Dynamic marketing professional with a proven track record at Osceola News Gazette, excelling in brand promotion and client relationship management. Skilled in digital advertising and event logistics, I successfully increased campaign performance and engagement through strategic initiatives, showcasing strong interpersonal communication and problem-solving abilities to drive results and enhance community presence.
Overview
8
8
years of professional experience
Work History
Volunteer Coordinator
St Cloud High School Wrestling Program (Boys & Girls)
03.2023 - Current
Coordinated logistics for events, ensuring seamless execution of wrestling matches and tournaments.
Developed and maintained event schedules, facilitating communication among coaches, athletes, and parents.
Managed volunteer recruitment and training, enhancing support for event operations and athlete engagement.
Implemented strategies to improve event attendance, fostering a stronger community presence for the wrestling program.
Collaborated with local businesses for sponsorship opportunities, generating resources to enhance program offerings.
Coordinated schedules and timelines for events.
Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
Conducted post-event analysis, identifying areas of improvement for future events.
Oversaw volunteer recruitment and training efforts, building a dedicated team of individuals committed to supporting successful events.
Facilitated memorable experiences, overseeing creative direction of event themes, decor, and entertainment options.
Achieved notable cost savings by establishing strong relationships with suppliers and negotiating favorable terms.
Coordinated team schedules and project timelines to optimize resource allocation
Facilitated communication between departments, enhancing collaboration and information flow
Osceola Distrcit Training Chair (Volunteer)
Osceola District, Central Florida Council, Scouting America
01.2021 - 12.2022
Facilitated strategic discussions to align departmental goals with organizational objectives.
Led initiatives to enhance engagement and collaboration among board members.
Developed and implemented policies to improve governance practices across committees.
Oversaw committee activities, ensuring alignment with mission and vision statements.
Championed diversity initiatives, promoting inclusive practices within leadership teams.
Represented the organization at public events, advocating for its mission and values in the community.
Enhanced visibility and impact within community through targeted public relations initiatives.
Increased member engagement by introducing monthly newsletters highlighting key achievements and upcoming events.
Coordinated logistics for annual conferences, resulting in increased attendance and member satisfaction.
Supported strategic planning efforts to align with long-term organizational goals.
Maintained meticulous records of meetings, decisions, and action items to ensure accountability and follow-through.
Negotiated with vendors to secure cost-effective services for organizational events, saving resources.
Led development of comprehensive training program for new members, ensuring smooth transition and integration into organization.
Assisted in organizing community events, enhancing engagement and participation among local residents.
Used strong interpersonal communication skills to convey information to others.
Strengthened volunteer team effectiveness by providing training sessions.
Marketing & Communications Coordinator
Osceola History
04.2021 - 11.2022
Assisted in developing marketing materials for various campaigns.
Coordinated logistics for promotional events and product launches.
Supported social media management, contributing to content creation and scheduling.
Conducted market research to identify target audiences and trends.
Monitored campaign performance metrics to assess effectiveness and areas for improvement.
Managed database updates, ensuring accurate contact information for stakeholders.
Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
Managed consistent design theme, look and content of organization's online presence.
Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
Optimized website performance by implementing effective SEO strategies for increased organic traffic.
Boosted social media presence through engaging content creation and consistent posting schedules.
Improved event attendance by coordinating creative promotional materials and managing RSVP lists.
Updated company blog regularly with informative content related to industry trends or helpful tips for customers, driving website traffic and engagement among readership consistently.
Gained valuable customer insights by conducting market research surveys and analyzing the results to inform future strategy decisions.
Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Optimized email campaigns to increase open and click-through rates.
Improved website visibility through development and implementation of SEO strategies.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Wrote and distributed press releases to increase brand visibility.
Multimedia Marketing Consultant
EFCF Consulting
06.2019 - 02.2021
Developed multimedia marketing campaigns across digital platforms to enhance brand visibility.
Collaborated with cross-functional teams to create engaging content for social media and email marketing.
Conducted market research to identify trends and inform strategic marketing initiatives.
Analyzed campaign performance metrics to refine approaches and optimize results.
Managed project timelines and deliverables, ensuring alignment with client objectives.
Increased website traffic through effective search engine optimization tactics.
Conducted thorough competitor analysis to identify market trends and uncover new opportunities for clients'' growth and success.
Managed budgets effectively to ensure all projects remained within scope while delivering exceptional results for clients.
Leveraged digital advertising platforms like Google Ads and Facebook Advertising to drive targeted traffic to client websites or landing pages.
Conducted market research to identify target audiences and tailor marketing efforts accordingly.
Boosted client engagement by developing tailored multimedia marketing campaigns.
Utilized project management tools efficiently to track progress, delegate tasks, and ensure timely completion of deliverables within deadlines set by clients.
Optimized conversion rates by implementing user-friendly web design elements and targeted callstoaction.
Advertising Sales Representative
Osceola News Gazette
05.2017 - 06.2019
Developed and maintained relationships with clients to enhance brand visibility and drive sales growth.
Conducted market research to identify new advertising opportunities and emerging trends.
Prepared persuasive proposals tailored to client needs, demonstrating product value and ROI.
Collaborated with creative teams to design effective advertising campaigns that align with client objectives.
Monitored campaign performance metrics, adjusting strategies to optimize results and customer satisfaction.
Analyzed competitor strategies, leveraging insights to refine own approach and capture market share.
Made outbound calls to existing customers to upsell advertising packages.
Helped customers in determining design and layout of sold and spec ads.
Exceeded quarterly sales targets consistently by leveraging industry knowledge and strong negotiation skills.
Negotiated contracts with vendors and clients.
Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
Evaluated campaign performance regularly with clients, recommending adjustments as needed to optimize results.
Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with [Number]% success rate.
Created and presented media and advertising packages to prospective customers.
Delivered exceptional client support by resolving issues promptly and proactively addressing potential concerns before they escalated.
Increased advertising revenue by identifying and targeting potential clients in various industries.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
Continuously updated product knowledge to stay current on industry trends and maintain a competitive edge in the marketplace.
Delivered exemplary service to potential clients in [Type] and [Type] newspaper advertising services.
Developed strong client relationships for long-term success through regular communication and excellent customer service.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Expanded market presence by attending networking events, tradeshows, and conferences to build brand awareness and generate new leads.
Closed sales deals effectively by conducting persuasive presentations tailored to client needs.
Negotiated contracts successfully with new clients, securing favorable terms for both parties.
Maintained accurate records of all sales activities, utilizing CRM software for efficient tracking and reporting purposes.
Serviced and managed over $[Amount] in accounts for brand advertisers and ad agencies.
Conducted post-campaign analyses to assess effectiveness, draw conclusions from data trends, and implement improvements for future initiatives.
Increased sales average through prospecting for new business at networking events and cold calling.
Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Education
High School Diploma -
Riverside - Brookfield
Riverside, IL
Skills
Volunteer coordination
Interpersonal communication skills
Volunteer orientation and onboarding
Phone etiquette
Customer service
Teamwork and collaboration
Time management
Problem-solving skills
Listening skills
Brand awareness
Onsite execution
Social media promotion
Post-event analysis
CRM management
Event promotion
Web analytics
Conversion rate optimization
Marketing automation
Digital advertising
Affiliate marketing
Teamwork
Problem-solving
Attention to detail
Problem-solving abilities
Multitasking
Multitasking Abilities
Reliability
Excellent communication
Organizational skills
Team collaboration
Team leadership
Creative thinking
Active listening
Effective communication
Adaptability and flexibility
Verbal and written communication
Decision-making
Detail-oriented
Relationship building
Microsoft office
Computer proficiency
Team building
Microsoft office proficiency
Public relations
Task prioritization
Self motivation
Content creation
Interpersonal skills
Client relationship management
Analytical thinking
Goal setting
Risk assessment
Professionalism
Customer complaint resolution
Interpersonal communication
Data collection
Strategic planning
Digital marketing
Sales strategy
Time management abilities
Continuous improvement
Adaptability
Written communication
Social media strategy
Project management
Digital media
Marketing analytics
Quantitative and qualitative analysis
Qualitative research
Professional demeanor
Branding
Presentation skills
Problem-solving aptitude
Fact-checking
Marketing strategies
Pricing strategy
Public and media relations
Email marketing
Copywriting
Content management
Research methods
Communications management
Data interpretation
SWOT analysis
Vendor relationship management
Marketing strategy
Product positioning
Market analysis
Database management
Direct marketing
Cross-functional collaboration
Campaign management
Brand promotion
Statistical analysis
Brand development
Corporate communications
SEO optimization
Event logistics
Client retention
Customer presentations
Timeline
Volunteer Coordinator
St Cloud High School Wrestling Program (Boys & Girls)
03.2023 - Current
Marketing & Communications Coordinator
Osceola History
04.2021 - 11.2022
Osceola Distrcit Training Chair (Volunteer)
Osceola District, Central Florida Council, Scouting America
High School HSIE Teacher at Belmore Boys High School - St Marks Orthodox College - Condell Park High SchoolHigh School HSIE Teacher at Belmore Boys High School - St Marks Orthodox College - Condell Park High School