Christina K. Holt
Mechanicsville,VA
Summary
Thirty years of experience in Marketing, Healthcare Sales and Public Relations roles. Specific strengths include direct sales to physicians and executives, account and territory management, creation of marketing and advertising materials, group presentations and building strong working relationships. Professional experience strengthened by a degree in Mass Communications/Public Relations.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Senior Engagement Consultant
Cigna
Richmond, VA
10.2019 - 05.2023
- Develops and executes successful health and wellness initiatives.
- Enhances customer experience through consultative service.
- Collaborated with Account Management team to create benefit designs for new and existing accounts.
- Leads meetings to review account services and reporting data.
- Ensures smooth execution of projects.
- Delivers tailored presentations to client accounts.
- Participated in Finalist presentations.
- Benefits specialist for internal and external partners
- 2013 recipient of the Service Excellence Award for the Mid-Atlantic region
Experience Consultant
Cigna
01.2016 - 01.2018
- Managed entire Health Care Professional experience for assigned Book of Business, handling service delivery, problem resolution, education, and communication.
- Directs joint operating committee activities.
- Educates Health Care Professionals on Cigna's business objectives and standard operating procedures.
- Guide educational sessions on products, quality initiatives, disease management programs, and joint ventures.
- Organizes and joins physician and administrative focus/advisory groups within the market.
Senior Client Engagement Manager
Cigna
01.2006 - 01.2016
- Addressed complex inquiries and resolved non-routine issues using independent judgment.
- Collaborated with client manager to address needs and avoid potential problems.
- Monitored growth opportunities for business expansion.
- Conducted educational on-site presentations for current and potential clients.
- Collaborated daily with clients and brokers to address concerns.
- Developed and executed comprehensive wellness programs.
Associate Territory Business Manager
Bristol-Myers Squibb Company
01.2001 - 01.2004
- Managed sales territory development throughout Richmond area and sold pharmaceutical medications to family practitioners, internists, cardiologists, and pediatricians
- Responsible for educating health care professionals regarding specific pharmaceutical medications
- Developed innovative marketing strategies to increase market share and company profitability
Quality Coordinator
CIGNA Healthcare
01.1998 - 01.2001
- Collected data for Health Plan Employer Data and Information Set (HEDIS) effectiveness of care measures.
- Conducted Ambulatory Medical Record Reviews (AMRR) of network physicians to provide performance feedback
- Coordinated the provider appeals procedure.
- Developed and implemented a corrective action plan for mammography HEDIS measure to insure increased rates
Regional Marketing Communications & Community Relations Specialist
CIGNA Healthcare
01.1999 - 01.2000
- Organized marketing and public relations events for sales representatives to build CIGNA name recognition
- Monitored outcomes of provider and grassroots marketing initiatives.
- Maximized financial resources with innovative marketing tools.
- Directed research and design of Medicare medical and dental coupon book project, yielding $19,700 in savings.
Provider Marketing Specialist
CIGNA Healthcare
01.1998 - 01.1999
- Designed and implemented successful regional marketing boot camp program acknowledged by CIGNA Healthcare as a “Best Practice.”
- Cultivated relationships with physicians to support the expansion of CIGNA HealthCare for Seniors.
Account Executive
U.S. HealthWorks
01.1998 - 12.1998
- Oversaw development of sales territory throughout Charlotte area.
- Marketed occupational and urgent care health services to local companies.
- Handled account calls, led presentations, and conducted negotiations.
- Trained business leaders on occupational health topics and OSHA regulations.
- Developed and nurtured a high-quality network of business connections through regular communication.
Public Relations Coordinator
HEALTHSOUTH Medical Center
01.1995 - 01.1997
- Coordinated creation and production of brochures, print ads, radio commercials, newsletters.
- Managed operations for senior association program with 600 members.
- Developed departmental policies and procedures in compliance with the Joint Commission on the Accreditation of Hospital Organizations
- Achieved fundraising goal of over $70,000 for United Cerebral Palsy/Arthritis Foundation.
- Coordinated marathon training sessions, CME/CEU conferences, and bi-weekly community lectures.
Marketing Associate
Virginia Eye Institute
01.1994 - 01.1995
- Coordinated community eye screenings, health fairs, and health seminars.
- Organized key events and speaker's bureau for physicians.
- Enhanced brand visibility via print, radio, and television media.
- Coordinated communication between clinical and administrative teams.
Customer Service Representative
Signet Bank Card Center
01.1993 - 01.1994
Education
Bachelor of Science - Mass Communications/Public Relations, Psychology
Virginia Commonwealth University
Richmond, Virginia01.1993
Skills
- Business presentation
- Decision-making
- Budget management
- Client relationships
- Subject matter expert
- Attention to detail
- Client engagement
- Team collaboration
- Customer relationship management
- Verbal and written communication
- Client rapport
- Issue resolution
- Strategic planning
- Strategic growth management
Certification
Commonwealth of Virginia Life and Health Insurance Agent License, 01/01/06
Timeline
Senior Engagement Consultant
Cigna
10.2019 - 05.2023
Experience Consultant
Cigna
01.2016 - 01.2018
Senior Client Engagement Manager
Cigna
01.2006 - 01.2016
Associate Territory Business Manager
Bristol-Myers Squibb Company
01.2001 - 01.2004
Regional Marketing Communications & Community Relations Specialist
CIGNA Healthcare
01.1999 - 01.2000
Quality Coordinator
CIGNA Healthcare
01.1998 - 01.2001
Provider Marketing Specialist
CIGNA Healthcare
01.1998 - 01.1999
Account Executive
U.S. HealthWorks
01.1998 - 12.1998
Public Relations Coordinator
HEALTHSOUTH Medical Center
01.1995 - 01.1997
Marketing Associate
Virginia Eye Institute
01.1994 - 01.1995
Customer Service Representative
Signet Bank Card Center
01.1993 - 01.1994
Bachelor of Science - Mass Communications/Public Relations, Psychology
Virginia Commonwealth University
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