Christina Dion

• Oversee daily management of all web operations; combining expertise in UX, analytics, SEO, accessibility, HIPAA requirements, and project management for websites that support more than 50M users and 300M page views annually
• Oversee and manage the rollout of new features, product updates, site optimizations, A/B tests and other digital projects by working with vendors and team members to building out project plans and timelines that support the strategic roadmap
• Manage a team, ensuring objectives are clearly defined and achievable in a timely manner, while driving and optimizing team performance and developing individuals within the team
• Lead the digital product strategy across the customer journey, including landing page creation, user testing, and conversion rate optimization
• Manage external vendors, contracts, relationships and technical requirements to continue to develop and enhance user experience and drive business development
• Lead daily/weekly stand ups while working cross-functionally with Data, Engineering and Growth teams to develop and implement personalization practice
• Partner with the Brand, development partners and IT teams to enhance the digital experience, while anticipating and resolving key pain points to reduce friction, increase brand equity, and support growth and retention goals
• Prioritize framework, develop KPIs, and work with IT and vendors to execute tests with the biggest chance to impact business development
• Train and developed staff for specific projects and ongoing operational needs, with a focus on how digital projects impact business operations
• Create a culture of collaboration that helps to make digital a part of all of the marketing functions
• Partner with other marketing stakeholders to deliver a cohesive web strategy aligned to campaigns and direct digital goals
• Development of policies, strategies, standards, guidance and training for the use of digital media
• Responsible for more than 20 enterprise websites servicing multiple audiences and user needs
• Managed websites gained through mergers and acquisitions, and designed the process for migrating sites into the enterprise digital environment
• Responsible for all vendors, platforms used to support the architecture, security and uptime SLAs
• Development of policy and strategies for gathering internal and external feedback
• Ensure compliance with enterprise and department policies and other applicable federal policies, practices and procedures
• Deep understanding of website infrastructure and back-end dependencies
• Ability to communicate with executives and developers at all stages of web projects with deep technical knowledge.

• Retired with 21 years total service
• Served on Active Duty Army for 5 years, Massachusetts National Guard 1 year and 16 years with the U.S. Army Reserve.

• Manage all media embed requests, projects and theater movement for Regional Command - East in Afghanistan during Operation Enduring Freedom X and XI working with all levels of media from bloggers to Tier I national outlets
• Media include major U.S Outlets to international, such as CNN, FOX, ABC, NBC, AP, AFP and Reuters
• Work with chief foreign correspondents, producers and crews to ensure smooth transition around the 14 provinces which encompasses RC-East
• For some requests, additional coordination made through the US Embassy in Kabul, South Korean Embassy in Kabul, NATO, Combined Joint Special Operations Task Force - A, and other U.S Federal agencies

Specific Projects include:

• One of three PA Soldiers to escort during President Obama's visit to BAF
• Worked with the White House Press Office to coordinate press pool work area
• Escorted ABC's Martha Raddatz
• Public Affairs lead for Oprah Winfrey Show: The show requested to interview female Soldiers for live-to-tape recording from BAF Topic was women in the military going through custody and divorce battles, difficulties while deployed; Wrote and disseminated announcement, screened and interviewed Soldiers, worked approvals through OCPA-LA, prepped chosen Soldiers, escorted media during all taping, interviews and the recording; Potentially negative coverage turned into a human interest story of the Soldiers, their struggles and each expressed their pride in being Soldiers while on air
• Public Affairs lead for BAF Media Coverage of 9/11 Remembrance Run and the Officially sponsored U.S Army 10-Miler Run at BAF
• Prep with media advisories, DVIDS uploads and available links as well as handing internal and external media coverage during the event
• Public Affairs lead for Geraldo at Live Show aired from BAF; Ensured that all aspects ran smoothly and supervised all PA Soldiers working the event, including planning movements around Afghanistan in a tight timeline with air support constraints.

• Manage projects for corporate signage accounts
• Customers include Washington Mutual Bank, QT, Lowe's Home Improvement Warehouse, Family Dollar Stores, Hardees, Kenworth Cooper and various custom accounts
• Responsibilities include requesting art proposals, estimates, contracts, putting signage into production, permitting with local cities and counties, hiring subcontractors for installations, negotiating cost for desired margins, receiving invoices after job completion and billing to customers.