Summary
Overview
Work History
Education
Accomplishments
Affiliations
Languages
Timeline
BusinessAnalyst

Christina Munoz

El Paso,TX

Summary

Dynamic entrepreneur with a proven track record in business development and sales growth. Excelled in branding, marketing, and community engagement, achieving sustained profitability and a loyal customer base. Skilled in negotiation and team leadership, fostering strong relationships and operational excellence. Demonstrated success in strategic planning and financial management, ensuring business resilience and growth.

Overview

16
16
years of professional experience

Work History

Owner

Joe Vinny & Bronsons Bohemian Cafe, LLC
07.2011 - Current
  • Business Development and Sales Growth: Conceptualized and launched city's first café of its kind in 2011, achieving sustained profitability over 14 years. Developed and executed sales strategies that cultivated a loyal customer base and established the business as a community staple.
  • Branding and Marketing: Led all branding and marketing initiatives, resulting in significant brand recognition and customer loyalty. Utilized grassroots efforts and community engagement to drive business growth.
  • Team Leadership and Operations Management: Recruited, trained, and managed a high-performing team, fostering a positive work culture with exceptional employee retention. Oversaw daily operations, ensuring efficient service delivery and customer satisfaction.
  • Negotiation and Vendor Relations: Negotiated with vendors and distributors to secure favorable terms and pricing in a fluctuating market, optimizing cost management and supply chain efficiency.
  • Community Engagement and Partnerships: Collaborated with non-profit organizations, local businesses, artists, and community groups to host events and initiatives, enhancing community presence and attracting new clientele.
  • Data Analysis and Customer Insights: Utilized software tools to analyze customer behavior data, informing marketing and sales strategies and improving customer acquisition and retention.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business's financial stability.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Human Resources and Payroll Management: Handled all HR-related duties, including bi-weekly payroll processing using payroll software, ensuring compliance with employment regulations and maintaining accurate financial records.

Founder and Operator

Onawa Wellness Center
06.2016 - 06.2019
  • Established a wellness center dedicated to making holistic practices and mental health education accessible to all.
  • Forged collaborations with local schools, non-profit organizations, and businesses, including Lululemon and the Girl Scouts of America, to offer specialized wellness programs.
  • Sourced and managed a diverse team of wellness professionals to provide a variety of classes and educational services.
  • Led all marketing efforts, including digital campaigns and community outreach, to promote the wellness center's mission and services.
  • Oversaw daily operations, including staff management, facility maintenance, and customer service.
  • Handled budgeting, financial planning, and membership sales, ensuring the center's financial health and sustainability.

Client Services Manager

Philips Healthcare
10.2008 - 06.2011

Education

Bachelor of Arts - Multidisciplinary Studies Marketing, Psychology & Anthropology

University of North Texas
Denton, TX

Accomplishments

  • Coined a "pioneer" in the revitalization of the Five Points Business Community by the El Paso Times
  • Appointed by Mayor Oscar Leeser as a City Planning Commissioner for the City of El Paso, Texas to represent my community
  • I established a strategic partnership with a local school to deliver wellness services to students and parents, effectively enhancing our business's visibility and generating potential client leads through community engagement.

Affiliations

  • Five Points Business Development Association 5 year board member; vice president
  • City Planning Commissioner, 3 year appointment by the City of El Paso, Texas

Languages

Spanish
Full Professional

Timeline

Founder and Operator

Onawa Wellness Center
06.2016 - 06.2019

Owner

Joe Vinny & Bronsons Bohemian Cafe, LLC
07.2011 - Current

Client Services Manager

Philips Healthcare
10.2008 - 06.2011

Bachelor of Arts - Multidisciplinary Studies Marketing, Psychology & Anthropology

University of North Texas

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Christina Munoz