CHRISTINA JANCO STEVENS
Washington
Summary
Senior marketing leader and events operator with over 10 years of expertise in planning, producing, and scaling impactful client events, ranging from exclusive VIP dinners to large-scale seminars accommodating 500 participants, within legal and consulting sectors.
Overview
14
14
years of professional experience
Work History
Senior Director, Marketing (North America Economics); Global ESG Marketing Lead
FTI CONSULTING INC.
08.2020 - Current
- Strategize and orchestrate practice‑ and firm‑wide events to elevate brand visibility and cultivate key relationships; own logistics, stakeholder communications, and systematic follow‑up.
- Partner with segment leaders on growth strategy, brand management/activation, and go‑to‑market plans that drive client acquisition.
- Develop and implement comprehensive marketing and BD plans aligned to firm goals; spearhead multi‑channel campaigns and optimize collateral and internal communications.
- Lead competitive intelligence to inform BD strategy, differentiation, messaging, and value propositions.
- Identify and vet sponsorships and speaking opportunities via research and competitive insights, aligning selections to BD priorities.
- Manage practice development and marketing budgets with ROI assessment and reporting.
- Support corporate marketing on martech evaluation and adoption.
- Hire, develop, and manage a team of two.
Regional Marketing Manager
SIDLEY AUSTIN LLP
08.2018 - 08.2020
- Coordinated firm‑sponsored client/prospect events end‑to‑end (invites through post‑event evaluation), improving ROI and process consistency.
- Built streamlined systems for event tracking, event processes, and sponsorship intake; advanced martech initiatives to boost efficiency.
- Managed recruitment, training, and development of regional marketing personnel (four direct reports) and informally supervised dedicated secretarial support for marketing.
- Led cross‑functional efforts to execute office‑wide initiatives and events; supervised sponsorship branding, logistics, and execution.
- Partnered with leadership on thought leadership and email campaigns; analyzed readership to refine content and engagement.
- Managed office marketing budgets and resource allocation to maximize BD impact.
- Collaborated with lawyers and global practice liaisons to create, edit, and maintain external communications and collateral, ensuring brand consistency.
- Facilitated lateral lawyer integration to ensure smooth, relationship‑centric onboarding.
- Directed development and submission of regional directory rankings, awards, and surveys to raise local practice visibility.
Senior Marketing Coordinator / Coordinator
SKADDEN, ARPS LLP
01.2014 - 08.2020
- Managed all DC office events, including budgets, contract review, content, invitations/design approvals, vendor coordination, on‑site ops, external speakers, CLE processes, and targeted pre/post follow‑up. Event formats included intimate dinners, receptions, alumni programs, and 500‑person seminars.
- Partnered with Conference Services/Catering on room set‑ups, florals, menus, tech, décor, rentals, and related logistics.
- Prepared new business proposals, RFPs, and presentations (experience lists, sourcing attorney experience, formatting, proofreading, production/distribution) across DC practice areas (Litigation, Energy, Antitrust, Political Law, Healthcare, Banking, Financial Services, M&A).
- Collaborated with internal departments (Client Accounting, BD, HR, Recruiting & Development, Library, Technology) to assemble client relationship data and firm information for proposals and rankings.
- Led submissions for Chambers USA/Global, Legal 500, and Best Lawyers; participated in interviews and research.
- Coordinated event database; tracked and reported on marketing, BD, and PR activities; managed website updates.
- Maintained attorney bios, practice descriptions, attorney photos, and client mailing lists; executed website updates.
- Supervised a team of 5+ secretaries/secretarial services dedicated to event support for the marketing team.
Practice Group Coordinator
CROWELL & MORING LLP
01.2013 - 08.2014
- Coordinated client events (webinars, conferences, retreats) and supported ongoing client development for: Torts; Financial Services; Environment, Energy & Resources; and Advertising & Product Risk.
- Built a fiscal expense budget of $800k+; produced weekly/monthly financial reporting and ad hoc analyses.
- Produced staffing reports and staff counsel assignments; assisted partners with billings, invoices, collections, and credit matters.
Project Assistant, International Dispute Resolution
CROWELL & MORING LLP
07.2012 - 01.2013
- Supported multi‑million‑dollar ICC and ICSID arbitrations; maintained litigation databases and e‑doc systems.
- Drafted, proofread, and bluebooked pleadings/briefs; prepared Chambers & Partners Global submission materials.
- Conducted legal/factual research; translated and edited translations for accuracy.
- Managed client communications and vendor relationships.
Development Associate
CONSUMER REPORTS
05.2011 - 06.2012
- Supported the Director of Development to meet major‑donor targets; edited and contributed to grant applications.
- Managed follow‑up with 900+ donors within a long‑term cultivation program; researched individual and foundation prospects.
- Updated Raiser’s Edge donor databases and produced prospect lists; contributed to strategy and brainstorming.
Education
B.A. - Communications
Michigan State University
East Lansing, MI05.2012
Skills
- Event coordination and budgeting
- Marketing initiatives
- Administrative management
- Effective time management
- Strategic goals development
- Content creation
- Business strategy formulation
- ROI analysis and strategic planning
- Market research insights
- Business messaging development
- Value proposition campaigns across channels
- CRM systems and marketing tech expertise
- Process design evaluations in martech
- Organizational communication skills
- Proactive self-management with deadlines
- Strategic planning expertise
- Sponsorship assessment capabilities
Websites
Timeline
Senior Director, Marketing (North America Economics); Global ESG Marketing Lead
FTI CONSULTING INC.
08.2020 - Current
Regional Marketing Manager
SIDLEY AUSTIN LLP
08.2018 - 08.2020
Senior Marketing Coordinator / Coordinator
SKADDEN, ARPS LLP
01.2014 - 08.2020
Practice Group Coordinator
CROWELL & MORING LLP
01.2013 - 08.2014
Project Assistant, International Dispute Resolution
CROWELL & MORING LLP
07.2012 - 01.2013
Development Associate
CONSUMER REPORTS
05.2011 - 06.2012
B.A. - Communications
Michigan State University
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