Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Christina Moffett

Missouri City

Summary

Professional marketing expert with over 13 years of experience driving successful campaigns and fostering brand growth. Skilled in digital marketing, content creation, and market analysis. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Known for reliability, strategic thinking, and achieving impactful results. Track record of implementing process improvements and achieving project milestones while managing multiple projects simultaneously. Effective communication and organizational skills ensure seamless project execution.

Overview

13
13
years of professional experience

Work History

Buyer and Merchandiser/Marketer Manager

Zuri Jolie Boutique
01.2024 - Current
  • As a Buyer/Merchandiser/Marketer Manager at Zuri Jolie Boutique my job consists of selecting and purchasing merchandise, managing product presentation and inventory, as well promoting products to consumers. Analyzing market trends, identifying consumer needs, negotiating with suppliers, developing strategies to increase sales and profitability are all major key steps for success! Key responsibilities as a buyer consists of researching and selecting products to be sold, negotiating prices and terms with suppliers, managing inventory levels to ensure appropriate stock, and analyzing sales data to identify trends and opportunities. As a Merchandiser planning product presentation and display in store and online, ensuring sufficient stock to meet demand, and analyzing customer feedback and market trends to predict sales trends. As a Marketer my duties consists of developing and implementing promotional campaigns, collaborating with sales and marketing teams to create effective strategies, and analyzing the effectiveness of marketing campaigns and adjusting strategies accordingly. Additional duties that I perform for Zuri Jolie Boutique are maintaining strong relationships with suppliers, developing and implementing strategies to increase sales and profitability, and providing excellent customer service.

Program Manager

Spike DME Medical Supply
01.2022 - 01.2024
  • As a Program Manager, Project Oversight were apart of my duties to manage end-to-end execution of strategic programs related to product development, supply chain optimization, regulatory readiness, or new market entry. Coordinate cross-functional teams including R&D, manufacturing, regulatory affairs, quality assurance, and logistics. As well to ensure all projects are delivered on time, within scope, and within budget. Product Lifecycle and Development Oversee were another role that was included with my duties by being responsible for new product introduction (NPI) programs for medical devices, PPE, surgical tools, or diagnostic equipment. Ensure FDA, ISO 13485, and other regulatory compliance milestones are met during development. Collaborate with engineering and clinical teams to validate designs and oversee clinical trials or user testing if applicable. In addition to core responsibilities Supply Chain and Operations took place as I lead initiatives to improve sourcing, inventory management, and global logistics processes. Along with work with vendors and contract manufacturers to ensure timely and compliant delivery of goods. Mitigate risk related to shortages, recalls, or QA issues. Process Improvement included me to Implement Lean, Six Sigma, or Agile practices to increase operational efficiency as well to identify and eliminate process bottlenecks across departments like procurement, production, and QA. Furthermore Stakeholders and Compliance Management important in my role by serving as the primary point of contact for senior leadership, customers, and regulatory bodies. Create detailed reports, dashboards, and compliance documentation. Lastly, coordinate audits or internal reviews. Tools and Methodologies that are used on a daily are tools like MS Project, Jira, Smartsheet, SAP, Salesforce Health Cloud, and QMS platforms (e.g. MasterControl). As well to apply methodologies like Agile, Waterfall, or Stage-Gate depending on program phase and type.

Marketer Manager

Fuego Swim
01.2022 - 01.2024
  • Fuego Swim is a unique beautiful swimwear line that embraces all body types to look great / fantastic and feel confident showcasing the inherent fashion of swimwear apparel attire. As the Social Media Manager I use social marketing tools to create and maintain the company’s brand. In addition, I analyze the company’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements for the brand based on those results. Strong competitive knowledge is a very important method that takes place to research your competitor’s social media accounts. Better understanding competitive strategies and concepts utilized provides useful knowledge on competitive positioning. Manage Fuego Swim as a buyer setting up photoshoots / graphics to showcase new looks to broadcast across social media platforms. Usage of social media influencers, managing ad campaigns, product launches, and giveaways are all methods to help grow Brand recognition. As a Specialist in event planning this dimension adds a more personal touch for selective audiences to network on smaller but more personal settings.

Marketing Specialist

Indiana Pacers / National Basketball Association
01.2019 - 01.2022
  • Marketing Specialist for the Indiana Pacers, a NBA professional basketball team based in Indianapolis. As Marketing Specialist, I was responsible for creating advertising campaigns, pricing strategies and targeting their demographic data to maximize the Pacers' presence and sales to selected targeted audiences. In addition, my scope of duties with the Pacers included analyzing the effectiveness of marketing campaigns and promotional strategies, through evaluating market data trends to identify business opportunities for increased revenue resources and profitability accomplishments. Mastered promoting the Pacers' brand image and awareness by maximizing their market effectiveness and reach through successful channels to implement marketing campaigns. Overachieved job duties and goals to successfully create, implement, manage, and measure / analyze marketing campaigns with extended partnerships to help influence new revenue streams. Honored to be the top Marketer for Pacers organization 2020 and 2021.

Medical Sales Associate

Spike DME Medical Supply
01.2015 - 01.2019
  • Top Sales Associate consistently over-achieved the sales quota by selling medical supplies to Doctors, Clinics, Facilities and Hospitals to help introduce products and explain features and benefits; as well as answer any questions about the product. Managed existing customer base to grow business with year over year increased profitability. Maintain, grew, and retained customer base while adding to financial strength / gain to company’s bottom increased line of revenue sales. Awarded Top Sales Associate for 3 consecutive years.

Assistant Manager & Visual Manager

Steve Madden
01.2013 - 01.2015
  • Assistant Manger and Visual Manager at Steve Madden Houston Galleria. My duties at Steve Madden were to assist the Store Manager in all aspects of the daily operations of our store to achieve targeted productivity, inventory control, sales and profitability. I supervised employees during day-to-day tasks, providing customer support and managed overall workflow and workplace. Hire and train new employees, supervise sales clerks to ensure that customers are helped, work with manager to create advertisements for products, keep track of inventory, motivate staff during busy shifts, listen to customers `complaints and assist them when needed. As the Visual Manager my duties consisted of the aesthetic look of the store. I designed and created attractive visual displays, arranged and displayed items in store and shop windows. While working at Steve Madden I’m grateful that I was always chosen to work events that we would host within the Galleria, one particular event I got to work with Mr. Steve Madden himself, at a fashion show event we held at Nordstrom. Recognized constantly as one of their top sales associate.

Education

Bachelors Degree - Business Management

Texas Southern University
Houston, TX
12-2015

Skills

  • Effective relationship management
  • Budget management
  • Digital advertising expertise
  • Sales data analysis
  • Project management
  • Strategic business development
  • Experienced with [software]
  • Team leadership and direction
  • Data collection & research
  • Analytics and SEO
  • Sales expertise
  • Business development

Accomplishments

Proven track record of analyzing market trends and developing strategies that increased sales and profitability by 35% at Zuri Jolie Boutique.

Improved team efficiency by 20% by implementing a new project management system for DME Medical Supply.

Resolved a critical system error that was impacting customer experience and led a team of 10 to successfully launch a new product within budget and on time with Fuego Swim.

Honored to be the top Marketer for Indiana Pacers organization 2020 and 2021.

Awarded Top Sales Associate for 3 consecutive years at DME Medical Supply.

Increased company revenue by $1,000,000.

Recognized constantly as Steve Madden as top sales associate, while also handling the Visual Advertising to create higher ticket averages, and managing the employees.

Supervised team of 20 professionals.


Languages

English

Timeline

Buyer and Merchandiser/Marketer Manager

Zuri Jolie Boutique
01.2024 - Current

Program Manager

Spike DME Medical Supply
01.2022 - 01.2024

Marketer Manager

Fuego Swim
01.2022 - 01.2024

Marketing Specialist

Indiana Pacers / National Basketball Association
01.2019 - 01.2022

Medical Sales Associate

Spike DME Medical Supply
01.2015 - 01.2019

Assistant Manager & Visual Manager

Steve Madden
01.2013 - 01.2015

Bachelors Degree - Business Management

Texas Southern University

Similar Profiles

CREATE PROFILE