Christina Morales
Marketing Specialist
Northglenn,CO
Summary
A strong leader and project manager with technical proficiency in marketing strategy, marketing research and creative strategy. With over ten years’ experience in social media, paid advertising, and content marketing with developed expertise in marketing strategy. With a proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans and campaigns. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work History
Academic Advisor
Community College Of Denver
Denver, CO
10.2023 - Current
- Organized workshops and seminars to further enhance student skills and knowledge in relevant areas.
- Assisted students in identifying career goals and aligning them with appropriate academic programs.
- Evaluated transfer credit and degree requirements, streamlining the process for incoming transfer students.
- Collaborated with faculty members to develop targeted interventions for academically at-risk students.
- Studied and analyzed current topics and delivered effective presentations to groups numbering 100's of people at national and international meetings
- Developed strong relationships with students, providing mentorship and fostering personal growth.
- Provided ongoing support for students experiencing academic difficulties, resulting in improved performance.
- Maintained accurate records of student progress, ensuring timely updates and interventions as needed.
- Enhanced student success by developing and implementing comprehensive academic plans.
- Facilitated the development of academic plans for students with disabilities, ensuring equal access to educational opportunities.
- Coordinated orientation events for new students, ensuring a smooth transition into their chosen academic program.
- Assisted in the development of academic policies and procedures, promoting consistency across departments.
- Improved retention rates by providing personalized guidance to students at various stages of their academic journey.
- Assessed the effectiveness of advising strategies through regular evaluation methods including surveys or direct feedback from students.
- Promoted a positive learning environment with effective communication and collaborative problem-solving strategies.
- Contributed to program reviews by gathering data on student outcomes and providing recommendations for improvement.
- Promoted campus resources such as tutoring services or counseling centers to help students overcome barriers to success.
- Participated in professional development activities to stay current on best practices in higher education advising.
- Managed caseloads effectively, prioritizing tasks based on urgency and importance while maintaining high-quality service delivery.
- Utilized data-driven decision-making processes to identify trends in student success factors and adjust advising strategies accordingly.
Digital Marketing Specialist
Manuka Guard
Monterey, CA
06.2021 - 08.2023
- .Building new websites to move into new markets, managed website redesign, managed Shopify e-commerce store, FB e-commerce store, IG e-commerce store, paid social campaigns, worked on email drip campaigns, sale funnel campaigns, developed, designed marketing strategy on campaigns, social media marketing to expand reach and build brand awareness. Increased sales by 15% after optimized redesign.
- Google Analytics and metric reports, email marketing, content marketing
- Writing web copy, blog copy and social copy.
- Developed marketing plans and worked on advertising campaigns for distributor marketing with print advertising, press release efforts, video marketing, live stream efforts, collaboration with other marketing partners to assist in marketing efforts, website management, designed social posts in Canva, marketing media.
- Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
College Business Instructor
Central Coast College
Salinas, CA
08.2020 - 08.2021
- College level instruction with adults and young adults training in business administration.
- Classes taught social media marketing, business communication, office procedures, business reporting and business writing, accounting, bookkeeping, introduction to business and Microsoft Office applications.
- Career services and student advising
- Writing tutor.
- Assisted in student retention strategies and improved the school success rate.
- Worked in Canvas Learning Management System.
- Curriculum design and development.
- Record Keeping
- Data driven decisions and solutions in student retention.
- Increased classroom retention by 10%
Marketing Manager
Therahand Wellness Center
Aurora, CO
08.2019 - 08.2021
- Health care marketing for seven wellness centers which includes E-blasts on Signpost, content design and development of copy, blog writing and editing, campaign management, marketing strategy design and development and execution.
- Buffer software in social media management and content creation.
- Website design, website management and editing, campaign development and content strategy in the promotion of the brand.
- Webinar creation and Zoom meetings and video creation and editing.
- Marketing media design and SEO, Google Analytics analysis, and social media reporting to the owner of the medical center.
- Worked on rebranding and created a more functional UI/UX website.
- Website optimization and led a team in website design.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Optimized website content for improved search engine rankings and increased web traffic.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Career Development Specialist
New Mexico Works
Española, NM
08.2017 - 08.2019
- .Fast learner with good problem-solving skills offering strategic solutions in case management and project management accounts.
- Federal policy and procedures, economic development, career development, project manager, account management, database management, record keeping, outreach and relationship building and maintaining.
- Strong leadership and good customer relations in strong project management abilities.
- Case management and won several bonuses for accuracy in case management.
- Received additional bonus pay for record accuracy.
- 95% case management data entry accuracy in record management.
- Enhanced client career development by conducting personalized assessments and identifying professional goals.
- Monitored client progress through regular check-ins, ensuring continued growth and goal achievement.
- Maintained detailed records of client interactions, enabling effective tracking of progress towards career goals.
- Developed resources such as informational handouts or workshops based on emerging industry demands.
- Provided ongoing support to clients in maintaining employment, addressing challenges as they arose.
- Managed a diverse caseload of clients from various industries and backgrounds, ensuring individualized attention and support.
- Established strong relationships with local employers, increasing job opportunities for clients.
- Conducted follow-up meetings with placed clients, offering guidance on workplace integration strategies.
- Utilized labor market information to inform clients of relevant job prospects and industry trends.
- Developed tailored career plans with clients, leading to successful job placements
- Implemented workshops for skill-building, resulting in improved client job readiness.
- Streamlined processes within the department by implementing efficient record-keeping methods and communication tools.
- Conducted research on future career outlook, trends and educational or skill requirements.
Online Marketing Specialist
Affordable Image
Phoenix, AZ
04.2015 - 08.2017
- Excelled in job duties and recognized by management for my leadership and moved into a management role within 8 weeks of hire.
- Strong problem solving and resolution skills by providing effective solutions.
- Prepared, planned, developed, designed, and executed marketing strategy.
- Marketing research and development of marketing tactics and strategies.
- Multiple marketing campaigns on social media platforms and direct mail.
- Paid social media on FB, Twitter, YouTube, LinkedIn and IG.
- Managed multiple business social and online presence.
- WordPress trainings for new websites for business owners.
- Land page design and development.
- Keyword research for SEO.
- Copywriting and blog writing.
- Email marketing.
- Increased website traffic with strategic keyword research, backlink analysis, and on-page optimization techniques
- Developed email marketing strategies, resulting in higher open rates and click throughs.
- Conducted market research to identify new opportunities for expanding the company's online presence.
Marketing and Business Owner Professional
CORE SOUL WELLNESS
Denver, CO
10.2005 - 01.2013
- Created and developed business client base through social media.
- Developed and managed websites, blogs, and marketing plans to meet business growth goals.
- Created call-to-action campaigns to increase the number of customers.
- Created social media platform for business and managed business presence.
- Developed and coordinated various wellness events with an attendance of 500+ participants.
- Developed and handled marketing budget for marketing campaigns.
- Researched target markets and tailored marketing plans in strategic design.
- Initiated marketing strategy and planning together with budget to meet marketing needs.
- Created advertising strategies, sales strategies, and creative briefs in alignment with budget.
- Developed analysis reports to ensure marketing goals were met with metrics.
- Managed income for events more than $30K+
- Designed all Marketing Media and Communication Materials for the business.
- Defined brand and brand awareness through online channels.
- Provided brand management in all aspects of marketing platform.
- Designed websites and marketing media on Wix, WordPress, Squarespace and Weebly.
- Performed customer relations management (CRM) and initiated e-mail blasts.
- Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
Education
M.A. - Communication
Regis University
Denver, CO 05.2012 - 12.2015
B.S. - Human Services
Metropolitan State College
Denver, CO 01.2006 - 05.2010
Google Data Analytics Certification -
Google
California 02.2023 - 02.2024
Skills
Sprout Social
undefinedTimeline
Academic Advisor
Community College Of Denver
10.2023 - Current
Google Data Analytics Certification -
Google
02.2023 - 02.2024
Digital Marketing Specialist
Manuka Guard
06.2021 - 08.2023
College Business Instructor
Central Coast College
08.2020 - 08.2021
Marketing Manager
Therahand Wellness Center
08.2019 - 08.2021
Career Development Specialist
New Mexico Works
08.2017 - 08.2019
Online Marketing Specialist
Affordable Image
04.2015 - 08.2017
M.A. - Communication
Regis University
05.2012 - 12.2015
B.S. - Human Services
Metropolitan State College
01.2006 - 05.2010
Marketing and Business Owner Professional
CORE SOUL WELLNESS
10.2005 - 01.2013
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