Christina Murray
Stonefort,IL
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
11
11
years of professional experience
Work History
Marketing Automation and Communication
Spire
07.2020 - Current
- Implementation and lead of all Salesforce Marketing Cloud entities, including administration of the software, managing contact database health, and the creation and automation of all email campaigns
- Management of content calendars across all platforms to include email marketing, social media channels, website content, and direct mail pieces
- Use Datorama and Google Analytics to summarize raw data, and make recommendations based on findings
- Project management of all communications to reduce business costs, ensure regulatory compliance across multiple states, and automate manual tasks within a workflow
- Manage third-party relationships with vendors who support the internal marketing team, including large bill-print vendors
- Develops customer persona-specific content while including A/B testing to determine the best ROI strategy for success
Marketing Manager
Tacony
10.2019 - 06.2020
- Managed a team of four marketing professionals
- Developed a content calendar strategy for daily email promotions.
- I assisted the social media coordinator on social media influencer calls to launch new product campaigns
- Developed and implemented marketing plans for new products
- Developed and implemented marketing strategies to increase brand awareness and sales
- Collaborated with internal teams on product launches and advertising strategies
- Collected and analyzed market research data for use in forecasting
- Drove the highest Black Friday sales the brand had seen in 10 years
- Knowledge of Magento to pull reporting and build landing pages
- Knowledge of Epicor to investigate product levels for marketing efforts
Digital Marketing Strategist
HireLevel
08.2014 - 07.2019
- Management of all marketing platforms
- Developed all online and email marketing content such as blogs, newsletters, and drip marketing campaigns
- Developed current data and analytics structure to identify starting metrics and prove year over year growth
Education
Ba - Communication Studies
Southern Illinois University
Carbondale, IL01.2014
Skills
- Google Analytics
- Salesforce Marketing Cloud
- Wrike
- Robohead
- Drupal
- Magento
- Oracle CCB
- Marketing collateral preparation
- HootSuite
- Sprout Social
- Marketing automation
- Crisis management
- Product launches
- Analytics reporting
- Workflow coordination
- Email marketing
Accomplishments
- ASA Genius Award Winner
- ASA Care Award
- SMPS Marketing Award
Affiliations
- Professional aunt
- Traveler and cultural enthusiast
- Dog mom
- Equestrian therapy advocate
- Personal mentor
Timeline
Marketing Automation and Communication
Spire
07.2020 - Current
Marketing Manager
Tacony
10.2019 - 06.2020
Digital Marketing Strategist
HireLevel
08.2014 - 07.2019
Ba - Communication Studies
Southern Illinois University
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