Christina McGuffey
Trenton,GA
Summary
Intelligent, out-going people person with keen tech skills adept at building positive experiences resulting in lasting relationships and increased business opportunities. Available to work in greater Chattanooga area, hybrid, or in remote. Prefer to work in Trenton.
Overview
33
33
years of professional experience
Work History
Graphic Designer/Lead Photographer
Abba's House Church
07.2024 - Current
- Create attention-grabbing event materials to help boost fundraising and increase event attendance.
- Generate innovative designs for printed materials, banners, and signs.
- Adapt digital assets for smooth integration into web designs, improving user experience and site functionality.
- Organize and carry out photo shoots on location and in the studio; capture compelling images using various lighting techniques and creative compositions; edit photos for social media use to drive user engagement and increase online visibility.
- Mentored photography volunteer team and provided design guidance to improve standards of overall team excellence and output.
Guest & Member Relations Coordinator / CSR
The McLemore
11.2021 - Current
- Curate sustainable relationships of trust through open and interactive discussion; Grow community
- Identify and evaluate guests' and callers' needs to deliver satisfaction
- Provide accurate, valid and comprehensive information through HubSpot and other apps
- Manage and record complaints, provide proper solutions and options within the time limits; follow up to secure resolution
- Follow communication procedures, guidelines, and policies while going the extra mile in service
SEO & Outreach Consultant
Contracted
09.2022 - Current
- Review, optimize client sites to improve keyword targeting, website architecture, and content
- Research and write Meta Tags and targeted keywords
- Assess clients' marketing strategies to implement improvements
- Work closely with public relations staff to develop outreach campaigns
Communications Media Specialist
Youth With A Mission
01.2020 - 11.2021
- Operated film cameras on University campus production team; broadcast conferences and international events for Livestream and online audiences of approximately 5000
- Created content with Adobe Creative Suite: Manipulated photos and designed collateral for social media, event promos, and traditional printing
- Tutored Creative Media University students in creative project process and design
Project Manager
Printree Digital, DBA Bureau Of Digits And Pixels
11.2018 - 12.2019
- Managed 25 to 30 printing projects per day from procurement to commission in addition to special event project planning
- Grossed more than $100k in sales for 7-person print shop in first year
- Conducted meetings between project leads and clients to develop ideas, discuss progress and set goals within strict timelines and budget constraints
- Influenced production scheduling and resources to consistently meet client objectives
- Estimated costs and issued quotes; prioritized projects; ordered materials
- Organized server and physical filing systems
Creative Project Manager/Residential Marketing/Graphic Designer
Shaw Industries, Inc,
12.1996 - 08.2018
- Pioneered Creative Services Project Manager position for Fortune 100 company
- Partnered with senior leadership, internal clients, and creative team to accumulate and disseminate best practices and SOP for new role; Led instructional meetings, implemented with clear direction, and followed-up to curate individual departmental specialization
- Increased project completion rate by more than 30% within 3 months
- Mentored and onboarded internal team of digital designers and managed communication with extended team of support staff and vendors
- Produced aesthetically pleasing, easily producible, fresh branding and marketing campaigns including logos, photos, brochures, banners, and signage for digital, social and traditional printing
- Optimized vendor programs by vetting producers, negotiating rates and monitoring services
- Facilitated best platform user experience through continuous support, training classes, webinars, improvements and communication of system changes
Early Work Experience:
Nations Bank; Dekalb County Board of Education
11.1991 - 11.1996
- Managed high-volume banking transactions (main branch and remote drive-through) during peak hours while maintaining attention to detail, ensuring seamless customer experience.
- Balanced cash drawers accurately at end of each shift, minimizing discrepancies in financial records.
- Provided customers with opening accounts, account balances, transaction history, service charges, and interest rates.
- Answered telephone inquiries on checking and savings accounts, loans, and lines of credit.
- Dekalb County (GA) Board of Education Print Services department: Designed monthly and quarterly newsletters, weekly sports booklets; andschool communication pieces.
- 1993 - 1996: Freelance design business (Macon, GA) and contract work with commercial printing companies.
Education
Bachelor of Arts - Graphic Design
Georgia State University
Atlanta, GA06.1990
Skills
- CSR and Process Improvement
- Outreach Initiatives
- Lead Generation
- Creative Project Management
- Administrative and Office Skills
- Customer Inquiries and Issue Resolution
- Graphic Design and Photography
- Multi-Channel Marketing Campaigns
- Electronic Prepress Printing Knowledge
- SEO optimization
- Bank Teller / Financial Transactions
- In-depth experience with many digital platforms including: Adobe Creative Suite, Microsoft 365, Google Workspace, Workfront, Workday, Workplace HubSpot, Slack, Trello, Zoom, WordPress, Semrush, Wix, Bootcamp
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The best way out is always through.
Robert Frost
Timeline
Graphic Designer/Lead Photographer
Abba's House Church
07.2024 - Current
SEO & Outreach Consultant
Contracted
09.2022 - Current
Guest & Member Relations Coordinator / CSR
The McLemore
11.2021 - Current
Communications Media Specialist
Youth With A Mission
01.2020 - 11.2021
Project Manager
Printree Digital, DBA Bureau Of Digits And Pixels
11.2018 - 12.2019
Creative Project Manager/Residential Marketing/Graphic Designer
Shaw Industries, Inc,
12.1996 - 08.2018
Early Work Experience:
Nations Bank; Dekalb County Board of Education
11.1991 - 11.1996
Bachelor of Arts - Graphic Design
Georgia State University
Portfolios
https://photos.app.goo.gl/FxReb4mzUcDf589E8
https://photos.app.goo.gl/nU2FccQETQ4xg3oJ6
https://photos.app.goo.gl/gU5REfyBasC6ZpNy9
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