing accounts (valuation $1.4 Million in annual sales revenue)
- Maintained over 94% retention of existing customers for branch while leveraging 125% revenue growth in book of business by optimizing revenue potential
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated customers about security risk, regulatory compliance measures and good business practice for information security as to increase engagement with brand
- Addressed problems with accounting, billing, and operations to maintain and enhance client satisfaction
- Facilitated client satisfaction and renewed customer relations to drive growth
Sales Coordinator
Taylor Houseman
10.2011 - 10.2012
- Partnered with department heads for tailored marketing campaigns; heading inbound marketing initiatives-creating e-newsletters, social media content management
- Collaborated with equipment manufacturer to coordinate and promote trade shows and service schools (tripled attendance through my efforts)
- Qualified Sales Leads, created sales quotes and purchase orders, negotiating price with vendors to increase profit margin
- Coordinated with customer and finance companies to ensure all documents were correctly completed for credit approval
- Coordinated shipment of equipment, scheduled installation, and followed up on customer satisfaction
Education
Bachelor of Science - Business Administration, Marketing and Corporate Management
California State University - East Bay
Hayward, CA05.2011
Skills
- Expert in time management, multitasking and meeting project deadlines; achieving results with a sense of urgency; motivated by success
- Prowess in relationship building; acting as liaison for the customer and facilitating effective relationships with suppliers
- Adept in managing different internal departments to ensure highest level of service
- Strong communication skills, negotiating abilities and excellent phone etiquette
- Adept in Sales forecasting, reporting and database management
Certification
- Marketing Strategy Certification, Cornell University - 2014
- Comprehensive Sales Certification, Montreux Training - 2015
- Certified Specialist of Wine, Napa Valley Wine Academy - 2024
Timeline
Owner and Event Designer
Two Gem Designs
10.2020 - Current
Sales Consultant
CORK SUPPLY USA
06.2016 - 10.2020
Account Manager
Shred It
11.2013 - 06.2016
Sales Coordinator
Taylor Houseman
10.2011 - 10.2012
Bachelor of Science - Business Administration, Marketing and Corporate Management
California State University - East Bay
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