Christina L. Wood
Summary
Results-driven Sr Technical Product Engineer at Delta Air Lines adept at supporting technical operations of critical enterprise digital signage applications, with effective communication across cross-functional teams to deliver impactful results. Committed to continuous improvement and quality assurance, ensuring systems meet business requirements plus exceed both passenger, crew, and leadership expectations.
Overview
25
25
years of professional experience
Work History
Sr Technical Product Engineer
Delta Air Lines
Atlanta, GA
06.2019 - Current
- Collaborate with divisions across the enterprise to develop and support digital signage for Delta Air Lines' customers and employees: FIDS flight information Arrivals and Departures public facing monitors, Sky Club ladder boards, lobby bag drop LIDS in addition to innovative LED video walls in the airport lobby check-in space, RIDS ramp metrics signage, baggage claim assignments, divisional dashboards, Deltavision News, and more.
- Interact with users, other portfolios, vendors, and business for full life cycle of project.
- Troubleshoot, coordinate, and maintain live metrics applications in both public and crew-facing spaces.
- Provide software/hardware field support and coordinate resolution of issues to include change management, root cause analysis, and appropriate escalation.
- Coordinate the processes to analyze, evaluate, implement, and maintain systems developed internally and/or externally with an outside vendor.
- Gather, develop, coordinate, and maintain business requirements for various projects and/or systems from initial phase to final implementation, assuring requirements meet standards.
- Create end user training and documentation.
Assistant Manager, Media Activation
Turner Media Group, Turner Broadcasting, Inc.
Atlanta, GA
11.2014 - 06.2019
- Digitally programmed network promos to Turner’s Electronic Billboard System including five outdoor electronic billboards in Atlanta, and ten digital kiosks throughout New York City’s subway system, with an estimated 28 million total monthly impressions.
- Configured live stream takeovers of the electronic billboards, including NBA League Pass stunts, real-time xml score feeds of NCAA championship games, live broadcast stream of celebrity arrivals to TNT/TBS’ Screen Actors Guild Awards, and more!
- Coordinated contract technicians to collectively troubleshoot technology issues related to the year-round working order of the electronic billboards.
- Managed the schedule and install of Turner-owned OOH properties including static Techwood/10th Street vinyl billboards, glass banners at CNN Center atrium, table tents, van wraps, and digital ticker board in LA.
- Acted as liaison between Marketing, Planning, Buying Agency, On-Air Producers, Finance, and Trafficking Agency ensuring that creative aired strategically per the various off-channel broadcast buys for CNN, HLN, Adult Swim, Cartoon Network, and Turner Sports.
- Formulated production grids to guide producers on which broadcast elements are allowed in the promos per each off-channel medium due to the many on-air competitive restrictions.
- Facilitated the deployment of off-channel broadcast commercials for CNN, Adult Swim, Cartoon Network, and Turner Sports, with an overall media value of approximately $26 million annually.
Assistant Manager, Marketing Production
Turner Media Group, Turner Broadcasting, Inc.
Atlanta, GA
05.2013 - 11.2014
- Coordinated weekly schedules for Turner’s electronic billboard content and off-channel deployment across CNN, Adult Swim, Cartoon Network, and Turner Sports, ensuring timely and effective content delivery.
- Executed marketing off-channel project deliverables for Turner Entertainment Networks: TNT, TBS, and TCM, achieving seamless coordination and tactical support.
- Collaborated with Turner Marketing teams, On-Air creative team, Turner Studios personnel, and outside vendors to produce accurate materials for promotional events such as TNT’s Falling Skies Comic Con, 'Survival is an Art' fashion show for The Last Ship, and more.
Freelance Project Manager / Junior Copywriter
Glass Eye Projects
Atlanta, GA
03.2012 - 05.2012
- Created storyboards for videos which showcased AT&T smartphone capabilities screening on sample phones in AT&T stores nationwide.
- Led project planning sessions to define scope and deliverables.
- Coordinated cross-functional teams to ensure alignment on project objectives.
- Managed team resource allocation.
Freelance Project Manager
Frederick Swanston
Alpharetta, GA
11.2011 - 01.2012
- Coordinated creative assets for premier client VeriFone Inc’s trade show booth at National Retail Federation’s 101st Annual Convention & EXPO, overseeing deliverables such as brochure, touch screen kiosk interface, T-shirts, website presence, and video displayed on trade show monitors and in taxis across New York City.
Freelance Associate Producer
Crawford Media Services, Inc.
Atlanta, GA
12.2010 - 01.2011
- Scheduled color correction, editing, and sound design sessions to ensure timely project delivery.
- Coordinated client requirements for in-house post production sessions to enhance client satisfaction.
Project Coordinator / Sponsorship Producer, On-Air Promotions
Cartoon Network, Turner Broadcasting, Inc.
Atlanta, GA
11.2009 - 05.2010
- Scheduled, organized and managed the workflow of digital sponsorship projects of client sponsored ad media on the cartoonnetwork.com website.
- Represented the on-air promotions team as Sponsorship Producer in weekly edit sessions: cutting down promos, contributing art direction, recording voiceover talent, also providing editor with the media files necessary to facilitate edit sessions.
- Assisted in brainstorming meetings to produce creative ideas for obtaining new digital and on-air sponsorship client campaigns.
Freelance Rotoscope Artist / Scheduler
RGBtv, Inc.
Atlanta, GA
09.2001 - 11.2009
- Rotoscope editing on promotional TV spots for broadcast clients including: Turner Classic Movies, TBS, ABC Family, Turner Sports, Toon Disney, Cartoon Network Latin America, The Gospel Channel, HGTV, The Weather Channel and TNT Latin America.
- Scheduled two Final Cut Pro / After Effects suites, as well as freelancers for illustration and 3D projects.
- Monitored client projects, including the organization of production schedules, work orders, grids, slates, final dubs, and trafficking.
Education
Bachelor of Arts - Business/Creative Writing
Florida State University
Tallahassee, FLSkills
- Requirements analysis
- Project management
- Product improvements
- Continuous improvement
- Operational efficiency
- System maintenance
- Problem solving
- Critical thinking
- Time management
- Team collaboration
- Effective communication
Career Highlights
- SLC redevelopment project 2020: Need Help Centers, ramp metrics RIDS, Sky Clubs
- LAX 2021-2023 lobby renovation to include industry innovative LED video wall within the passenger check-in space
- 2022 LGA transformation: LED video wall check-in, TSA wait queue totems, FIDS, wayfinding, Sky Clubs, Sky Priority dedicated space, DeltaOne Lounge
- 2024-2026: FIDS overnights implementation across all major hubs - converting Delta-managed Departure/Arrival boards, both public and employee-facing to our team's software management
Timeline
Sr Technical Product Engineer
Delta Air Lines
06.2019 - Current
Assistant Manager, Media Activation
Turner Media Group, Turner Broadcasting, Inc.
11.2014 - 06.2019
Assistant Manager, Marketing Production
Turner Media Group, Turner Broadcasting, Inc.
05.2013 - 11.2014
Freelance Project Manager / Junior Copywriter
Glass Eye Projects
03.2012 - 05.2012
Freelance Project Manager
Frederick Swanston
11.2011 - 01.2012
Freelance Associate Producer
Crawford Media Services, Inc.
12.2010 - 01.2011
Project Coordinator / Sponsorship Producer, On-Air Promotions
Cartoon Network, Turner Broadcasting, Inc.
11.2009 - 05.2010
Freelance Rotoscope Artist / Scheduler
RGBtv, Inc.
09.2001 - 11.2009
Bachelor of Arts - Business/Creative Writing
Florida State University